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BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd

BBQfun (simulated business)

Table of contents

Chapter 1: Business plan (excerpt) .....................................................................................1

Chapter 2: Organisational chart and management profiles ..............................................2

Chapter 3: Management responsibilities ............................................................................3

Chapter 4: Budget summary ................................................................................................4

Chapter 5: Operational plan .................................................................................................5

Chapter 6: Description of operations ..................................................................................8

Chapter 7: Organisational risk register ...............................................................................9

Chapter 8: Marketing plan ................................................................................................ 11

Chapter 9: Sales and marketing policy ............................................................................ 23

Chapter 10: BBQfun privacy policy ................................................................................... 25

Chapter 11: Anti-discrimination policy ............................................................................. 29

Chapter 12: Procurement policy and procedures ........................................................... 30

Chapter 13: List of preapproved suppliers ...................................................................... 35

Assessment Materials BBQfun (simulated business)

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd Page 1 of 35

Chapter 1: Business plan (excerpt)

From BBQfun business plan FY 2016–17

About BBQfun

BBQfun was established in 2013 by current CEO, Pat Mifsud. BBQfun offers an

extensive product range, incorporating both local and imported goods.

Since 2014, the increasingly competitive retail environment, technological change,

changes in consumer buying patterns and consumer confidence has led to

disappointing sales. However, BBQfun intends to return to healthy sales of $11 million

in 2016 through building on its organisational strengths, through targeted marketing

strategies aimed at key segments and through exploiting marketing opportunities.

Currently, BBQfun operates two stores, one in Brisbane (Kenmore), and one on the

Gold Coast.

BBQfun is seeking business and marketing opportunities that could lead to interstate

or national expansion if viable and scalable.

Mission

● To provide our customers with great value outdoor lifestyle products and

second-to-none customer service.

Vision

● To be, within five years, south-east Queensland’s leading outdoor lifestyle

retailer.

Values

● Quality

● Customer value

● People: Active encouragement of safety, teamwork, diversity, excellence,

innovation and continuous improvement.

Strategic directions

The strategic context in which BBQfun will achieve its mission and vision is through:

● engaging with customers through promotion and market research

● building reputation for quality products and quality customer service

● supporting people to perform via training and performance management

● controlling costs

● increasing sales revenue and profitability.

Assessment Materials BBQfun (simulated business)

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd Page 2 of 35

Chapter 2: Organisational chart and management profiles

BBQfun organisational chart

Board of Directors

and

CEO Pat Mifsud

Chief Financial Officer

Riz Mehra

Operations General Manager

Kim Chen

HR Manager

Les Goodale

Manager Marketing

Sam Lee

Manager Brisbane

Pat Sweeney

Manager Gold Coast

Alex Mitchell

Assessment Materials BBQfun (simulated business)

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd Page 3 of 35

Chapter 3: Management responsibilities

Pat Mifsud, CEO

Pat is responsible for working with the Board of Directors to oversee the business, set

overall strategic directions, manage risk, and authorise large financial transactions.

Riz Mehra, Chief Financial Officer

Riz is responsible for preparing quarterly financial statements and overall budgeting. Riz

is also responsible for overseeing budgets for cost centres and individual projects. At

completion of financial quarters and at the end of projects, Riz is responsible for viewing

budget variation reports and incorporating information into financial statements and

financial projections.

Kim Chen, Operations General Manager

Kim is responsible for the day-to-day running of the company. Kim oversees the

coordination of all operations. Kim is responsible for sponsoring projects which affect

operations of the organisation as a whole. Kim works with the HR Manager to coordinate

systems and projects to achieve company-wide synergy.

Les Goodale, Human Resources (HR) Manager

Les is responsible for the productive capacity and welfare of people at BBQfun. With the

Operations General Manager, Les works to co-ordinate projects and management

systems such as performance management, recruitment, and induction.

Sam Lee, Marketing Manager

Sam is responsible for the management of all aspects of marketing. Sam manages the

activities of the marketing team.

Pat Sweeney, Manager: Brisbane (Kenmore)

Pat is responsible for the management of all aspects of the Brisbane store.

Alex Mitchell, Manager: Gold Coast

Alex is responsible for the management of all aspects of the Gold Coast store.

Assessment Materials BBQfun (simulated business)

BSBMKG501 Identify and evaluate marketing opportunities 1st edition version: 1

© 2015 Innovation and Business Industry Skills Council Ltd Page 4 of 35

Chapter 4: Budget summary

BBQfun 2016–17 Approved budget by activities to

be undertaken

Income:

Sales $11,000,000 Barbecues and related equipment.

Investment income $1,567,000 Real estate investment income and rental of

office space.

Cost of goods sold (COGS) $5,890,000 Cost of provision of goods, purchase of stock,

distribution.

Gross profit $6,677,000 Gross profit.

Expenses:

Wages, salaries and on

costs

$2,567,890 Wages, salaries, superannuation, work cover

insurance, payroll tax.

Consultancy fees $50,000 Project management: WHS management

system; change management.

Communication expenses $42,000 Telephone, ISP costs, IT support.

Marketing $800,000 Cost of staff travel and associated costs for