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I chose Heineken
Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following list.
Case 6 - AIG
Case 9 - Heineken
Case 11 - World Wrestling Entertainment
Case 14 - Johnson & Johnson
Case 19 - Fresh Direct
Case 22 - eBay
Case 23 - Matel
Case 26 - Pixar
Case 27 - Procter & Gamble
Case 29 - Ann Taylor
Case 36 - Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry. Visit the company’s website and use http://finance.yahoo.com and/or some other financial search engine to find this data. (15 points)
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