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For the project please put together a presentation covering the following. If the format taken is presentation(PPTX or Google Slides, then there needs to be written accompanyment of analysis),
1. A company’s business model and its products
2. Analyzing Internet Marketing tactics and strategies of the company across multiple channels
· search engines (PPC & SEO)
· social media
· website design
· others you may find
3. Consider a competitor for that company and contrast their Internet Marketing strategies and tactics with respect to the chosen company. Graduate students in 894-203 & 894-207. Please use two competitors.
4. Provide recommendations for the improvement of the assigned company’s Internet Marketing activities
Please note:
· Provide analysis related to what you found vs just describing what you found
Choose one of the following companies:
· officedepot.com
· lendingtree
· funjet
· lowes
· etsy
· overstock
· zappos
· trivago
· chewy.com
· blueapron
Class, here are some resources and articles on website competitive analysis. You do not need to use all the tools, rather use the search and channel traffic tools that you like the most.
Search and Keyword Tools
Backlink Checker - A Free tool to check backlink https://smallseotools.com/backlink-checker/
SEMrush - online visibility management and content marketing SaaS platform
https://www.semrush.com/
Moz - World's Best SEO Tools and Free Search Software
https://moz.com/free-seo-tools
SpyFu - Competitor Keyword Research Tools for AdWords PPC & SEO
https://www.spyfu.com/
Site Traffic / Channel Triffic
SimilarWeb | Website Traffic Statistics & Market Intelligence
https://www.similarweb.com/
Website Traffic, Statistics and Analytics - Alexa https://www.alexa.com/siteinfo
Articles and Tool Lists
3 Ways to Quickly Compare Your Website with Your Competitors - Search Engine Journal
https://www.searchenginejournal.com/seo-competitors/196681/#close
Competitor Analysis Tools: 16 Quick Ways to Compare Websites | Orbit Media Studios https://www.orbitmedia.com/blog/website-competitive-analysis-tools/
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