Harley davidson ethnocentric company

Global Marketing eiGhth edition

Warren J. Keegan • Mark C. Green

this is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author.

Pearson Global Edition

G lobal M

arketing K

eegan • G reen

eiG h

t h

ed it

io n

ISBN-13: ISBN-10:

978-1-292-01738-9 1-292-01738-4

9 7 8 1 2 9 2 0 1 7 3 8 9

9 0 0 0 0

G lo

b A

l ed

it io

n

GlobAl edition

GlobAl edition

For these Global editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. this Global edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the north American version.

Whatever your course goals, we’ve got you covered!

Use MyMarketingLab™ to improve student results!

• Study Plan – Help students build a basic understanding of key concepts. Students start by taking a pretest to gauge initial understanding of key concepts. Upon completion, they receive a personalized path of study based on the areas where they would benefit from additional study and practice.

• Business Today – Bring current events alive in your classroom with videos, discussion questions, and author blogs. Be sure to check back often; this section changes daily.

• Decision-making Simulations – Place your students in the role of a key decision-maker, where they are asked to make a series of decisions. The simulation will change and branch based on the decisions students make, providing a variation of scenario paths. Upon completion of each simulation, students receive a grade, as well as a detailed report of the choices they made during the simulation and the associated consequences of those decisions.

• Dynamic Study Modules – Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery. Ultimately, students’ self-confidence increases and their results improve. Also available on mobile devices.

• Writing Space – Better writers make great learners—who perform better in their courses. Providing a single location to develop and assess concept mastery and critical thinking, the Writing Space offers assisted graded and create-your-own writing assignments, enabling you to exchange personalized feedback with students, quickly and easily.

Writing Space can also check students’ work for improper citation or plagiarism by comparing it against the world’s most accurate text comparison database, available from Turnitin.

http://www.pearsonmylabandmastering.com

Whatever your course goals, we’ve got you covered!

Use MyMarketingLab™ to improve student results!

• Study Plan – Help students build a basic understanding of key concepts. Students start by taking a pretest to gauge initial understanding of key concepts. Upon completion, they receive a personalized path of study based on the areas where they would benefit from additional study and practice.

• Business Today – Bring current events alive in your classroom with videos, discussion questions, and author blogs. Be sure to check back often; this section changes daily.

• Decision-making Simulations – Place your students in the role of a key decision-maker, where they are asked to make a series of decisions. The simulation will change and branch based on the decisions students make, providing a variation of scenario paths. Upon completion of each simulation, students receive a grade, as well as a detailed report of the choices they made during the simulation and the associated consequences of those decisions.

• Dynamic Study Modules – Through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery. Ultimately, students’ self-confidence increases and their results improve. Also available on mobile devices.

• Writing Space – Better writers make great learners—who perform better in their courses. Providing a single location to develop and assess concept mastery and critical thinking, the Writing Space offers assisted graded and create-your-own writing assignments, enabling you to exchange personalized feedback with students, quickly and easily.