Hockley valley brewing co inc case study

Read the business running case "Investing in a New BrewPub?" and review the Tutorial: Business Simulation "How To Play". To understand how the microbrewery industry works, read the case "Hockley Valley Brewing Co. Inc."

Discuss one or several of the following questions: what implications can be drawn for the launch of a microbrewery service; factors affecting the price policy; evaluate the placement alternatives (in-house and through local wholesalers), including the sales needed to break even for the new microbrewery; discuss possible distribution strategies for the new microbrewery unit.

Writting about 200-250 words, thanks!HOW TO PLAY Business Simulation: ‘Strategies and Decision Support in Organizations’ BU MET AD715: Quantitative & Qualitative Decision-Making Business Simulation: ‘Strategies and Decision Support in Organizations’ HOW TO PLAY Page 1 PREPARE: HOW TO PLAY BASICS LOCATIONS: 1 2 3 Download & Read the Business Running Case: Investing in a NewBrewPub? (Conceptual Study by the Owner of an Existing Restaurant/Tavern)’ Course Website AD715 >>> Home Page >>> Assignments >>> Assignment 3 Download & Read the Tutorial for AD715: Business Simulation in MS Excel (Presentation) Course Website AD715 >>> Home Page >>> Required Tutorials Review the Tutorial for AD715: Business Simulation in MS Excel (Video) Course Website AD715 >>> Home Page >>> Required Tutorials >>> Business Running Case: Investing in a NewBrewPub? (Conceptual Study by the Owner of an Existing Restaurant/Tavern), PDF >>> Tutorial for AD715: Business Simulation in MS Excel >>> (Presentation, PDF) >>> Tutorial for AD715: Business Simulation in MS Excel >>> (Video, downloadable mp4) PREPARE BU MET AD715: Quantitative & Qualitative Decision-Making DECIDE Business Simulation: ‘Strategies and Decision Support in Organizations’ ANALYZE HOW TO PLAY Page 2 PREPARE: HOW TO PLAY BASICS LOCATIONS: Download & Read the Help for the Business Simulation 4 Course Website AD715 >>> Home Page >>> Assignments >>> Assignment 3 >>> Business Simulation: Strategies and Decision Support in Organizations >>> Help (PDF) Download the Business Simulation on Your Virtual Computer 5 Remote Access to the BU MET Virtual Labs http://www.bu.edu/metit/hw-and-sw/virtual-labs/ Recommended Steps: (i) Remotely access your V-PC (Restricted Access: use your BU ID and BU password) (ii) From the desktop of your V-PC right click on New >>> Folder and create a new folder called ‘AD715-B-Sim’ (iii) From the desktop of your V-PC select the folder ‘Class Files’ >>> subfolder ‘AD715’ and open the sub-folder ‘AD715_BusinessSimulation_v401’ (iv) Copy the excel files ‘AD715_Business-Simulation_v401.xlsm’ and ‘Financial_Statements.xlsm’ to the newly created folder ‘AD715-B-Sim’ PREPARE BU MET AD715: Quantitative & Qualitative Decision-Making DECIDE Business Simulation: ‘Strategies and Decision Support in Organizations’ ANALYZE HOW TO PLAY Page 3 PREPARE: HOW TO PLAY 6 Open the Business Simulation on Your Virtual Computer BASICS LOCATION: BU MET Virtual Labs >>> Your V-PC >>> Desktop Within the new folder ‘AD715-B-Sim’ open file ‘AD715_B-Sim_v401.xlsm’ Important Notes: Note 1. All files created during your work with the simulation software will automatically be saved in the folder ‘AD715-B-Sim’ Note 2. In preparation for your final report (Assignment 3), you have to email selected files from this folder to yourself, and then to submit these files as attachment to the submitted Assignment 3 PREPARE BU MET AD715: Quantitative & Qualitative Decision-Making DECIDE Business Simulation: