In n out marketing strategy

IN-N-OUT BURGER ASSIGNMENT-SPRING 2017 Prepare a Power Point presentation from information gained by reading the book, In-N-Out Burger, by Stacy Perman. The presentation should address the following questions: 1. What was Harry Snyder’s Mission or purpose for In-N-Out Burger? 2. What were Harry’s major goals for the business? 3. What conditions existed in the external environment at the time the business was started that contributed to the success of In-N-Out Burger? (demographics, economics, social/cultural, technological, global, political/legal.) 4. Who were the competitors of In-N-Out Burger? Why would you consider them competitors? Who might be in the same industry and might not be considered relevant competitors and why? 5. What was it about how In-N-Out Burger did business that set it apart from other firms competing in the industry? What were some similarities? 6. Describe In-N-Out Burger’s employee recognition and reward system, and explain how it supports the company’s mission and goals. 7. What was Harry Snyder’s view of social responsibility and of stakeholders? What actions supported his views? 8. How would you describe In-N-Out Burger’s strategy for growth? Was it a sound strategy? If so why, and if not why not? Explain. 9. How would you define In-N-Out Burger’s overall business strategy? What are the primary characteristics? (low cost, differentiation, focus, a combination) 10. What were the major factors that led to the success of In-N-Out Burger? What actions, practices and policies contributed to their success? 11. What did you learned about Strategic Management from reading the book and completing this assignment? The following slides are to be included in the Power Point presentation. Notes need to be included in the Notes Section of each Power Point and give a complete explanation of each of the points for each slide. Grading of the presentation will be based on the content and style of the slides; and the completeness, clarity and accuracy of the Notes to support the slides. Submit the presentation as a Microsoft document only under the appropriate assignment in Blackboard by the due date. 1|Page IN-N-OUT BURGER ASSIGNMENT-SLIDES FOR PRESENTATION The following slides should be included in the In-N-Out Burger Power Point presentation: 1 Header slide with Company name and logo, title of presentation and date. 2. Purpose of presentation 3. Brief background of In-N-Out Burger 4. Mission (or purpose) of In-N-Out Burger 5. Major Goals of In-N-Out Burger 6. External Environmental Analysis 7. Competitive Analysis 8. Differentiation of In-N-Out Burger 9. Employee Recognition and Rewards 10. Social Responsibility of In-N-Out Burger 11. Growth Strategy of In-N-Out Burger 12. Overall Business Strategy of In-N-Out Burger 13. Keys to In-N-Out Burger’s success 14. What was learned about Strategy? C Vogus Arkansas State University Strategic Management 5/1/2017 2|Page ...