Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

How to win practice marketing game

28/12/2020 Client: saad24vbs Deadline: 10 Days

Carry-On


Initial game strategy


Tiffany C., Azeem S., Dillon H.


MKTG 2150-005


Mount Royal University


Introduction and segment chosen


Carry on is an outdoor backpack company with great features at a competitive price. We have devoted our company to construct backpacks for outdoor enthusiasts as they have a deep and lifelong commitment and investment to the outdoors that is not just a casual interest, but a lifestyle.We believe that people will put their money where their passion is. In order to create an ideal backpack for our target market, we needed to understand the demographic segment of these consumers. Statistically, about 30% outdoor enthusiast have a household income of $100,000+ and about 33% of them are 45+ years old. About 70% are Caucasian and 26% are College Graduates (Outdoor Foundation, 2014, p.10). Also, 54% of outdoor participants are male (Outdoor Foundation, 2014, p. 7). We kept this in mind as our backpack had to be created for potential consumers with both the willingness and ability to buy.


Product Features


We’ve adopted the Large rectangular backpack as it has a quite a large capacity and helps create enough comfort for the outdoor enthusiast. We’ve chosen the Wide-padded because it creates enough durability and comfort for the outdoor enthusiast, and provides a more cost-effective approach than Wide + Chest or the Advanced support straps. Outdoor enthusiasts are more concerned with the capacity and water proof of the backpack, rather than comfort and durability. We’ve added features such as a water bottle holder to allow the traveller to grab water at their convenience, waterproof material to help protect the backpack from weather related issues. We avoided a GPS tracker in our backpack because it is too costly for our price. We chose advanced material as the material for our backpack which offers excellent durability with its synthetic coating and also provides enhanced waterproofing. As for color, we chose green to promote and relate to the outdoor enthusiast. The green color provides camouflage and symbolises the outdoors.


Pricing strategy


The total production cost of Carry-on’s backpack will be $45. This is very efficient in comparison with the demands of an outdoor enthusiast. Everything is provided, and we save production costs by avoiding extra benefits such as a GPS system and advanced support straps. We have decided to price our backpack at $96 as the average an outdoor enthusiasts spends is $90 on a backpack. This provides a $51 margin per unit cost.


Distribution decisions


We decided to distribute our backpacks directly, with a $5 discount due to %0 distributer cut. We also decided to distribute a High End Outdoor store, similarly giving a $5 discount. Distributing at High End Outdoor Stores with a $5 discount can be efficient as it promotes purchases in the most customer reaching area, and only takes a %28 distributor cut. We will also distribute through Department stores and Online Discount Retailers to spread the likeliness of customers discovering and purchasing our backpacks. We will not offer a discount in Department stores and Online Discount Retailers as they take a larger distributer cut.


Communications decisions


For promotions, we chose to advertise in TV: Wilderness Cable Network, and Radio: Sports Talk Radio with a communicating message of Peak performance. This message reaches about %66 of our outdoor commuters demographically, and also %33 of commuters. This message can be very effective in raising interest and awareness of our backpack. Although expensive, approximately $3000 per quarter, we chose to advertise in TV: Wilderness Cable Network to reach out to around %55 of our demographics. We will begin by advertising twice in 30 second spots, and slowly increasing our advertising to raise more awareness of our backpack. We have also decided for the first few quarters to advertise also in Radio: Sports Talk Radio. With an advertising price of $1000, this will allow us to reach our demographic in a more cost effective manner. We will eventually cut advertising completely to maximize profit, as much of our demographic will be reached.


Conclusion


In summary, we believe this initial marketing strategy will create the largest profit for Carry on. This profit will come through a cost effective backpack, a reasonable and competitive price for the outdoor enthusiasts, effective distributors with discounts in more profitable distributions, and cost efficiently reaching outdoor enthusiasts through a message of peak performance in television and radio.


References


The Outdoor Foundation. (2014). Outdoor participation report. Retrieved on November


14, 2015 from http://www.outdoorfoundation.org/pdf/ResearchParticipation2014.pdf


Applied Sciences

Architecture and Design

Biology

Business & Finance

Chemistry

Computer Science

Geography

Geology

Education

Engineering

English

Environmental science

Spanish

Government

History

Human Resource Management

Information Systems

Law

Literature

Mathematics

Nursing

Physics

Political Science

Psychology

Reading

Science

Social Science

Home

Blog

Archive

Contact

google+twitterfacebook

Copyright © 2019 HomeworkMarket.com

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Homework Guru
Top Essay Tutor
Helping Hand
University Coursework Help
Writer Writer Name Offer Chat
Homework Guru

ONLINE

Homework Guru

Hi dear, I am ready to do your homework in a reasonable price and in a timely manner.

$142 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$145 Chat With Writer
Helping Hand

ONLINE

Helping Hand

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$140 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$142 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

How a microwave oven works physics - Have smartphones destroyed a generation jean m twenge - What are the four main branches of earth science - Singles table tennis rules - Iphone 6 plus upgrade program - Michael ledger orthopaedic surgeon - Convert 440 yards to meters - 8lb 10oz in kg - Anu unofficial timetable semester 2 2021 - Rip van winkle positive message - Carl eugene watts childhood - Article review essay - Consistency limit of soil - Under armour turnaround strategy in - Sports injuries and rehabilitation ppt - Www phc org pk application form - Scott road medical centre - Chicana leadership the frontiers reader - Finance - North shore private hospital visiting hours - Phet pendulum lab worksheet - Rhetorical analysis on cdc adhd - Core competencies of amazon company - Assignment - Kathon fp 1.5 msds - Sheffield hallam finance office - Virtual spectroscopy lab - Lab exercise 1 plate tectonics - 13 neesham street booragoon - Conservation of energy at the skate park answers - As a caregiver being a good neighbor means - How to tame a wild tongue questions - Weeek-2 - Bsbrsk501 risk management plan - Common core competencies - Scope of online banking project - Saibt diploma of health science - The ______ measure of returns ignores compounding - Campbell biology vol 1 w mastering biologynew design - Excel wssi example - Southern golden retriever society - Direct medicine courier pharmacy - Domestic companies facing competitive pressure from lower cost imports - Hal blackman net worth - Swansea bay campus accommodation - Mediation analysis spss output interpretation - Eataly reimagining the grocery store - Deciduous tooth numbering system - Nace exam preparation guide - Liquor approved manager licence renewal qld - Collaborative documentation - Rob roy postcard albums - Nctm problem of the week - MHA/20 - Vocabulary - Advanced nursing practice roles not considered to be apn - Bruce dawe the high mark - Bill whittle number one with a bullet - Start page numbering on specific page word - Rapid re ignition system - Proven winners plants online - U verse channel lookup - Jones electrical distribution solution - What does copper and silver nitrate make - What are the information processes - How to prepare 0.1 m potassium hydrogen phthalate - MEMORY - Chapter 7 government policy and international trade - What are bone markings - Bambang trihatmodjo net worth - Finance environment matrix - List gods of egypt - Roles of the president and evolution of presidential powers multimedia presentation - Charles manson essay - Anarchy online test server - Find the error in the following pseudocode - 202 stanhill drive chevron island - Capsim final report paper - Not-for-Profit Organizations discussion 2 - I need 2000 words on good scope of the project and the stakeholders Risk Identification and Mitigation plan (minimum six with three technical - Non-profit management - Aspermia is the term used to describe - Thomas v fct 1972 - Who distributes honest tea - Intellectual reasons to reject the gospel - Week 10 discussion - Norton intro to literature portable 12th edition - Theory Utilization and Application Paper - Importance of ethics and values in social work - 1. 46,756,790 mg = _______ kg - Non defensive communication - Capitol theatre tamworth seating - How to always be the imposter in among us - Halliday v nevill summary - Kareena private hospital fees - Leadership Model - How to critique an article psychology - Which of these factors is taken into account while determining ethical intensity? - Andrew carnegie on the triumph of america 1885 - Mukuru rate rand to malawi kwacha