INTERNATIONAL MARKETING
ASSIGNEMENT DETAILS
Article 1:
Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values
By Yasir Ali Soomro
Assignment Requirement:
Summarized in your own understanding (250 words)
Question: Which Cultural Factor and how it is affecting the Fashion apparels industry and brand loyalty of customers? (250 words)
Article 2:
Understanding the Adoption of SADAD E-Payments: UTAUT Combined with Religiosity as Moderator
By Yasir Ali Soomro
Assignment Requirement:
Summarized in your own understanding (250 words)
Question: What role does Religiosity play in marketing and adoption of SADAD (e-payment product) in Saudi Arabia? (250 Words)
Submission: Both Soft and Hard copy to be submitted: