Ideo case study harvard analysis

Resources: Ch. 8 and 9 of Management and Case Study, Ch. 8 p. 257: IDEO's Culture Reinforces Helping Behavior

Prepare a 8- to 10-slide Microsoft® PowerPoint®, Prezi, or Microsoft® Sway® presentation supporting the following scenario relative to the IDEO case description in Ch. 8 of Management.

You have studied the organizational culture in place at IDEO and are making a presentation about this company to your company's top management team.

Describe the organizational culture at IDEO.

Analyze techniques used by IDEO to embed organizational culture.

Identify the organizational culture used by your organization/company. Make a recommendation as to whether you think the IDEO culture could be successfully implemented at your company.

Recommend mechanisms your company would need to employ should management decide to implement a culture change in line with the IDEO culture.

Include speaker notes for bulk of communication. Slides should contain headlines, graphics, and bullets.

Include an introduction and conclusion slide, as well as a reference slide.

IDEO’s Culture Reinforces Helping Behavior

Page 257

IDEO is a company that has won many awards for its “human-centered, design-based approach to helping organizations” improve and grow. They have helped hundreds of companies in many industries to innovate and improve customer satisfaction and profitability. Tim Brown, president and CEO, describes design thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”93 IDEO’s success is built on a culture that values, reinforces, and supports helping behavior.

Helping behavior must be actively nurtured because it is discretionary. At IDEO helping others and collaborating for the good of a client is the norm. This case is based on results from a study of IDEO’s culture and design process. The investigators identified four keys to achieving helping behavior and collaboration.