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MBA 530 Northcentral University HP All In One Laptop Marketing Plan Capstone
Subject
Writing
Course
MBA 530
School
Northcentral University
Department
MBA
Question Description
In this assignment, utilize the information from the previous weeks in the course and develop a comprehensive marketing plan. As you develop the plan, keep in mind that in addition to innovated ideas, products and processes are also important in communicating within the market. You should review the trends that are now referred to as Web 4.0.
To complete this assignment, please follow the outline of a marketing plan found at http://www.quickmba.com/marketing/plan/. The outline explains what is included in each of the sections of a marketing plan.
Reference
Friske, W. (2016). From Strategy to Performance: An Investigation of the Factors Affecting Marketing Plan Implementation. AMA Winter Educators’ Conference Proceedings, 27, I-19-I-20.
Spear, C. H. (2018). Why it’s important to have a marketing plan: Implementing a strategic plan helps create revenue for your practice. Optometry Times, 10(4), 1–26.
DeFanti, M. (2015). Using the American Marketing Association Integrated Marketing Plan Competition to Enhance Students’ Competitiveness. Competition Forum, 13(2), 371–376.
Melchiorre, M. M., & Johnson, S. A. (2017). Finding New Ways to Reach Older Students: Creating a Social Media Marketing Plan for Professional and Continuing Higher Education Programs. Journal of Continuing Higher Education, 65(2), 73–81
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