Marketing Management
1_Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting such a large business audience?
2_Have "Ecomagination" and Healthymagination" successfully communicated GE's focus on its newer endeavors? Why or why not?
BMW
1_How does BMW segment its customers? Why does this work for BMW?
2_What does BMW do well to market to each segment group? Where could it improve its marketing strategy?
3_Should BMW ever change its tagline, "The Ultimate Driving Machine"? Why or why not?
TOYOTA
1_Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers. Why was it able to become so much bigger than any other auto manufacturer?
2_Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?