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Healthcare Marketing - Marketing Plan Powerpoint

11/08/2020 Client: sarah Deadline: 24 Hours

 


For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.


Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.


Please answer the following items in your marketing plan:



  1. Organizational Summary - Explain why the company is in trouble

  2. Analysis of the External Environment - (Public perception, economy)

  3. Threats and Opportunities                                                          

  4. Marketing Goals and Objectives                                    

  5. The Target Market

  6. Competition - List possible competitors                                               

  7. Marketing Strategy                                                           

  8. Action Programs (Marketing tactics)                        

  9. Budgets - How much money do you think this would cost?

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