Identify a true statement about alliances and joint ventures

Gable Brothers Inc. is trying to find a viable market for its new fountain pen. After conducting a psychographic segmentation, it found that the segment of potential consumers is so small that the volume in sales would not be profitable for the company. Therefore, top management has decided to not release the product into the market. In the context of the stages of the market segmentation process, the company is currently:

dividing markets on relevant dimensions.

delineating the firm's current situation.

determining consumer needs and wants.

deciding the market segmentation strategy.

An organization's routine purchase changes when a supplier discontinues a product. In such a situation, which purchasing approach would the organizational buyer be most likely to use?

New task rebuy

Straight task buy

Straight rebuy

Modified rebuy

In the context of channels of distribution, ________ are used in organizational markets in cases where manufacturers do not wish to have their own sales forces.

jobbers

facilitators

agents

distributors

Which of the following best describes a strategic alliance?

It is an alliance with experts outside an organization who are called in to help the organization generate new product ideas.

It is a long-term partnership between two organizations designed to accomplish the strategic goals of both parties.

It is a team consisting of members from different functional areas of an organization that work together to solve a strategic issue.

It is a collaboration of two different departments within an organization to implement the organization's strategic plan.

Which of the following types of discounts is offered to channel members for purchasing and marketing a large number of units?

Loyalty discounts

Slotting allowances

Promotional allowances

Quantity discounts

Which of the following statements best describes primary data?

Data collected through government reports or syndicated data providers

Data collected by an organization specifically for the research problem under investigation

Data provided by the government, such as U.S. census data

Data that have previously been collected for other purposes but can be used for the problem at hand

In which of the following stages of the new product development process is the new product proposal evaluated and responsibility for a project assigned to a project team?

Test marketing

Project planning

Idea screening

Product development

MNM Foods Inc. manufactures jellies that are made out of gelatin in various fruit flavors. However, its sales dipped significantly in the last quarter. Research reveals that a significant amount of health benefits can be associated with the consumption of jellies. MNM Foods incorporates new promotion strategies to project the newly discovered health benefits. This is an example of:

improvements and revisions of existing products.

additions to existing product lines.

new-to-the-firm products.

product repositionings.

In terms of uniformity, which of the following is a difference between services and goods?

Owing to customer non-participation, services are often linear, while goods are non-linear.

Because of high involvement on the part of a buyer, services tend to be unique, with the quality likely to vary, while the quality and variance from standards of goods can be corrected before purchase.

Services often involve a short-term, impersonal relationship between buyer and seller, while goods often involve a personal, long-term relationship.

Services can be inventoried uniformly, while goods face stockouts due to their heterogeneous nature.

Which of the following provides valuable information about what a target market thinks about a product and what it is worth to them?

Slotting preference

Price elasticity

Promotional discounting

Value substitution

A computer manufacturer markets its computers through a variety of methods—telemarketing, catalog selling, cable selling, and online selling—that do not involve the use of intermediaries. Which of the following channels or types of marketing is the manufacturer using?

Intermediary marketing

Administered marketing

Horizontal channel

Direct channel

Sunset Hotels provides soft skills training to its employees by imparting lessons on basic communication skills, housekeeping techniques, body language, and basic standards of dressing. In this case, on which of the following critical components of internal marketing is Sunset Hotels focusing?