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E-COMMERCE

ECOM 101: E-Commerce

Project Assignment

Assignment Purposes: 1. Evaluate the characteristics of e-commerce. 2. Demonstrate effective use of technology for communication. 3. Evaluate the effectiveness of an e-commerce Web site. 4. Explain the security and threats in the e-commerce environment. 5. Analyze basic concepts of consumer behavior and purchasing decisions. 6. To apply critical thinking by the students. Assignment Workload: ▪ This assignment is an individual assignment. ▪ The word count for this assignment must be between 2500 to 3000 words. Assignment Objectives & Requirements: 1. To create a new E-commerce business, which is located in the Kingdom of Saudi Arabia, which include

the followings: a. Introduction about your business b. Product and type of services

▪ What are the different types of products? [Explain] ▪ What kinds of services are provided by your online store? [Costumer service, Exchanges

& Returns, Delivery and Payments] [Explain] c. Mission statement (Business statement) d. Business vision e. Business objective

2. To explain your business E-commerce processes

a. Draw “E-Commerce Workflow Diagram” to show how your online store process will operate? b. Explain (in details) all the steps from the time a visit is recorded until the final user buys a

product.

3. To apply a SWOT analysis to your business

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4. Building the E-commerce website [System design] a. Design a simple website layout [website screenshots]

Note: You can design the layout using PowerPoint or Free ecommerce website template

5. Student is required to explain its E-commerce [online store] design a. How it will look likes in terms of design and format

Describe the main elements: ▪ Home page ▪ Category pages ▪ Logo ▪ Navigation bar ▪ Secondary Navigations ▪ Add to Cart Confirmation Element ▪ Checkout

6. Student is required to explain its E-commerce system functionality a. Describe the following points:

▪ The product page will show all the product we have in stock ▪ The contact button will have all the company contact details ▪ Social media links Facebook, Instagram, etc. ▪ Shopping Cart ▪ User Login and Register Link ▪ Site Search ▪ Account pages (My Orders/Order History/Account Settings)

7. Determine the suitable software and hardware needed with an explanation on why it’s needed. a. What type of functionality needed in your website [Shopping Cart, Credit Card Processing and

CRM]? b. What type of hardware needed? Do you need a server or it will be in the cloud?

8. Identifying security issues as well as how to avoid it.

a. What type of security? To whom or to what? “How to Protect Your E-commerce Site from Online Threats?”

b. Potential threats to your website? c. Recommendation.

9. Categorize marketing and advertising strategy and method.

a. Demographic. b. Marketing method. c. Social media. d. Local marketing. e. Multichannel marketing.

10. Describe what are the ethics and laws within your E-commerce Website. [ex: Privacy policy]

11. Conclude your report. Assignment Submission:

Submission # Due Date Point covered Marks

First Submission After the exam week 1,2,3,4 & 5 10

Final Submission End of the semester 6, 7, 8, 9, 10 & 11 10

The submission method will be through blackboard. Assignment regulation: ▪ All students are encouraged to use their own word. ▪ Student must apply any recognized Academic Referencing Style within their reports. ▪ Student is allowed to cite 10% from the word limit (3000 word limit means 300 words can be cited). ▪ A mark of zero will be given for any submission that includes copying from other resource without

referencing it.

Assignment Criterion sheet: