I need 850 words on Strategic Marketing Plan for British Airways

Instructions 

300 words you already did now need only 500 words add 

total complete 850 words assumptions 

DO NOT DO OTHER PARTS I DO NOT NEED TABLE OF CONTENTS OR SWOT ANALYSIS OR ANYTHING ELSE. 

only 500 words add the assumption

previous 342 words file attached 

ASSUMPTIONS 

The assessment brief (once everything is finalized), this is a group work; my part is the Assumptions part and the company we picked is British Airways. I will send you the brief in the next email, I hope you read it thoroughly. The Assumptions part should be 800 words. I will need 300-350 words by later on today or latest tomorrow morning ( again British time ), please use UK English style not American or any other for this matter, and will need a minimum of 4 references and a maximum of 8. The Reference style is APA 6TH STYLE, but will need 2 or more by tomorrow 

also attached 350 words assumptions file please check

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Attachment 1;

Strategic Marketing Plan for British Airways 

By ABC 

Dated  

Strategic Marketing Plan for British Airways

Executive Summary

The British Airways is one of the most leading company in the airline industry. However, there is an issue regarding its customer service performance complained by its passengers. This report aims to analyze the performance, Market Overview, Competitor Analysis, SWOT Analysis of the company, and also Recommendations – 3 Year Marketing Plan for the British Airways.

Table of Contents 

Strategic Marketing Plan for British Airways 2

Executive Summary 2

Introduction 4

Summary of Performance 4

Market Overview 4

Competitor Analysis 5

SWOT Analysis 5

Conclusion 5

Recommendations 5

References 7

Appendix 8

Introduction 

British Airways has famous as one of the most reputed and oldest airline companies across the world. The company was founded on September 1, 1974, as the official airline companies of the United Kingdom. The British airways describe its mission as the company with a basic function within society in terms of delivering its services to the customers (britishairways.com, n.d.).

Summary of Performance

British Airways has gained huge benefits along with its respected reputation. The company even has selected as the best airline in the world in 2006. However, there is an appearance of declining in its customer service. This has approved by how the passengers have rated British airways with one out of five stars on a website. According to some passengers, some cabins in the plane were considered to be dirty and scuffed (trustpilot.com, n.d.).

Market Overview

In the marketing overview, we will detail the microenvironment of the British Airways which included some factors which are portion of the company’s internal structure such as the environment, work ethics, and also its decision-making process. In addition to this, we will also view the macro environment of British Airways with PESTEL analysis which described as political, economic, social, technological, and environmental factors.

Competitor Analysis

The top three competitors of British Airways are mentioned such as Air India, Singapore Airlines, and also Etihad Airways.

SWOT Analysis

Strength:

• One of the strengths of British Airways is a strong backup from the Government of the United Kingdom

Weakness:

• Strong competition from other airline companies

Opportunity:

• Extend its international operations to new regions

Threat:

• Increasing labor costs

Conclusion

British Airways has the capacity to achieve more than its recent achievements. However, this will be accomplished by the company only with a good strategy.

Recommendations – 3 Year Marketing Plan, objectives and strategies

One of the objectives that required to be achieved by this 3 year marketing plan is to make a better performance for British Airways regarding its customer services. In this marketing plan, we will apply the 7 Ps of marketing which are product, price, place, process, people, promotion, and physical environment.

References

britishairways.com. (n.d.). About British Airways. Retrieved from https://www.britishairways.com/en-gb/information/about-ba

trustpilot.com. (n.d.). British Airways. Retrieved from https://www.trustpilot.com/review/www.britishairways.com

Appendix