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How many distributors does avon have

04/10/2021 Client: muhammad11 Deadline: 2 Day

Scenario 2: Avon Malaysia Avon, being an international manufacturer and distributor of beauty, household, and personal care products, had believed in direct selling since its inception. It offered a wide range of beauty products, including skin care products, cosmetics, perfumes, spa treatments, make up, and everyday cosmetics & toiletries like shampoos, deodorants, and body lotions. Its product line included many recognizable names such as Anew, Avon Color, Skin-So-Soft, and Advance Techniques. Recently Avon has developed a set of new products called Avon Color. It is one of the leading cosmetic brands in the world. The products are mainly targeted at women in the age group of 25 to 50 years. The products are of high quality, are priced affordably, and positioned as products that provided value. The management team of Avon is facing two issues now – how should Avon extend the maturity of its products and what are the best distribution strategies for Avon? (Students will need to provide their answers in relation to the given scenario and context) Question 3 (a) Based on the scenario, explain THREE (3) types of Consumer Marketing Channel with relevant examples. (15 marks) (b) Based on the answer given in Part 3(a), using the THREE (3) consumer marketing channels, choose the right channel combination that Avon should adopt. Provide justifications with relevant examples. (10 marks) (Total: 25 marks)
MKT1102 / Page 3 of 3 Question 4 Explain the FIVE (5) stages of product life cycle of Avon Color with examples. (15 marks) (b) You have been asked to give advice to the management team on extending the product life cycle of Avon Color. Provide justifications with relevant examples in your answer. (10 marks) (Total: 25 marks)

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