ISBN-13: 978-0-13-413042-2 ISBN-10: 0-13-413042-1
9 780134 130422
9 0 0 0 0
OPER ATIONS MANAGEMENT Sustainability and Supply Chain Management
TWELFTH EDITION
O PER
A T
IO N
S M A
N A
G E
M E
N T
Su stain
ability an d
Su p
ply C h
ain M
an agem
en t
TWELFTH EDITION
JAY HEIZER | BARRY RENDER | CHUCK MUNSON
HEIZER RENDER MUNSON
www.pearsonhighered.com
IMPROVING RESULTS A proven way to help individual students achieve
the goals that educators set for their course.
ENGAGING EXPERIENCES Dynamic, engaging experiences that personalize and
activate learning for each student.
AN EXPERIENCED PARTNER From Pearson, a long-term partner with a true grasp
of the subject, excellent content, and an eye on the future of education.
Pearson’s MyLab™
O P E R A T I O N S MANAGEMENT Sustainability and Supply Chain Management
A01_HEIZ0422_12_SE_FM.indd iA01_HEIZ0422_12_SE_FM.indd i 29/12/15 4:08 pm29/12/15 4:08 pm
561590_MILL_MICRO_FM_ppi-xxvi.indd 2 24/11/14 5:26 PM
This page intentionally left blank
T W E L F T H E D I T I O N
O P E R A T I O N S MANAGEMENT Sustainability and Supply Chain Management
HEIZER J A Y
RENDER B A R R Y
Jesse H. Jones Professor of Business Administration Texas Lutheran University
Charles Harwood Professor of Operations Management Graduate School of Business Rollins College
Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
C H U C K
MUNSON Professor of Operations Management Carson College of Business Washington State University
A01_HEIZ0422_12_SE_FM.indd iiiA01_HEIZ0422_12_SE_FM.indd iii 29/12/15 4:08 pm29/12/15 4:08 pm
Vice President, Business Publishing: Donna Battista Editor-in-Chief: Stephanie Wall Acquisitions Editor: Daniel Tylman Editorial Assistant: Linda Albelli Vice President, Product Marketing: Maggie Moylan Director of Marketing, Digital Services and Products:
Jeanette Koskinas Field Marketing Manager: Lenny Ann Kucenski Product Marketing Assistant: Jessica Quazza Team Lead, Program Management: Ashley Santora Program Manager: Claudia Fernandes Team Lead, Project Management: Jeff Holcomb Senior Project Manager: Jacqueline A. Martin Operations Specialist: Carol Melville Creative Director: Blair Brown Art Director: Janet Slowik
Vice President, Director of Digital Strategy and Assessment: Paul Gentile
Manager of Learning Applications: Paul DeLuca Director, Digital Studio: Sacha Laustsen Digital Studio Manager: Diane Lombardo Digital Studio Project Manager: Andra Skaalrud Digital Studio Project Manager: Regina DaSilva Digital Studio Project Manager: Alana Coles Digital Studio Project Manager: Robin Lazrus Digital Content Project Lead: Courtney Kamauf Full-Service Project Management and Composition:
Cenveo® Publisher Services Interior and Cover Designer: Cenveo® Publisher Services Cover Photos: Alaska Airlines Printer/Binder: Courier Kendallville Cover Printer: Phoenix Color/Hagerstown
Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from the services.
The documents and related graphics contained herein could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Microsoft and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time. Partial screen shots may be viewed in full within the software version specified.
Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation.
Copyright © 2017, 2014, 2011 by Pearson Education, Inc. or its affiliates. All Rights Reserved. Manufactured in the United States of America. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise. For information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions department, please visit www.pearsoned.com/permissions/ .
Acknowledgments of third-party content appear on the appropriate page within the text.
PEARSON, ALWAYS LEARNING, and MYOMLABTM are exclusive trademarks owned by Pearson Education, Inc. or its affiliates in the U.S. and/or other countries.
Unless otherwise indicated herein, any third-party trademarks, logos, or icons that may appear in this work are the property of their respective owners, and any references to third-party trademarks, logos, icons, or other trade dress are for demonstrative or descriptive purposes only. Such references are not intended to imply any sponsorship, endorsement, authorization, or promotion of Pearson’s products by the owners of such marks, or any relationship between the owner and Pearson Education, Inc., or its affiliates, authors, licensees, or distributors.
Library of Congress Cataloging-in-Publication Data
Heizer, Jay. [Production and operations management] Operations management; sustainability and supply chain management / Jay Heizer, Jesse H. Jones Professor of Business Administration, Texas Lutheran University, Barry Render, Charles Harwood Professor of Operations Management, Crummer Graduate School of Business, Rollins College, Chuck Munson, Professor of Operations Management, Carson College of Business, Washington State University. -- Twelfth edition. pages cm Original edition published under the Title: Production and operations management. Includes bibliographical references and index. ISBN 978-0-13-413042-2 -- ISBN 0-13-413042-1 1. Production management. I. Render, Barry. II. Munson, Chuck. III. Title. TS155.H3725 2015 658.5--dc23 2015036857
10 9 8 7 6 5 4 3 2 1
ISBN 10: 0-13-413042-1
ISBN 13: 978-0-13-413042-2
A01_HEIZ0422_12_SE_FM.indd ivA01_HEIZ0422_12_SE_FM.indd iv 29/12/15 4:08 pm29/12/15 4:08 pm
http://www.pearsoned.com/permissions/
To Karen Heizer Herrmann, all a sister could ever be
To Donna, Charlie, and Jesse
J.H.
B.R.
To Kim, Christopher, and Mark Munson for their unwavering support, and to Bentonville High School teachers Velma Reed and Cheryl Gregory,
who instilled in me the importance of detail and a love of learning C.M.
A01_HEIZ0422_12_SE_FM.indd vA01_HEIZ0422_12_SE_FM.indd v 29/12/15 4:08 pm29/12/15 4:08 pm
ABOUT THE A U T H O R S
JAY HEIZER
BARRY RENDER
Professor Emeritus, the Jesse H. Jones Chair of Business Administration, Texas Lutheran University, Seguin, Texas. He received his B.B.A. and M.B.A. from the University of North Texas and his Ph.D. in Management and Statistics from Arizona State University. He was previously a member of the faculty at the University of Memphis, the University of Oklahoma, Virginia Commonwealth University, and the University of Richmond. He has also held visiting positions at Boston University, George Mason University, the Czech Management Center, and the Otto-Von-Guericke University, Magdeburg.
Dr. Heizer’s industrial experience is extensive. He learned the practical side of operations management as a machinist apprentice at Foringer and Company, as a production planner for Westinghouse Airbrake, and at General Dynamics, where he worked in engineering administration. In addition, he has been actively involved in consulting in the OM and MIS areas for a variety of organizations, includ- ing Philip Morris, Firestone, Dixie Container Corporation, Columbia Industries, and Tenneco. He holds the CPIM certification from APICS—the Association for Operations Management.
Professor Heizer has co-authored 5 books and has published more than 30 arti- cles on a variety of management topics. His papers have appeared in the Academy of Management Journal , Journal of Purchasing , Personnel Psychology , Production & Inventory Control Management , APICS—The Performance Advantage , Journal of Management History , IIE Solutions, and Engineering Management , among others. He has taught operations management courses in undergraduate, graduate, and executive programs.
Professor Emeritus, the Charles Harwood Professor of Operations Management, Crummer Graduate School of Business, Rollins College, Winter Park, Florida. He received his B.S. in Mathematics and Physics at Roosevelt University, and his M.S. in Operations Research and Ph.D. in Quantitative Analysis at the University of Cincinnati. He previously taught at George Washington University, University of New Orleans, Boston University, and George Mason University, where he held the Mason Foundation Professorship in Decision Sciences and was Chair of the Decision Sciences Department. Dr. Render has also worked in the aerospace indus- try for General Electric, McDonnell Douglas, and NASA.
Professor Render has co-authored 10 textbooks for Pearson, including Managerial Decision Modeling with Spreadsheets , Quantitative Analysis for Management , Service Management , Introduction to Management Science , and Cases and Readings in Management Science . Quantitative Analysis for Management, now in its 13th edition, is a leading text in that discipline in the United States and globally. Dr. Render’s more than 100 articles on a variety of management topics have appeared in Decision Sciences , Production and Operations Management , Interfaces , Information and Management , Journal of Management Information Systems , Socio-Economic Planning Sciences , IIE Solutions , and Operations Management Review , among others.
Dr. Render has been honored as an AACSB Fellow and was twice named a Senior Fulbright Scholar. He was Vice President of the Decision Science Institute Southeast Region and served as Software Review Editor for Decision Line for six years and as Editor of the New York Times Operations Management special issues for five years. For nine years, Dr. Render was President of Management Service Associates of Virginia, Inc., whose technology clients included the FBI, NASA, the U.S. Navy, Fairfax County, Virginia, and C&P Telephone. He is currently Consulting Editor to Pearson Press .
Dr. Render has received Rollins College’s Welsh Award as leading Professor and was selected by Roosevelt University as the recipient of the St. Claire Drake Award for Outstanding Scholarship. Dr. Render also received the Rollins College MBA Student Award for Best Overall Course, and was named Professor of the Year by full-time MBA students.
vi
A01_HEIZ0422_12_SE_FM.indd viA01_HEIZ0422_12_SE_FM.indd vi 29/12/15 4:08 pm29/12/15 4:08 pm
Professor of Operations Management, Carson College of Business, Washington State University, Pullman, Washington. He received his BSBA summa cum laude in finance, along with his MSBA and Ph.D. in operations management, from Washington University in St. Louis. For two years, he served as Associate Dean for Graduate Programs in Business at Washington State. He also worked for three years as a financial analyst for Contel Telephone Corporation.
Professor Munson serves as a senior editor for Production and Operations Management , and he serves on the editorial review board of four other journals . He has published more than 25 articles in such journals as Production and Operations Management , IIE Transactions, Decision Sciences , Naval Research Logistics , European Journal of Operational Research , Journal of the Operational Research Society , and Annals of Operations Research. He is editor of the book The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCM , and he has co-authored the research monograph Quantity Discounts: An Overview and Practical Guide for Buyers and Sellers . He is also coauthor of Managerial Decision Modeling with Spreadsheets (4th edition), published by Pearson.
Dr. Munson has taught operations management core and elective courses at the undergraduate, MBA, and Ph.D. levels at Washington State University. He has also conducted several teaching workshops at international conferences and for Ph.D. students at Washington State University. His major awards include being a Founding Board Member of the Washington State University President’s Teaching Academy (2004); winning the WSU College of Business Outstanding Teaching Award (2001 and 2015), Research Award (2004), and Service Award (2009 and 2013); and being named the WSU MBA Professor of the Year (2000 and 2008).
CHUCK MUNSON
ABOUT THE AUTHORS vii
A01_HEIZ0422_12_SE_FM.indd viiA01_HEIZ0422_12_SE_FM.indd vii 29/12/15 4:08 pm29/12/15 4:08 pm
561590_MILL_MICRO_FM_ppi-xxvi.indd 2 24/11/14 5:26 PM
This page intentionally left blank
PART ONE Introduction to Operations Management 1
Chapter 1 Operations and Productivity 1 Chapter 2 Operations Strategy in a Global Environment 29 Chapter 3 Project Management 59 Chapter 4 Forecasting 105
PART TWO Designing Operations 159
Chapter 5 Design of Goods and Services 159 ◆ Supplement 5 Sustainability in the Supply Chain 193
Chapter 6 Managing Quality 213 ◆ Supplement 6 Statistical Process Control 245
Chapter 7 Process Strategy 279 ◆ Supplement 7 Capacity and Constraint Management 307
Chapter 8 Location Strategies 337 Chapter 9 Layout Strategies 367 Chapter 10 Human Resources, Job Design, and Work Measurement 407
PART THREE Managing Operations 441
Chapter 11 Supply Chain Management 441 ◆ Supplement 11 Supply Chain Management Analytics 471
Chapter 12 Inventory Management 487 Chapter 13 Aggregate Planning and S&OP 529 Chapter 14 Material Requirements Planning (MRP) and ERP 563 Chapter 15 Short-Term Scheduling 599 Chapter 16 Lean Operations 635 Chapter 17 Maintenance and Reliability 659
PART FOUR Business Analytics Modules 677
Module A Decision-Making Tools 677 Module B Linear Programming 699 Module C Transportation Models 729 Module D Waiting-Line Models 747 Module E Learning Curves 775 Module F Simulation 791
ONLINE TUTORIALS
1. Statistical Tools for Managers T1-1 2. Acceptance Sampling T2-1 3. The Simplex Method of Linear Programming T3-1 4. The MODI and VAM Methods of Solving Transportation Problems T4-1 5. Vehicle Routing and Scheduling T5-1
Brief Table of Contents
ix
A01_HEIZ0422_12_SE_FM.indd ixA01_HEIZ0422_12_SE_FM.indd ix 29/12/15 4:08 pm29/12/15 4:08 pm
561590_MILL_MICRO_FM_ppi-xxvi.indd 2 24/11/14 5:26 PM
This page intentionally left blank
Table of Contents
About the Authors vi Preface xxiii
Chapter 1 Operations and Productivity 1
GLOBAL COMPANY PROFILE: HARD ROCK CAFE 2 What Is Operations Management? 4 Organizing to Produce Goods and Services 4 The Supply Chain 6 Why Study OM? 6 What Operations Managers Do 7 The Heritage of Operations Management 8 Operations for Goods and Services 11
Growth of Services 11
Service Pay 12
The Productivity Challenge 13 Productivity Measurement 14
Productivity Variables 15
Productivity and the Service Sector 17
Current Challenges in Operations Management 18 Ethics, Social Responsibility, and Sustainability 19 Summary 20 Key Terms 20 Ethical Dilemma 20 Discussion Questions 20 Using Software for Productivity Analysis 21 Solved Problems 21 Problems 22 CASE STUDIES 24
Uber Technologies, Inc. 24
Frito-Lay: Operations Management in Manufacturing Video Case 25
Hard Rock Cafe: Operations Management in Services Video Case 25
Endnotes 26 Rapid Review 27 Self Test 28
Chapter 2 Operations Strategy in a Global Environment 29
GLOBAL COMPANY PROFILE: BOEING 30 A Global View of Operations and Supply
Chains 32 Cultural and Ethical Issues 35
Developing Missions and Strategies 35 Mission 36
Strategy 36
Achieving Competitive Advantage Through Operations 36 Competing on Diff erentiation 37
Competing on Cost 38
Competing on Response 39
Issues in Operations Strategy 40 Strategy Development and Implementation 41
Key Success Factors and Core Competencies 41
Integrating OM with Other Activities 43
Building and Staffi ng the Organization 43
Implementing the 10 Strategic OM Decisions 44
Strategic Planning, Core Competencies, and Outsourcing 44 The Theory of Comparative Advantage 46
Risks of Outsourcing 46
Rating Outsource Providers 47
Global Operations Strategy Options 49 Summary 50 Key Terms 50 Ethical Dilemma 51 Discussion Questions 51 Using Software to Solve Outsourcing
Problems 51 Solved Problems 52 Problems 53 CASE STUDIES 55
Rapid-Lube 55
Strategy at Regal Marine Video Case 55
Hard Rock Cafe’s Global Strategy Video Case 55
Outsourcing Off shore at Darden Video Case 56
Endnotes 56 Rapid Review 57 Self Test 58
Chapter 3 Project Management 59
GLOBAL COMPANY PROFILE: BECHTEL GROUP 60 The Importance of Project Management 62
PART ONE Introduction to Operations Management 1
xi
A01_HEIZ0422_12_SE_FM.indd xiA01_HEIZ0422_12_SE_FM.indd xi 29/12/15 4:08 pm29/12/15 4:08 pm
xii TABLE OF CONTENTS
Project Planning 62 The Project Manager 63
Work Breakdown Structure 64
Project Scheduling 65 Project Controlling 66 Project Management Techniques: PERT and CPM 67
The Framework of PERT and CPM 67
Network Diagrams and Approaches 68
Activity-on-Node Example 69
Activity-on-Arrow Example 71
Determining the Project Schedule 71 Forward Pass 72
Backward Pass 74
Calculating Slack Time and Identifying the Critical Path(s) 75
Variability in Activity Times 77 Three Time Estimates in PERT 77
Probability of Project Completion 79
Cost-Time Trade-Off s and Project Crashing 82 A Critique of PERT and CPM 85 Using Microsoft Project to Manage Projects 86 Summary 88 Key Terms 88 Ethical Dilemma 89 Discussion Questions 89 Using Software to Solve Project Management
Problems 89 Solved Problems 90 Problems 93 CASE STUDIES 98
Southwestern University: (A) 98
Project Management at Arnold Palmer Hospital Video Case 99
Managing Hard Rock’s Rockfest Video Case 100
Endnotes 102 Rapid Review 103 Self Test 104
Chapter 4 Forecasting 105
GLOBAL COMPANY PROFILE: WALT DISNEY PARKS & RESORTS 106
What is Forecasting? 108 Forecasting Time Horizons 108
Types of Forecasts 109
The Strategic Importance of Forecasting 109 Supply-Chain Management 109
Human Resources 110
Capacity 110
Seven Steps in the Forecasting System 110 Forecasting Approaches 111
Overview of Qualitative Method 111
Overview of Quantitative Methods 112
Time-Series Forecasting 112 Decomposition of a Time Series 112
Naive Approach 113
Moving Averages 114
Exponential Smoothing 116
Measuring Forecast Error 117
Exponential Smoothing with Trend Adjustment 120
Trend Projections 124
Seasonal Variations in Data 126
Cyclical Variations in Data 131
Associative Forecasting Methods: Regression and Correlation Analysis 131 Using Regression Analysis for Forecasting 131
Standard Error of the Estimate 133
Correlation Coeffi cients for Regression Lines 134
Multiple-Regression Analysis 136
Monitoring and Controlling Forecasts 138 Adaptive Smoothing 139
Focus Forecasting 139
Forecasting in the Service Sector 140 Summary 141 Key Terms 141 Ethical Dilemma 141 Discussion Questions 142 Using Software in Forecasting 142 Solved Problems 144 Problems 146 CASE STUDIES 153
Southwestern University: (B) 153
Forecasting Ticket Revenue for Orlando Magic Basketball Games Video Case 154
Forecasting at Hard Rock Cafe Video Case 155
Endnotes 156 Rapid Review 157 Self Test 158
PART TWO Designing Operations 159
Chapter 5 Design of Goods and Services 159
GLOBAL COMPANY PROFILE: REGAL MARINE 160 Goods and Services Selection 162
Product Strategy Options Support Competitive Advantage 163
Product Life Cycles 164
Life Cycle and Strategy 164
A01_HEIZ0422_12_SE_FM.indd xiiA01_HEIZ0422_12_SE_FM.indd xii 29/12/15 4:08 pm29/12/15 4:08 pm
TABLE OF CONTENTS xiii
Product-by-Value Analysis 165
Generating New Products 165 Product Development 166
Product Development System 166
Quality Function Deployment (QFD) 166
Organizing for Product Development 169
Manufacturability and Value Engineering 170
Issues for Product Design 171 Robust Design 171
Modular Design 171
Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM) 171
Virtual Reality Technology 172
Value Analysis 173
Sustainability and Life Cycle Assessment (LCA) 173
Product Development Continuum 173 Purchasing Technology by Acquiring a Firm 174
Joint Ventures 174
Alliances 175
Defi ning a Product 175 Make-or-Buy Decisions 176
Group Technology 177
Documents for Production 178 Product Life-Cycle Management (PLM) 178
Service Design 179 Process–Chain–Network (PCN) Analysis 179
Adding Service Effi ciency 181
Documents for Services 181
Application of Decision Trees to Product Design 182
Transition to Production 184 Summary 184 Key Terms 185 Ethical Dilemma 185 Discussion Questions 185 Solved Problem 186 Problems 186 CASE STUDIES 189
De Mar’s Product Strategy 189
Product Design at Regal Marine Video Case 189
Endnotes 190 Rapid Review 191 Self Test 192
Supplement 5 Sustainability in the Supply Chain 193
Corporate Social Responsibility 194 Sustainability 195
Systems View 195
Commons 195
Triple Bottom Line 195
Design and Production for Sustainability 198 Product Design 198
Production Process 200
Logistics 200
End-of-Life Phase 203
Regulations and Industry Standards 203 International Environmental Policies and Standards 204
Summary 205 Key Terms 205 Discussion Questions 205 Solved Problems 206 Problems 207 CASE STUDIES 208
Building Sustainability at the Orlando Magic’s Amway Center Video Case 208
Green Manufacturing and Sustainability at Frito-Lay Video Case 209
Endnotes 210 Rapid Review 211 Self Test 212
Chapter 6 Managing Quality 213
GLOBAL COMPANY PROFILE: ARNOLD PALMER HOSPITAL 214
Quality and Strategy 216 Defi ning Quality 217
Implications of Quality 217
Malcolm Baldrige National Quality Award 218
ISO 9000 International Quality Standards 218
Cost of Quality (COQ) 218
Ethics and Quality Management 219
Total Quality Management 219 Continuous Improvement 220
Six Sigma 221
Employee Empowerment 222
Benchmarking 222
Just-in-Time (JIT) 224
Taguchi Concepts 224
Knowledge of TQM Tools 225
Tools of TQM 226 Check Sheets 226
Scatter Diagrams 227
Cause-and-Eff ect Diagrams 227
Pareto Charts 227
Flowcharts 228
Histograms 229
Statistical Process Control (SPC) 229
The Role of Inspection 230 When and Where to Inspect 230
Source Inspection 231
A01_HEIZ0422_12_SE_FM.indd xiiiA01_HEIZ0422_12_SE_FM.indd xiii 29/12/15 4:08 pm29/12/15 4:08 pm
xiv TABLE OF CONTENTS
Service Industry Inspection 232
Inspection of Attributes versus Variables 233
TQM in Services 233 Summary 235 Key Terms 235 Ethical Dilemma 235 Discussion Questions 236 Solved Problems 236 Problems 237 CASE STUDIES 239
Southwestern University: (C) 239
The Culture of Quality at Arnold Palmer Hospital Video Case 240
Quality Counts at Alaska Airlines Video Case 240
Quality at the Ritz-Carlton Hotel Company Video Case 242
Endnotes 242 Rapid Review 243 Self Test 244
Supplement 6 Statistical Process Control 245
Statistical Process Control (SPC) 246 Control Charts for Variables 248
The Central Limit Theorem 248
Setting Mean Chart Limits ( x -Charts) 250
Setting Range Chart Limits ( R-Charts) 253
Using Mean and Range Charts 254
Control Charts for Attributes 256
Managerial Issues and Control Charts 259
Process Capability 260 Process Capability Ratio ( C p ) 260
Process Capability Index ( C pk ) 261
Acceptance Sampling 262 Operating Characteristic Curve 263
Average Outgoing Quality 264
Summary 265 Key Terms 265 Discussion Questions 265 Using Software for SPC 266 Solved Problems 267 Problems 269 CASE STUDIES 274
Bayfi eld Mud Company 274
Frito-Lay’s Quality-Controlled Potato Chips Video Case 275
Farm to Fork: Quality at Darden Restaurants Video Case 276
Endnotes 276 Rapid Review 277 Self Test 278
Chapter 7 Process Strategy 279
GLOBAL COMPANY PROFILE: HARLEY-DAVIDSON 280 Four Process Strategies 282
Process Focus 282
Repetitive Focus 283
Product Focus 284
Mass Customization Focus 284
Process Comparison 286
Selection of Equipment 288 Process Analysis and Design 288
Flowchart 289
Time-Function Mapping 289
Process Charts 289
Value-Stream Mapping 290
Service Blueprinting 292
Special Considerations for Service Process Design 293
Production Technology 294 Machine Technology 294
Automatic Identifi cation Systems (AISs) and RFID 295
Process Control 295
Vision Systems 296
Robots 296
Automated Storage and Retrieval Systems (ASRSs) 296
Automated Guided Vehicles (AGVs) 296
Flexible Manufacturing Systems (FMSs) 297
Computer-Integrated Manufacturing (CIM) 297
Technology in Services 298 Process Redesign 298 Summary 299 Key Terms 299 Ethical Dilemma 300 Discussion Questions 300 Solved Problem 300 Problems 301 CASE STUDIES 302
Rochester Manufacturing’s Process Decision 302
Process Strategy at Wheeled Coach Video Case 302
Alaska Airlines: 20-Minute Baggage Process— Guaranteed! Video Case 303
Process Analysis at Arnold Palmer Hospital Video Case 304
Endnotes 304 Rapid Review 305 Self Test 306
Supplement 7 Capacity and Constraint Management 307
Capacity 308 Design and Eff ective Capacity 309
A01_HEIZ0422_12_SE_FM.indd xivA01_HEIZ0422_12_SE_FM.indd xiv 29/12/15 4:08 pm29/12/15 4:08 pm
TABLE OF CONTENTS xv
Capacity and Strategy 311
Capacity Considerations 311
Managing Demand 312
Service-Sector Demand and Capacity Management 313
Bottleneck Analysis and the Theory of Constraints 314 Theory of Constraints 317
Bottleneck Management 317
Break-Even Analysis 318 Single-Product Case 319
Multiproduct Case 320
Reducing Risk with Incremental Changes 322 Applying Expected Monetary Value (EMV)
to Capacity Decisions 323 Applying Investment Analysis to Strategy-Driven
Investments 324 Investment, Variable Cost, and Cash Flow 324
Net Present Value 324
Summary 326 Key Terms 327 Discussion Questions 327 Using Software for Break-Even Analysis 327 Solved Problems 328 Problems 330 CASE STUDY 333
Capacity Planning at Arnold Palmer Hospital Video Case 333
Endnote 334 Rapid Review 335 Self Test 336
Chapter 8 Location Strategies 337
GLOBAL COMPANY PROFILE: FEDEX 338 The Strategic Importance of Location 340 Factors That Aff ect Location Decisions 341
Labor Productivity 342
Exchange Rates and Currency Risk 342
Costs 342
Political Risk, Values, and Culture 343
Proximity to Markets 343
Proximity to Suppliers 344
Proximity to Competitors (Clustering) 344
Methods of Evaluating Location Alternatives 344 The Factor-Rating Method 345
Locational Cost–Volume Analysis 346
Center-of-Gravity Method 348
Transportation Model 349
Service Location Strategy 350 Geographic Information Systems 351 Summary 353
Key Terms 353 Ethical Dilemma 354 Discussion Questions 354 Using Software to Solve Location Problems 354 Solved Problems 355 Problems 357 CASE STUDIES 362
Southern Recreational Vehicle Company 362
Locating the Next Red Lobster Restaurant Video Case 362
Where to Place the Hard Rock Cafe Video Case 363
Endnote 364 Rapid Review 365 Self Test 366
Chapter 9 Layout Strategies 367
GLOBAL COMPANY PROFILE: McDONALD’S 368 The Strategic Importance of Layout Decisions 370 Types of Layout 370 Offi ce Layout 371 Retail Layout 372
Servicescapes 375
Warehouse and Storage Layouts 375 Cross-Docking 376
Random Stocking 377
Customizing 377
Fixed-Position Layout 377 Process-Oriented Layout 378
Computer Software for Process-Oriented Layouts 382
Work Cells 383 Requirements of Work Cells 383
Staffi ng and Balancing Work Cells 384
The Focused Work Center and the Focused Factory 386
Repetitive and Product-Oriented Layout 386 Assembly-Line Balancing 387
Summary 392 Key Terms 392 Ethical Dilemma 392 Discussion Questions 392 Using Software to Solve Layout Problems 393 Solved Problems 394 Problems 396 CASE STUDIES 402
State Automobile License Renewals 402
Laying Out Arnold Palmer Hospital’s New Facility Video Case 402
Facility Layout at Wheeled Coach Video Case 404
Endnotes 404 Rapid Review 405 Self Test 406
A01_HEIZ0422_12_SE_FM.indd xvA01_HEIZ0422_12_SE_FM.indd xv 29/12/15 4:08 pm29/12/15 4:08 pm
xvi TABLE OF CONTENTS
Chapter 10 Human Resources, Job Design, and Work Measurement 407
GLOBAL COMPANY PROFILE: RUSTY WALLACE’S NASCAR RACING TEAM 408
Human Resource Strategy for Competitive Advantage 410 Constraints on Human Resource Strategy 410
Labor Planning 411 Employment-Stability Policies 411
Work Schedules 411
Job Classifi cations and Work Rules 412
Job Design 412 Labor Specialization 412
Job Expansion 413
Psychological Components of Job Design 413
Self-Directed Teams 414
Motivation and Incentive Systems 415
Ergonomics and the Work Environment 415 Methods Analysis 417 The Visual Workplace 420 Labor Standards 420
Historical Experience 421
Time Studies 421
Predetermined Time Standards 425
Work Sampling 427
Ethics 430 Summary 430 Key Terms 430 Ethical Dilemma 431 Discussion Questions 431 Solved Problems 432 Problems 434 CASE STUDIES 437
Jackson Manufacturing Company 437
The “People” Focus: Human Resources at Alaska Airlines Video Case 437
Hard Rock’s Human Resource Strategy Video Case 438
Endnotes 438 Rapid Review 439 Self Test 440
PART THREE Managing Operations 441
Chapter 11 Supply Chain Management 441
GLOBAL COMPANY PROFILE: DARDEN RESTAURANTS 442 The Supply Chain’s Strategic Importance 444 Sourcing Issues: Make-or-Buy and
Outsourcing 446 Make-or-Buy Decisions 447
Outsourcing 447
Six Sourcing Strategies 447 Many Suppliers 447
Few Suppliers 447
Vertical Integration 448
Joint Ventures 448
Keiretsu Networks 448
Virtual Companies 449
Supply Chain Risk 449 Risks and Mitigation Tactics 450
Security and JIT 451
Managing the Integrated Supply Chain 451 Issues in Managing the Integrated Supply Chain 451
Opportunities in Managing the Integrated Supply Chain 452
Building the Supply Base 454 Supplier Evaluation 454
Supplier Development 454
Negotiations 455
Contracting 455
Centralized Purchasing 455
E-Procurement 456
Logistics Management 456 Shipping Systems 456
Warehousing 457
Third-Party Logistics (3PL) 458
Distribution Management 459 Ethics and Sustainable Supply Chain
Management 460 Supply Chain Management Ethics 460
Establishing Sustainability in Supply Chains 460
Measuring Supply Chain Performance 461 Assets Committed to Inventory 461
Benchmarking the Supply Chain 463
The SCOR Model 463
Summary 464 Key Terms 465 Ethical Dilemma 465 Discussion Questions 465 Solved Problems 465 Problems 466 CASE STUDIES 467
Darden’s Global Supply Chains Video Case 467
A01_HEIZ0422_12_SE_FM.indd xviA01_HEIZ0422_12_SE_FM.indd xvi 29/12/15 4:08 pm29/12/15 4:08 pm
TABLE OF CONTENTS xvii
Supply Chain Management at Regal Marine Video Case 467
Arnold Palmer Hospital’s Supply Chain Video Case 468
Endnote 468 Rapid Review 469 Self Test 470
Supplement 11 Supply Chain Management Analytics 471
Techniques for Evaluating Supply Chains 472 Evaluating Disaster Risk in the Supply Chain 472 Managing the Bullwhip Eff ect 474
A Bullwhip Eff ect Measure 475
Supplier Selection Analysis 476 Transportation Mode Analysis 477 Warehouse Storage 478 Summary 479 Discussion Questions 480 Solved Problems 480 Problems 482 Rapid Review 485 Self Test 486
Chapter 12 Inventory Management 487
GLOBAL COMPANY PROFILE: AMAZON.COM 488 The Importance of Inventory 490
Functions of Inventory 490
Types of Inventory 490
Managing Inventory 491 ABC Analysis 491
Record Accuracy 493
Cycle Counting 493
Control of Service Inventories 494
Inventory Models 495 Independent vs. Dependent Demand 495
Holding, Ordering, and Setup Costs 495
Inventory Models for Independent Demand 496 The Basic Economic Order Quantity (EOQ) Model 496
Minimizing Costs 497
Reorder Points 501
Production Order Quantity Model 502
Quantity Discount Models 505
Probabilistic Models and Safety Stock 508 Other Probabilistic Models 511
Single-Period Model 513 Fixed-Period (P) Systems 514 Summary 515 Key Terms 515 Ethical Dilemma 515
Discussion Questions 515 Using Software to Solve Inventory Problems 516 Solved Problems 517 Problems 520 CASE STUDIES 524
Zhou Bicycle Company 524
Parker Hi-Fi Systems 525
Managing Inventory at Frito-Lay Video Case 525
Inventory Control at Wheeled Coach Video Case 526
Endnotes 526 Rapid Review 527 Self Test 528
Chapter 13 Aggregate Planning and S&OP 529
GLOBAL COMPANY PROFILE: FRITO-LAY 530 The Planning Process 532 Sales and Operations Planning 533 The Nature of Aggregate Planning 534 Aggregate Planning Strategies 535
Capacity Options 535
Demand Options 536
Mixing Options to Develop a Plan 537
Methods for Aggregate Planning 538 Graphical Methods 538
Mathematical Approaches 543
Aggregate Planning in Services 545 Restaurants 546
Hospitals 546
National Chains of Small Service Firms 546
Miscellaneous Services 546
Airline Industry 547
Revenue Management 547 Summary 550 Key Terms 550 Ethical Dilemma 551 Discussion Questions 551 Using Software for Aggregate Planning 552 Solved Problems 554 Problems 555 CASE STUDIES 559
Andrew-Carter, Inc. 559
Using Revenue Management to Set Orlando Magic Ticket Prices Video Case 560
Endnote 560 Rapid Review 561 Self Test 562
Chapter 14 Material Requirements Planning (MRP) and ERP 563
GLOBAL COMPANY PROFILE: WHEELED COACH 564 Dependent Demand 566
A01_HEIZ0422_12_SE_FM.indd xviiA01_HEIZ0422_12_SE_FM.indd xvii 29/12/15 4:08 pm29/12/15 4:08 pm
xviii TABLE OF CONTENTS
Dependent Inventory Model Requirements 566 Master Production Schedule 567
Bills of Material 568
Accurate Inventory Records 570
Purchase Orders Outstanding 570
Lead Times for Components 570
MRP Structure 571 MRP Management 575
MRP Dynamics 575
MRP Limitations 575
Lot-Sizing Techniques 576 Extensions of MRP 580
Material Requirements Planning II (MRP II) 580
Closed-Loop MRP 581