Harvard business publishing marketing simulation answers

Analyzing Results Of A Marketing Strategy

n this Assignment, you will engage in the development of the following professional competencies:

Analyze Quantitative Data
Active Listening
Marketing Simulation

After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below.

You will be using the following Harvard simulation in this class:

Harvard Simulation

Title: Marketing Simulation: Managing Segments and Customers V2

Product #: 7018-HTM-ENG

Publisher: Harvard Business Publishing

Follow these steps:

Step 1: The following link is designed to check whether your current browser settings and plugins meet minimum requirements to run HBS Simulations:

http://forio.com/hbp-support/#check/simulations/change_mgmt_v2

Step 2: Access the HBS simulation using this URL: http://cb.hbsp.harvard.edu/cbmp/access/57537655

Note: Use this instructor provided link for your first access only :

This will take you to an “Authorized Student register/log in” page. If this is your first coursepack, once you enter the coursepak url you need to register on the site to create a username and password. Go to the upper right hand side of the page and click on the exact words” Register now.” If you have previously registered select the exact words “sign in” in the upper right hand corner. Follow the prompts to sign in or register, and access the coursepack material for the marketing simulation.

Once you have accessed your course pack If you have previously registered for a coursepack, going forward you can log in with your existing username and password using steps 1–3 below.

Step 3: A Throughout the term, you can access the coursepack materials at any time by doing the following:

A. Visit https://cb.hbsp.harvard.edu/cbmp/pages/home and log in.

B. Go to “My Library”

C. Select "MT450"

For questions or issues on Harvard Publishing Material contact:

Harvard Publishing Customer Service Monday - Thursday, 6:00 A.M. – 8:00 P.M. ET. Friday, 6:00 A.M. – 5:00 P.M. ET.

Saturday and Sunday 9:00 A.M. - 5:00 P.M. ET

Phone: (800) 545-7685 (+1 617-783-7600 outside U.S. and Canada) Fax: (+1)(617) 783-7666 E-mail: custserv@hbsp.harvard.edu.