Illiad inc has decided to raise additional capital by issuing

Question 1 of 20

5.0 Points

Which of the following statements is true about a discussion forum?

A. It started out as a novice's way of expressing himself using very simple Web pages.

B. It is the process of creating an online text diary made up of chronological entries that comment on everything.

C. It is a widely used synchronous groupware tool.

D. It is dedicated to a specific topic, and users can start new threads.

Question 2 of 20

5.0 Points

Which of the following statements is true about viral marketing?

A. It uses the network effect to increase brand awareness.

B. It uses everyday people as a cheap labor force.

C. It is the dissemination of information to a narrow audience.

D. It enables people to work in more flexible ways on a variety of Internet-related projects.

Question 3 of 20

5.0 Points

Social bookmarking allows users to share Internet bookmarks and to create categorization systems. These categorization systems are referred to as:

A. tag clouds.

B. podcasts.

C. folksonomies.

D. geospatial metadata.

Question 4 of 20

5.0 Points

__________ is a phenomenon where companies use everyday people as a cheap labor force.

A. Nearshoring

B. Phishing

C. Crowdsourcing

D. Narrowcasting

Question 5 of 20

5.0 Points

__________ attempts to increase the relevance of search results by including content from blogs and microblogging services.

A. Social search

B. OpenSearch

C. Enterprise search

D. Metasearch

Reset Selection

Question 6 of 20

5.0 Points

The use of __________ within a company's boundaries or between a company and its customers or stakeholders is referred to as Enterprise 2.0.

A. Web 1.0 techniques

B. extranet

C. social media

D. extranet and Web 1.0 techniques

Reset Selection

Question 7 of 20

5.0 Points

The network effect refers to the notion that the value of a network is dependent on the:

A. speed of the network.

B. number of other users.

C. knowledge of the users.

D. commitment of the users

Question 8 of 20

5.0 Points

__________ sites create social online communities where individuals with a broad and diverse set of interests meet and collaborate.

A. Crowdsourcing

B. Social cataloging

C. Social networking

D. Social bookmarking

Question 9 of 20

5.0 Points

Which of the following statements is true about a content management system?

A. It is the creation of goods or services by self-organizing communities.

B. The creation of the goods or services is dependent on the incremental contributions of the participants.

C. It allows the assignment of different roles for different users.

D. Anyone can help in producing or improving the final outcome of the goods and services.

Reset Selection

Question 10 of 20

5.0 Points

The term __________ marketing was coined by Harvard business professor Jeffrey Rayport to describe how good marketing techniques can be driven by word-of-mouth or person-to-person communication.

A. viral

B. buzz

C. stealth

D. affiliate

Question 11 of 20

5.0 Points

__________ takes the concept of companies having used self-employed consultants to work on individual projects or provide content a step further by enabling people to work in more flexible ways on a variety of Internet-related projects.

A. E-filing

B. E-auction

C. E-tailing