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Positioning Statement and Motto (4-5 Page Paper)
In this assignment, you will create a Positioning Statement and Motto for the following brand:
Jeep Cherokee
Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Use the provided information, as well as your own research, to assess the stated brand (Jeep Cherokee) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected.