How to calculate promo budget in capsim

I Need Strategic plan for capsim website I have the part i need with the yellow color

here is what i need is from 1 to 1.4 see the Strategic Plan Examples please

Performance & Planning Measurement
(2 slides) Planned Generic Business Strategy:
Claim your strategy
Outline your competitive scope including products, geography (note that you don’t have to address geography, but a normal company would have to address this) and customers
Outline how you are achieving your competitive advantage
(1 slide total) Planned Business Model. No matter what your strategy, you are going to have to do two things: generate revenues and reduce costs.
List of 4-5 techniques you will use to generate revenues
List of 4-5 techniques you will use to reduce costs
(1 slide total) Financial Objectives. Starting with Year 1, lay out your company’s 4-5 main financial objectives. Although you may have some of your own objectives, please note that the Analyst Report and Balanced Scorecard have very specific expectations to get you started. Create a table for all the years. Some objectives may stay the same every year, while others may change (e.g., the contribution margin stays constant, while the profits target increases).
(1 slide total) Strategic Objectives. Starting with Year 1, lay out your company’s 4-5 main strategic objectives. There are a wide variety of options here, but common objectives include the number of products you will have, whether you will expand capacity, which segments you will target, and how you will position your products, and how you will market them. For Years 1-8, lay out your company’s strategic objectives. Create a table for all the years. Some objectives may stay the same every year, while others may change (e.g., if you plan to change segments with multiple products, you may decide to only move one per year).