Harvard marketing simulation managing segments and customers tips

Discussion
Subject
Business Finance

Question Description
Interactive Marketing Simulation: Managing Segments and Customers V2

What segmentation criteria does MM use to differentiate the segments?

Are all segments equally attractive to MM? Why or why not?

Word limit for posts is 300 and 150 for responses

please comment two of your classmates’ descriptions in a meaningful way prior

1)

In the interactive marketing simulation, the segmentation criteria Minnesota Micromotors, Inc. (MM) uses to differentiate the segments is by different approaches. For segment A, Minnesota motors is using innovation with customization and priority in performance. In comparison to major segmentation variables this would come from more of a benefit sought from business markets and behavioral from consumer markets. For segment B, quality first with performance and willing to pay more for successful materials. In comparison to major segmentation variables this would come from more a psychographics from consumer markets and benefits sought for business markets. For segment C, high end feel is most important, with higher prices ensuring high performance. In comparison, this would fall under more of a demographics feel, to have high pricing, demographics of age and income comes important due to purchase value for this segment. I believe we as well can add psychographics cause with demographics being compared to income, psychographics of lifestyle fits hand in hand. Lastly for D, benefits sought for consumer markets and business markets. This would be due to economical pricing and best value to the market. In this case all markets have preference in the performance aspect, but each segment has a different view in how they attract and target the item to the market. One company uses an approach to target more of a high-end customer while another target’s a customer preferring a more cost -effective item while still maintaining quality. Each segment you can view as having a separate niche, by satisfying specific market needs as well as price ranges and production quality to impact its potential wants and needs. This unique exclusivity allows each segment to be viewed in a different light, which allows (MM) to choose its overall segments. The segmental choose (MM) needs is a top performing cost effective source.