1 © 2011 Capsim Management Simulations, Inc. All rights reserved.
Capstone® Debrief Rubric Report
Table of Contents
How to Use This Report ................................................................................................................................ 2
Sample Report ............................................................................................................................................... 3
The Company Rubric ..................................................................................................................................... 4 ROS ............................................................................................................................................................ 4
EPS (Earnings Per Share) ........................................................................................................................... 5
Contribution Margin ................................................................................................................................. 5
Change in Stock Price ................................................................................................................................ 6
Leverage .................................................................................................................................................... 6
Stock Price ................................................................................................................................................. 7
Bond Rating ............................................................................................................................................... 8
Emergency Loans ...................................................................................................................................... 8
Current Ratio ............................................................................................................................................. 9
Inventory Reserves.................................................................................................................................. 10
Plant Purchases Funded .......................................................................................................................... 11
Accounts Receivable ............................................................................................................................... 12
Accounts Payable .................................................................................................................................... 13
Asset Turnover ........................................................................................................................................ 14
Sales to Current Assets ........................................................................................................................... 14
Overall Plant Utilization .......................................................................................................................... 15
Stock Outs (Company level) .................................................................................................................... 15
Bloated Inventories ................................................................................................................................. 16
Overall Actual vs. Potential Demand ...................................................................................................... 16
Cost Leadership ....................................................................................................................................... 16
Product Breadth ...................................................................................................................................... 17
Market Share Overall .............................................................................................................................. 17
Overall Awareness .................................................................................................................................. 18
Overall Accessibility ................................................................................................................................ 18
Overall Design ......................................................................................................................................... 19
Asset Base ............................................................................................................................................... 19
2 © 2011 Capsim Management Simulations, Inc. All rights reserved.
The Product Rubric ..................................................................................................................................... 19 Positioning .............................................................................................................................................. 19
Age .......................................................................................................................................................... 20
Reliability ................................................................................................................................................. 20
Price Percentile ....................................................................................................................................... 21
Awareness ............................................................................................................................................... 21
Accessibility ............................................................................................................................................. 22
Customer Survey Score ........................................................................................................................... 22
Potential Share/Average Share ............................................................................................................... 23
Actual Share/Potential Share .................................................................................................................. 23
Plant Utilization ....................................................................................................................................... 24
Automation ............................................................................................................................................. 24
Contribution Margin ............................................................................................................................... 24
Days of Inventory .................................................................................................................................... 24
Promotion Budget ................................................................................................................................... 25
Sales Budget ............................................................................................................................................ 25
R&D Utilization ........................................................................................................................................ 25
Overall Product Evaluation ..................................................................................................................... 25
Summary Rubrics ........................................................................................................................................ 26
How to Use This Report
The Capstone® Debrief Rubric Report offers a comprehensive evaluation of a company and its products.
It is prepared as a rubric, with each item in the report scored on a scale of zero to three: • Excellent – 3 points • Satisfactory – 2 points • Poor – 1 point • Trouble – 0 points
There are seven categories ranging from “Margins & Profitability” to individual products. Each line item is discussed below, beginning with how the item was scored.
To make quick use of the report, scan it for zeros. Find the description below to learn why the company earned a zero. We recommend having a Capstone Courier at your disposal as you interpret the results.
3 © 2011 Capsim Management Simulations, Inc. All rights reserved.
Sample Report
DEBRIEF REPORT 2013 Ferris C42681
COMPANY RUBRIC Points (0..3)
Margins & Profitability Asset Utilization ROS (Profits/Sales) 0 Asset turnover (Sales / Assets) 1 EPS (Earnings Per Share) 0 Sales to Current Assets 1 Contributio