Https smallseotools com backlink checker

For the project please put together a presentation covering the following. If the format taken is presentation(PPTX or Google Slides, then there needs to be written accompanyment of analysis),

1. A company’s business model and its products

2. Analyzing Internet Marketing tactics and strategies of the company across multiple channels

· search engines (PPC & SEO)

· social media

· email

· website design

· others you may find

3. Consider a competitor for that company and contrast their Internet Marketing strategies and tactics with respect to the chosen company. Graduate students in 894-203 & 894-207. Please use two competitors.

4. Provide recommendations for the improvement of the assigned company’s Internet Marketing activities

Please note:

· Provide analysis related to what you found vs just describing what you found

Choose one of the following companies:

· officedepot.com

· lendingtree

· funjet

· lowes

· etsy

· overstock

· zappos

· trivago

· chewy.com

· blueapron

Class, here are some resources and articles on website competitive analysis. You do not need to use all the tools, rather use the search and channel traffic tools that you like the most.

Search and Keyword Tools

Backlink Checker - A Free tool to check backlink https://smallseotools.com/backlink-checker/

SEMrush - online visibility management and content marketing SaaS platform

https://www.semrush.com/

Moz - World's Best SEO Tools and Free Search Software

https://moz.com/free-seo-tools

SpyFu - Competitor Keyword Research Tools for AdWords PPC & SEO

https://www.spyfu.com/

Site Traffic / Channel Triffic

SimilarWeb | Website Traffic Statistics & Market Intelligence

https://www.similarweb.com/

Website Traffic, Statistics and Analytics - Alexa https://www.alexa.com/siteinfo

Articles and Tool Lists

3 Ways to Quickly Compare Your Website with Your Competitors - Search Engine Journal

https://www.searchenginejournal.com/seo-competitors/196681/#close

Competitor Analysis Tools: 16 Quick Ways to Compare Websites | Orbit Media Studios https://www.orbitmedia.com/blog/website-competitive-analysis-tools/