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Help me study for my Marketing class. I’m stuck and don’t understand.
Interactive Marketing Simulation: Managing Segments and Customers V2
What segmentation criteria does MM use to differentiate the segments?
Are all segments equally attractive to MM? Why or why not?
Word limit for posts is 300 and 150 for responses
please comment two of your classmates’ descriptions in a meaningful way prior
1)
In the interactive marketing simulation, the segmentation criteria Minnesota Micromotors, Inc. (MM) uses to differentiate the segments is by different approaches. For segment A, Minnesota motors is using innovation with customization and priority in performance. In comparison to major segmentation variables this would come from more of a benefit sought from business markets and behavioral from consumer markets. For segment B, quality first with performance and willing to pay more for successful materials. In comparison to major segmentation variables this would come from more a psychographics from consumer markets and benefits sought for business markets. For segment C, high end feel is most important, with higher prices ensuring high performance. In comparison, this would fall under more of a demographics feel, to have high pricing, demographics of age and income comes important due to purchase value for this segment. I believe we as well can add psychographics cause with demographics being compared to income, psychographics of lifestyle fits hand in hand. Lastly for D,
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