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I don’t understand this Marketing question and need help to study.
Submit the 3-to-5-page (single space) analysis paper.
In general, students are expected to 1) summarize the case, 2) determine the key problem(s), 3) identify alternative solutions, analyze and interpret the information in the case, 4) examine pros and cons of each alternative, 5) select your solution with justification, and 6) make marketing recommendations. All analyses must be supported by text material and outside research. (References required.)
The grading is based on the following criteria:
Appropriate use of theories, concepts, and terms discussed in the textbook and class to analyze the case.
Persuasiveness in arguing the best strategic decision by using both qualitative and quantitative information.
Degree to which credible information was consulted in the analysis.
Quality of the discussion on findings of the study.
Quality of business writing.
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