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I’m working on a Marketing exercise and need support.
Read IKEA CASE and answer all the questions
1 - Describe the typical IKEA customer (who shops at IKEA)?
2 - Why do Americans hate to buy furniture? What are the various purchase obstacles?
3 - Compare IKEA’s value prop to that of its competitors (high-end and low-end retailers).
4 - What factors account for the success of IKEA? In other words, what is unique about their value proposition in a mature, furniture retail industry?
5 - Is there a downside to shopping at IKEA? For example, if you were to purchase a wall cabinet? Explain.
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