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Organizational Behavior


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We dedicate Organizational Behavior: A Critical-Thinking Approach to all of our students who have believed in us, inspired us, and encouraged us to try new ways of teaching.


Chris Neck dedicates this book to his wife, Jennifer, and his children, Bryton and GiGe, for helping him realize what is truly important in life.


Jeff Houghton dedicates this book to his wife, Loree, and sons, Pierce and Sloan, and thanks them for all their support, encouragement, and love.


Emma Murray dedicates this book to her husband, Sam, and her children, Ava and Anya, for their unending love and support.


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Organizational Behavior


A Critical-Thinking Approach


Christopher P. Neck Arizona State University Jeffery D. Houghton


West Virginia University Emma L. Murray


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FOR INFORMATION:


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Copyright © 2017 by SAGE Publications, Inc.


All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.


Printed in the United States of America


Names: Neck, Christopher P., author. | Houghton, Jeffery D., author. | Murray, Emma L., author.


Title: Organizational behavior : a critical-thinking approach / Christopher P. Neck, Jeffery D. Houghton, Emma L. Murray.


Description: Los Angeles : SAGE, [2017] | Includes bibliographical references and index.


Identifiers: LCCN 2015039717 | ISBN 9781506314402 (hardcover : alk. paper)


Subjects: LCSH: Organizational behavior.


Classification: LCC HD58.7 .N43 2017 | DDC 658.3—dc23 LC record available at http://lccn.loc.gov/2015039717


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http://lccn.loc.gov/2015039717

This book is printed on acid-free paper.


Acquisitions Editor: Maggie Stanley


Associate Editor: Abbie Rickard


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Brief Contents


Preface Acknowledgments About the Authors Part 1. Introduction


Chapter 1. Why Organizational Behavior Matters Part 2. Individual Processes


Chapter 2. Diversity and Individual Differences Chapter 3. Emotions, Attitudes, and Stress Chapter 4. Perception and Learning Chapter 5. Motivation: Concepts and Theoretical Perspectives Chapter 6. Motivation: Practices and Applications


Part 3. Teams and Teamwork Chapter 7. Teams Chapter 8. Decision Making and Ethics Chapter 9. Creativity and Innovation Chapter 10. Conflict and Negotiation


Part 4. Leadership and Influence Processes Chapter 11. Leadership Perspectives Chapter 12. Influence, Power, Politics Chapter 13. Effective Communication


Part 5. Organizational Context Chapter 14. Organizational Culture Chapter 15. Organizational Strategy Chapter 16. Organizational Change and Development Chapter 17. Organizational Structure, Design, and Technology


Glossary Endnotes Self-Tests Name Index Subject Index


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Detailed Contents


Preface Acknowledgments About the Authors Part 1. Introduction


Chapter 1. Why Organizational Behavior Matters What Is Organizational Behavior and Why Is It Important? Managing Human Capital


Value Rareness Inimitability


Behavioral Science Disciplines That Contribute to OB OB in the Real World


Psychology Sociology Social Psychology Political Science Anthropology


A Critical-Thinking Approach to OB The Scientific Method


Examining the Evidence Open Systems Theory


OB Challenges and Opportunities Globalization Economic Factors Workforce Diversity Customer Service People Skills Innovation and Change Sustainability


Global Ethics Three Levels of Analysis in OB


Individuals Teams Organizations


Positive OB and High-Involvement Management In Review Key Terms Exercise 1.1 Exercise 1.2


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Exercise 1.3 Case Study 1.1 Self-Assessment 1.1


Part 2. Individual Processes Chapter 2. Diversity and Individual Differences


Diversity in OB Surface-Level and Deep-Level Diversity Age/Generation Diversity Race and Ethnicity Gender Diversity and Sexual Orientation Diversity of Abilities Diversity Training


The Importance of Individual Differences OB in the Real World Nature Versus Nurture Myers-Briggs Type Indicator and the Four Temperaments


Myers-Briggs Preferences The Sixteen Myers-Briggs Types


The Big Five Model Applying The Big Five


Examining the Evidence Other Personality Attributes In Review Key Terms Thinking Critically About the Case of Laura Pierce Exercise 2.1 Exercise 2.2 Exercise 2.3 Case Study 2.1 Self-Assessment 2.1


Chapter 3. Emotions, Attitudes, and Stress Emotions in Organizational Behavior Emotions in the Workplace


Emotional Contagion Emotional Labor Emotional Regulation Emotional Intelligence


Attitudes and Behavior How Attributes Are Created


OB in the Real World Cognitive Dissonance


Common Workplace Attitudes


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Stress in the Workplace Stressors


Stress-Related Outcomes and Wellness Managing Stress


Examining the Evidence Wellness


In Review Key Terms Thinking Critically About the Case of Laura Pierce Exercise 3.1 Exercise 3.2 Exercise 3.3 Case Study 3.1 Self-Assessment 3.1


Chapter 4. Perception and Learning Perception: Interpreting Our Environment Components of the Selection Process


The Perceiver The Environment The Focal Object


Why Is Perception Important? Common Perceptual Distortions Common Attribution Errors Learning Processes: Behavioral Theory


Classical Conditioning OB in the Real World


Operant Conditioning Theory Reinforcement Theory


Learning Processes: The Cognitive View Examining the Evidence


Triadic Reciprocal Model of Behavior In Review Key Terms Thinking Critically About the Case of Laura Pierce Exercise 4.1 Exercise 4.2 Exercise 4.3 Case Study 4.1 Self-Assessment 4.1


Chapter 5. Motivation: Concepts and Theoretical Perspectives The Motivation Process OB in the Real World


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Needs Theories Maslow’s Hierarchy of Needs ERG Theory Herzberg’s Two-Factor Theory McClelland’s Acquired Needs Theory Money as a Motivator


Examining the Evidence Equity Theory


Organizational Justice Goal-Setting Theory


Specific Goals Difficult Goals Goal Acceptance and Commitment Feedback


Expectancy Theory In Review Key Terms Thinking Critically About the Case of Kate O’Donnell Exercise 5.1 Exercise 5.2 Exercise 5.3 Case Study 5.1 Self-Assessment 5.1


Chapter 6. Motivation: Practices and Applications Intrinsic Motivation OB in the Real World Types of Extrinsic Rewards


Seniority-Based Pay Job Content–Based Pay Skill-Based Pay Performance-Based Pay


Motivation Through Job Design Psychological Empowerment Nontraditional Work Schedules Examining the Evidence In Review Key Terms Thinking Critically About the Case of Katie O’Donnell Exercise 6.1 Exercise 6.2 Exercise 6.3 Case Study 6.1


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Self-Assessment 6.1 Part 3. Teams and Teamwork


Chapter 7. Teams Teams and Teamwork in Contemporary Organizations


Teams Versus Groups Are Teams Effective?


Types of Teams OB in the Real World A Model of Team Effectiveness: Context and Composition


Team Contextual Influences Team Composition


A Model of Team Effectiveness: Processes and Outcomes Team Norms and Cohesion Synergy: Process Gains and Losses


Examining the Evidence Team Decision Making


Advantages and Disadvantages of Team Decision Making Team Decision Approaches


In Review Key Terms Thinking Critically About the Case of Brian Stevens Exercise 7.1 Exercise 7.2 Exercise 7.3 Case Study 7.1 Self-Assessment 7.1


Chapter 8. Decision Making and Ethics Decision Making and Problem Solving A Rational Model of Decision Making


Define the Problem Identify and Weigh Decision Criteria Generate Multiple Alternatives Rate Alternatives on the Basis of Decision Criteria Choose, Implement, and Evaluate the Best Alternative


Decision Making in the Real World Bounded Rationality Satisficing Decisions Intuition Heuristics Biases and Errors


Examining the Evidence Ethical Decision Making in Organizations


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OB in the Real World Ethical Decision-Making Approaches In Review Key Terms Thinking Critically About the Case of Brian Stevens Exercise 8.1 Exercise 8.2 Exercise 8.3 Case Study 8.1 Self-Assessment 8.1


Chapter 9. Creativity and Innovation Creativity and Innovation in Individuals, Teams, and Organizations OB in the Real World A Three-Component Model of Creativity


Domain-Relevant Skills and Expertise Creativity-Relevant Processes Intrinsic and Extrinsic Motivation


Support for Creativity in Organizations Creative Potential Versus Practiced Creativity Three Types of Support for Creativity


Examining the Evidence The Innovation Process


Idea Generation Problem Solving Implementation and Diffusion


Types of Innovation in Organizations In Review Key Terms Thinking Critically About the Case of Brian Stevens Exercise 9.1 Exercise 9.2 Exercise 9.3 Case Study 9.1 Self-Assessment 9.1


Chapter 10. Conflict and Negotiation Conflict in Teams and Organizations


Functional and Dysfunctional Conflict Types of Conflict The Conflict Process


Conflict Management Strategies Examining the Evidence Trust in Organizations


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Types of Trust Outcomes of Trust


Negotiation and Dispute Resolution Getting Ready to Negotiate


OB in the Real World Shaping Expectations Providing Supporting Evidence Negotiating the Deal Agreement and Implementation Third-Party Dispute Resolution Approaches


Bargaining Approaches Integrative Bargaining Strategies Other Negotiating Strategies


In Review Key Terms Thinking Critically About the Case of Brian Stevens Exercise 10.1 Exercise 10.2 Exercise 10.3 Case Study 10.1 Self-Assessment 10.1


Part 4. Leadership and Influence Processes Chapter 11. Leadership Perspectives


What Is Leadership? Formal and Informal Leadership OB in the Real World


Management Versus Leadership Basic Leadership Types Early Leadership Perspectives


Trait Leadership Perspective Behavioral Leadership Perspective Contingency Leadership Perspective Hersey and Blanchard’s Situational Leadership Model House’s Path–Goal Theory Substitutes for Leadership Model


Contemporary Leadership Perspectives Leader–Member Exchange (LMX) Theory Transformational Leadership Charismatic Leadership


Examining the Evidence Follower-Centered Leadership Perspective


Power-Distributing Leadership Perspectives


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Empowering Leadership Shared Leadership Self-Leadership


Values-Based Leadership Perspectives Authentic Leadership Spiritual Leadership Servant Leadership Ethical Leadership


Cross-Cultural Leadership Leadership and Gender In Review Key Terms Thinking Critically About the Case of Langston Burrows Exercise 11.1 Exercise 11.2 Exercise 11.3 Case Study 11.1 Self-Assessment 11.1


Chapter 12. Influence, Power, Politics Power: Definition and Overview Basic Sources of Power


Organizational Power Personal Power


Using Power: Tactics for Influencing Others Consequences of Influence Tactics Organizational Politics


Organizational Factors Examining the Evidence


Individual Factors Possible Outcomes of Political Behavior


OB in the Real World In Review Key Terms Thinking Critically About the Case of Langston Burrows Exercise 12.1 Exercise 12.2 Exercise 12.3 Case Study 12.1 Self-Assessment 12.1


Chapter 13. Effective Communication The Role of Effective Communication in Influencing Others Types of Communication Channels


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OB in the Real World Barriers to Communication


Active Listening Examining the Evidence Communicating in Organizations Cross-Cultural Communication


Low-Context Versus High-Context Cultures Social Context Other Complicating Factors Overcoming Difficulties in Cross-Cultural Communication


In Review Key Terms Thinking Critically About the Case of Langston Burrows Exercise 13.1 Exercise 13.2 Exercise 13.3 Case Study 13.1 Self-Assessment 13.1


Part 5. Organizational Context Chapter 14. Organizational Culture


Characteristics of Organizational Culture Components of Culture


OB in the Real World The Competing Values Framework Dominant Culture, Subculture, Counterculture Strong and Weak Cultures


Artifacts of Organizational Culture Functions of Organizational Culture


External Adaptation Internal Integration Potential Dysfunctions of Culture


Types of Organizational Cultures Positive Organizational Culture Communal Culture Fragmented Culture Mercenary Culture Networked Cultures Ethical Culture Spiritual Culture


Examining the Evidence Shaping Organizational Culture


Influence of Founders and Top Management


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Selection Practices Socialization Methods Feldman’s Model of Organizational Socialization


In Review Key Terms Thinking Critically About the Case of Yolande Turner and Pioneering Health Exercise 14.1 Exercise 14.2 Exercise 14.3 Case Study 14.1 Self-Assessment 14.1


Chapter 15. Organizational Strategy Organizational Strategy OB in the Real World


Strategic Planning Process Levels of Strategy Competitive Advantage and Strategy Types Types of Strategies


Organizational Learning as a Strategic Process Acquiring Knowledge Distributing Knowledge Retaining Knowledge


Globalization Opportunities and Challenges


Adapting Organizational Practices Across Cultures Hofstede’s Dimensions Global Integration Versus Local Responsiveness Leadership Across Different Cultures


International Assignments and Career Development Culture Shock and Cultural Adaptation Stages of Cultural Adaptation Expatriate Failure Benefits and Costs of International Assignments


Examining the Evidence In Review Key Terms Thinking Critically About the Case of Yolande Turner and Pioneering Health Exercise 15.1 Exercise 15.2 Exercise 15.3


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Case Study 15.1 Self-Assessment 15.1


Chapter 16. Organizational Change and Development The Change Process


The DADA Syndrome OB in the Real World


Lewin’s Basic Change Model Lewin’s Force Field Analysis


Forces for Change External Forces for Change Internal Forces for Change


Resistance to Change Individual Sources for Resistance to Change Organizational Sources of Resistance to Change


Examining the Evidence Reducing Resistance to Change


Organizational Development Types of OD Change Interventions


Structural Interventions Task-Technology Interventions Sociotechnical Systems Redesign Quality of Worklife Interventions People-Focused Interventions


In Review Key Terms Thinking Critically About the Case of Yolande Turner and Pioneering Health Exercise 16.1 Exercise 16.2 Exercise 16.3 Case Study 16.1 Self-Assessment 16.1


Chapter 17. Organizational Structure, Design, and Technology Organizational Structure OB in the Real World Basic Organizing Concepts


Specialization and Division of Labor Departmentalization Chain of Command Span of Control Centralization and Decentralization


Examining the Evidence


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Mechanistic and Organic Models Formalization and Bureaucracy


Types of Organizational Structures Organizational Design Integrating Technology


Technology and Organizational Design Designing Technology


In Review Key Terms Thinking Critically About the Case of Yolande Turner and Pioneering Health Exercise 17.1 Exercise 17.2 Exercise 17.3 Case Study 17.1 Self-Assessment 17.1


Glossary Endnotes Self-Tests Name Index Subject Index


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Preface


Nikos Kazantzakis once wrote:


Ideal teachers are those who use themselves as bridges over which they invite their students to cross; then having facilitated their crossing, joyfully collapse, encouraging them to create bridges of their own.


Our goal as an author team was to write an organizational behavior (OB) textbook that really engaged students—not one that involved memorizing its content for the sole purpose of passing exams and then quickly forgetting whatever they had learned. We wanted to write a textbook that students could use well after the semester was over to help them actively learn and think critically in order to understand how people behave as they pursue their career goals. In other words, we wanted to help students “build bridges” to their goals and dreams. We hope we have achieved our goal in Organizational Behavior: A Critical- Thinking Approach for students in organizational behavior classes across the world.


In our 21st-century business world, organizational behavior has taken on a new significance. In an environment in which competition is fiercer than ever, it is people who act as differentiators in the workplace. In every aspect of business, people are the cornerstone of success. This is why it is so important to understand human behavior.


The following quote from Curt Coffman and Gabriela Gonzalez-Molina in Follow This Path: How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential reinforces the importance of understanding human behavior in organizations:


The success of your organization doesn’t depend on your understanding of economics, or organizational development, or marketing. It depends, quite simply, on your understanding of human psychology: how each individual employee connects with your company and how each individual employee connects with your customers.


One of the earliest studies of organizational behavior was carried out at AT&T’s Western Electric Hawthorne plant by Harvard’s Elton Mayo in 1927. The principle findings of this study showed that when workers are given the opportunity to contribute their thinking and learning to workplace issues, their job performance improves. This finding is still relevant today. Studies in organizational behavior add to our understanding of the individuals working within all types of businesses, from corporate to entrepreneurial. Organizational Behavior: A Critical-Thinking Approach attempts to capture the body of knowledge that


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encompasses the organizational behavioral research into a book that is fun to read, captures the reader’s attention, and imparts the organizational behavioral knowledge in a way that promotes critical thinking.


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Our Vision


Organizational Behavior: A Critical-Thinking Approach is a textbook for college-level undergraduate students seeking insight into individual behavior, group behavior, organizational structure, and organizational processes through the lens of critical thinking.


Organizational behavior courses are defined by the following trends: larger course sizes, the need for continually changing content to stay relevant, and instructors working to make vast online resources meaningful to the student experience. The cumulative effect of these trends on instructors is a much more demanding environment for teaching and learning. In a quickly changing business environment, many books need a complete rewrite to be fully up-to-date. Even better, though, this is a new book—written from today’s perspective, with an eye to the near future. Our goal in writing this book is to bring to the classroom a fresh view of human behavior in organizations.


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What Makes Our Book Unique


Critical-thinking approach. Students learn to analyze behavior patterns and assess consequences to predictive paths. Managers make decisions that have delayed consequences on situations, with extraordinary complexity, yet predictable patterns of behavior. A student’s ability to make decisions that result in expected and desirable consequences should be the sole objective of all organizational behavior textbooks. Continuing case narratives. Students are associative thinkers and continuously seek multiple data points to connect into a constellation of meaning. People retain knowledge through meaningful narratives, which means that stories that illustrate richly textured situations are better for learning than listing brands and public figures in the chapters. Practical applications, self-assessments, experiential exercises, and additional pedagogical features make OB come to life and encourage students to engage with OB concepts in meaningful ways.


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A Critical-Thinking Approach


We believe that in today’s business world, organizational behavior is more important than ever. Companies are looking for employees and managers who have strong organizational behavior skills. Critical thinking, problem solving, and creativity are valuable and essential commodities. Critical thinking is an essential skill; managers use critical thinking to understand, explain, predict, and influence behavior in the workplace.


Our text provides a comprehensive overview of OB theories and processes with a strong emphasis on critical-thinking applications in order to equip students with the information and skills they need to thrive in organizations today.


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Why Critical Thinking Matters in OB


A critical thinker uses his or her intelligence, knowledge, and skills to question and carefully explore situations and to arrive at thoughtful conclusions based on evidence and reason. Someone thinking critically is able to get past biases and view situations from different perspectives to ultimately improve his or her understanding of the world.


Business leaders use critical thinking when making decisions, solving problems, gathering information, and asking questions. Time and again, research has shown the effectiveness of critical thinking in the workplace. In an article published in the journal Current Directions in Psychological Science, the authors report that cognitive ability tests, including critical- thinking tests “are among the strongest and most consistent predictors of performance across academic and work settings.”1


In Organizational Behavior: A Critical-Thinking Approach, we use the components and core skills of critical thinking to teach the many facets of organizational behavior to students. Adding critical thinking to these behaviors further enhances students’ abilities to strategically think as well as analyze and solve problems. By seeking first to understand the dynamics of human behavior, then sharing the knowledge learned, they will be able to build more successful relationships within their personal and professional lives.


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How Our Book Incorporates Critical Thinking


A lot of OB books claim to help students to develop their critical-thinking skills. What makes our book different? Our book incorporates critical thinking on every page. Instead of passively reading through each chapter, the student is asked to pause, reflect, and engage more critically with the content.


Chapter 1 explains the central role critical thinking plays in OB and introduces a five-step critical-thinking framework that students can apply to challenging scenarios, problems, decisions, and other issues. Thinking Critically questions tied to Bloom’s Taxonomy appear throughout each chapter. Bracketed notations identify which domain(s) of Bloom’s Taxonomy the question falls into: understand, apply, analyze, evaluate, and create. These questions don’t necessarily have a right or wrong answer but rather are designed to challenge students to think critically and achieve higher levels of learning. Examining the Evidence boxes highlight a recent seminal OB study from high- quality OB journals and discusses its practical applications in the business world. Critical-thinking questions at the end of each box allow students to see how research in academe applies to real-life settings. OB in the Real World boxes feature real-world anecdotes, quotes, and examples from seasoned business professionals who share their knowledge and experience with students by describing how they used OB to positively influence outcomes and achieve organizational success. Critical-thinking questions help students see how OB concepts impact real people and organizations.


These critical-thinking elements are perfect for assignments or class discussions and lively debate.


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Continuing Case Narratives


In order to support our balanced approach to research and practice, and our pedagogical commitment to critical thinking, Organizational Behavior: A Critical-Thinking Approach takes a new approach to the style of OB textbooks. We include all the concepts and key terms that are expected, but we do so in a context that aids instructors in showing how and why they are applied in real world situations, and in a style that ignites the imagination and sparks discussion.


Rather than a series of unrelated organizational snapshots that offer only a superficial understanding of OB content, we create rich, continuing case study narratives that illustrate the exciting and challenging complexities of the real world. Each of the main OB subdivisions is presented through business case narratives that span multiple chapters. These continuing case narratives serve two key purposes:


1. Provide fully imagined characters and relationships that reflect challenges and opportunities that managers encounter


2. Provide sufficiently rich contexts to practice critical-thinking skills in ways that mimic actual workplace dynamics. How do we ensure that these case narratives are consistent with top-tier research and the challenges that businesses are addressing in today’s economy?


For Parts 2–5 of the book, we develop a case representing an industry and featuring several managers in an organization. These continuing cases are inspired by real people and real events but fictionalized for the learning process. Chapters include a Back to the Case recap that summarizes the events of the previous chapter’s case narrative, making it easy for instructors to assign chapters out of order.


Following is a summary of each continuing case narrative in the text:


Chapters 2–4. The Case of Laura Pierce: Differences at the West Texas Regional Theatre


The narrative focuses on Laura Pierce, a newly employed marketing and development director at the financially struggling West Texas Regional Theatre (WTRT), and the challenges she faces in trying to overcome individual differences in order to help save the theatre. In Chapter 2, Laura meets her new colleagues and gets to know more about their different backgrounds and personalities. In Chapter 3, Laura introduces her ideas to drive business to WTRT but needs to navigate the attitude and behavior of the staff. In Chapter 4, Laura deals with the consequences of differing perceptions as she meets with the WTRT board members to discuss the theatre’s financial decline.


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Chapters 5–6. The Case of Katie O’Donnell: Motivating Staff at the Waterfront Grill


Katie O’Donnell is an MBA student who has been a server at the restaurant for the past two years and just accepted the job of assistant manager at the Waterfront Grill in upstate New York. She sees her promotion as an opportunity to identify and solve a number of problems she has experienced at the restaurant over the past two years. In Chapter 5, Katie focuses on addressing high turnover by suggesting different strategies to resolve problems and motivate staff at the Waterfront Grill. In Chapter 6, Katie starts to put some of these motivational concepts into practice with mixed results.


Chapters 7–10. The Case of Brian Stevens: Trouble at the Tractor Assembly Plant


HR Manager Brian Stevens has been working in a tractor-engine manufacturing plant in the Midwest. He recently received a promotion to plant manager at the company’s tractor assembly plant and reports directly to the president of the company, Hans Wagner. Over the course of the narrative, Brian faces challenges across different teams and departments and is forced to make some tough decisions. In Chapter 7, Brian discovers one of the main problems in the tractor assembly plant: the team in the purchasing department is underperforming and he must work with the team to resolve the issue. In Chapter 8, Brian faces an ethical dilemma when his boss, Hans Wagner, tries to convince Brian to accept his decision to make some unethical cost-cutting initiatives. In Chapter 9, Brian faces the challenge of creating innovative new machinery that will increase productivity. In Chapter 10, Brian must deal with some conflict when new competitors threaten the plant’s new product and use some negotiation strategies in order to resolve the conflict.


Chapters 11–13. The Case of Langston Burrows: Leadership Challenges


Langston Burrows is a recent college graduate with a bachelor’s degree in business administration who has been offered a place in the leadership development program (LDP) at a mid-sized regional bank. Langston sets out to determine his own leadership style. In Chapter 11, Langston begins a three-month rotational leadership position and gets to know the bank staff and experiment with different leadership styles. In Chapter 12, Langston learns about how different people wield power and influence and endures the unfair political behavior of a more senior colleague. In Chapter 13, Langston must overcome some communication barriers in order to find a new role within the bank.


Chapters 14–17. The Case of Yolande Turner: Pioneering


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Health Goes International


Pioneering Health is a small organization based outside Chicago and consisting of 300 people. Headed by founder and CEO Yolande Turner, a former pharmaceutical-product line manager, the company sells disease management strategies to other health care providers, associations, and corporations that offer health insurance. This OB Story follows Yolande as she takes the business international in an effort to break into new markets. Chapter 14 describes Pioneering Health and its organizational culture. In Chapter 15, Yolande and her senior team work out strategies to expand the business internationally, choosing Germany as a location. In Chapter 16, Yolande must implement some organizational changes and developments to improve the working relationships among staff members and overcome resistance to change. In Chapter 17, Yolande introduces a new organizational structure to meet the needs of the rapidly expanding Frankfurt office.


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End-of-Chapter Features


In each chapter, we include traditional chapter review materials to help students check their comprehension and prepare for quizzes and exams.


In Review, organized by learning objective, summarizes key chapter information Thinking Critically About the Case challenges students to apply the five-step critical-thinking framework to the fictionalized chapter case. Short exercises and experiential exercises are designed to help students build valuable experience and increase their skills through decision-oriented and hands-on exercises. Notes on the instructor resources site include tips on how to best use the exercises in class as well as suggestions for adapting these experiential exercises to use in online or large classes. Self-assessments. The assessments allow students to apply chapter content to their own lives and better understand their own behaviors, skills, and strengths. Case studies profile real-world companies and people and illustrate how OB concepts function in the real world, providing students with engaging case examples and opportunities to apply OB concepts to the case studies. Self-Tests allow students to quickly check their knowledge of key chapter ideas.


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Content and Organization


Each chapter is introduced by an OB model that provides students with a big picture overview of how all the chapters and parts fit together.


Chapter 1, “Why Organizational Behavior Matters,” explains how and why OB has become significant in today’s organizations and describes the value of critical thinking in making thoughtful, effective decisions.


Chapter 2, “Diversity and Individual Differences,” explores the types of diversity and the importance of accepting and respecting individual personalities in order to create a harmonious workforce.


Chapter 3, “Emotions, Attitudes, and Stress,” examines how emotions influence our behavior and the behavior of those around us in the workplace; common workplace attitudes and the relationship between attitudes and behaviors; and the different ways in which stress can affect behavior in the workplace.


Chapter 4, “Perception and Learning,” describes the ways in which we interpret our environment; the factors that can influence and distort perception; and the different learning processes that shape our perceptions.


Chapter 5, “Motivation: Concepts and Theoretical Perspectives,” introduces the theories of motivation and how they influence behavior in the workforce.


Chapter 6, “Motivation: Practices and Applications,” outlines the practical ways and strategies used by organizations to encourage motivation and empower employees.


Chapter 7, “Teams,” emphasizes the critical role of teams and teamwork in today’s organizations; types of teams; and the components that make up an effective team.


Chapter 8, “Decision Making and Ethics,” addresses the main types of decisions made in organizations; the factors that influence how these decisions are made; and the various approaches to ethical decision-making.


Chapter 9, “Creativity and Innovation,” highlights the types of creativity and innovation processes; their importance to organizations; and how they affect organizational behavior.


Chapter 10, “Conflict and Negotiation,” describes the impact of conflict on organizational behavior and the ways in which negotiation and bargaining can help resolve conflict.


Chapter 11, “Leadership Perspectives,” explains the different types of leaders through theories and perspectives and discusses cultural and gender issues in leadership.


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Chapter 12, “Influence, Power, Politics,” discusses power and politics in the context of leadership, and describes the tactics and outcomes of different influence tactics.


Chapter 13, “Effective Communication,” provides an overview of the basic model of communication; the types of communication channels; and key barriers to effective communication.


Chapter 14, “Organizational Culture,” explores the facets of organizational culture and how culture is shaped and molded in organizations.


Chapter 15, “Organizational Strategy,” describes the importance of effective strategies in order to achieve organizational goals and explores strategies in the context of globalization and across cultures.


Chapter 16, “Organizational Change and Development,” explains the change process; the reasons behind resistance to change; and how organizational development is used to cope with internal and external changes.


Chapter 17, “Organizational Structure, Design, and Technology,” focuses on the impact of organizational structure on behavior in organizations; how organizational design is connected to organizational behavior; and how technology is integrated into organizational structure and design.


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Ancillaries


Personalized Learning Tools and Easy-to-Use Teaching Resources


Designed to enhance each student’s learning experience, SAGE edge is a robust online environment featuring carefully crafted tools and resources that encourage review, practice, and critical thinking to give students the edge they need to master course content.


SAGE edge for Instructors supports teaching with quality content, featuring:


Course management system integration that makes it easy for student test results to seamlessly flow into your gradebooks so you can track your students’ progress Test banks built on Bloom’s Taxonomy to provide a diverse range of test items, which allow you to save time and offer a pedagogically robust way to measure your students’ understanding of the material Sample course syllabi with suggested models for structuring your course Editable, chapter-specific PowerPoint slides that offer flexibility when creating multimedia lectures EXCLUSIVE access to full-text SAGE journal articles to expose students to important research and scholarship tied to chapter concepts Video and multimedia content that enhances student engagement and appeal to different learning styles Lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions Sample answers to in-text questions that provide an essential reference Additional critical-thinking challenges, including suggested writing prompts and assignments Lively and stimulating experiential exercises that can be used in class to reinforce active learning Teaching notes for the cases to guide analysis Ethical dilemmas for each chapter require students to respond to real-world scenarios and decide what they would do in those situations Suggested film clips showing OB in the movies that include analysis and critical- thinking questions Web resources that provide further research and insights.


SAGE edge for Students helps students accomplish their coursework goals in an easy-to- use, rich learning environment that offers:


Mobile-friendly flashcards to strengthen understanding of key concepts Mobile-friendly practice quizzes to encourage self-guided assessment and practice


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Carefully selected video and multimedia content that enhance exploration of key topics EXCLUSIVE access to full-text SAGE journal articles and other readings, which support and expand on chapter concepts Web resources that provide further research and insights Learning objectives with summaries that reinforce the most important material Online action plans that allow you to track your progress and enhance your learning experience


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ENDNOTE


1. Kuncel, Nathan R., and Sarah A. Hezlett. “Fact and Fiction in Cognitive Ability Testing for Admissions and Hiring Decisions.” Current Directions in Psychological Science 19, no. 6 (December 2010): 339−345.


In the electronic edition of the book you have purchased, there are several icons that reference links (videos, journal articles) to additional content. Though the electronic edition links are not live, all content referenced may be accessed at edge.sagepub.com/neckob . This URL is referenced at several points throughout your electronic edition.


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Acknowledgments


The authors thank all those people who have supported our efforts in writing this book. There are a plethora of people who contributed to making this text a reality. First, we thank all of the students who over the years have encouraged us to leave our teaching comfort zone to explore new and innovative ways of teaching. It was through these experiences that we obtained the courage to attempt to write such a book as Organizational Behavior: A Critical-Thinking Approach. We also thank our respective deans Amy Hillman at Arizona State (W. P. Carey School of Business) and Nancy McIntyre at West Virginia University’s College of Business & Economics for their support for this project. We thank our department heads (Trevis Certo, Arizona State, and Abhishek Srivastava, West Virginia University) for their encouragement as well. Chris Neck thanks Duane Roen (Dean of the College of Letters and Sciences at Arizona State University) for his steadfast support and encouragement to excel in the classroom.


For their thoughtful and helpful comments and ideas on our manuscript, we sincerely thank the following reviewers. Our book is a better product because of their insightful suggestions.


Tracy H. Porter, Cleveland State University Samira B. Hussein, Johnson County Community College Lisa M. Nieman, Indiana Wesleyan University Tommy Nichols, Texas Wesleyan University Steven D. Charlier, Georgia Southern University Daniel S. Marrone, Farmingdale State College Linda Hefferin, Columbia College of Missouri Robert D. Gulbro, Florida Institute of Technology Deborah S. Butler, Georgia State University Christine R. Day, Eastern Michigan University Janice S. Gates, Western Illinois University Nathan Himelstein, Essex County College Harriet L. Rojas, Indiana Wesleyan University Andrea E. Smith-Hunter, Siena College Maria D. Vitale, Brandman University, Chaffey College, and UCLA Extension Audrey M. Parajon, Wilmington University Frederick R. Brodzinski, The City College of New York Michael J. Alleruzzo, Saint Joseph’s University Jacqueline Mayfield, Texas A&M International University Milton Mayfield, Texas A&M International University Bob Waris, University of Missouri-Kansas City


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Ann Snell, Tulane University Mike Shaner, Saint Louis University Susan Knapp, Kaplan University Jason Jackson, Kaplan University Palaniappan Thiagarajan, Jackson State University Maria Minor, Kaplan University David J. Biemer, Texas State University Marla Lowenthal, University of San Francisco Avan Jassawalla, SUNY Geneseo Warren Matthews, LeTourneau University Eric B. Dent, Fayetteville State University


It takes a team to write a textbook, and we thank those behind-the-scenes individuals who assisted in the research, development, and/or editing of various parts of this book. Specifically, we thank Elizabeth Parsons, Marisa Keegan, Amanda Rogers, Rachel Wilkerson, Nishant Mahajan, Varun Parmar, Kyle Helmle, Erich Weber, and Prakrut Desai.


In addition, we thank the fine folks at SAGE for bringing this book to fruition. Our dream of creating an innovative OB textbook and ancillary package has become a reality because of our amazing, energetic, and encouraging acquisitions editor, Maggie Stanley. She has been a champion for this book and our ideas (and there were many!) every step of the way. We can’t thank her enough for her dedication and support. Elisa Adams, our talented developmental editor, pushed us to explore new ideas and our associate editor, Abbie Rickard, kept us on track to write the best book possible. David Felts, our production editor, made sure that everything that needed to happen did indeed happen and kept all of us on track. We appreciate all of his hard work, creativity, and attention to detail. We are also grateful to Ashlee Blunk and Mark Achenbach from SAGE, who planted the seeds for this book many years ago.


We are grateful to Harriet Rojas (Indiana Wesleyan University), Milton R. Mayfield (Texas A&M International University), and Jacqueline R. Mayfield (Texas A&M International University) for contributing valuable, hands-on experiential exercises.


Designer Gail Buschman came up with an elegant and contemporary look for this book that visually brings to life our ideas more than we could have ever imagined. Nicole Mangona took care of a myriad of tasks during the development of the manuscript with an energy and enthusiasm that was inspiring. Liz Thornton, our marketing manager, did a great job coordinating the promotion of our book, from organizing focus groups to overseeing all of the professor outreach efforts. And we thank our families for “living without us” as we worked diligently on completing this textbook.


Christopher P. Neck


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Jeffery D. Houghton


Emma L. Murray


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About the Authors


Christopher P. Neck, PhD Dr. Christopher P. Neck is currently an associate professor of management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his PhD in management from Arizona State University and his MBA from Louisiana State University. Dr. Neck is author of the books Beyond Self- Leadership: Empowering Yourself and Others to Personal Excellence (forthcoming, SAGE); Fit To Lead: The Proven Eight-Week Solution for Shaping Up Your Body, Your Mind, and Your Career (St. Martin’s 2004; Carpenter’s Sons Publishing 2012); Mastering Self-Leadership: Empowering Yourself for Personal Excellence, sixth edition (Pearson 2013); The Wisdom of Solomon at Work (Berrett-Koehler 2001); For Team Members Only: Making Your Workplace Team Productive and Hassle-Free (Amacom Books 1997); and Medicine for the Mind: Healing Words to Help You Soar, fourth edition (Wiley 2012). Dr. Neck is also the coauthor of the principles of management textbook, Management: A Balanced Approach to the 21st Century (Wiley 2013); and the upcoming introduction to entrepreneurship textbook, Entrepreneurship (SAGE forthcoming). Dr. Neck’s research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has more than 100 publications in the form of books, chapters, and articles in various journals. Some of the outlets in which his work has appeared include Organizational Behavior and Human Decision Processes, Journal of Organizational Behavior, Academy of Management Executive, Journal of Applied Behavioral Science, Journal of Managerial Psychology, Executive Excellence, Human Relations, Human Resource Development Quarterly, Journal of Leadership Studies, Educational Leadership, and Commercial Law Journal. Because of Dr. Neck’s expertise in management, he has been cited in numerous national publications, including the Washington Post, the Wall Street Journal, the Los Angeles Times, the Houston Chronicle, and the Chicago Tribune. Additionally, each semester Dr. Neck teaches an introductory management course to a single class of anywhere from 500 to 1,000 students. Dr. Neck was the recipient of the 2007 Business Week Favorite Professor Award. He is featured on www.businessweek.com as one of the approximately 20 professors from across the world receiving this award. Dr. Neck currently teaches a mega-section of management principles to approximately 500 students at Arizona State University. He recently received the Order of Omega Outstanding Teaching Award for 2012. This award is awarded to one professor at Arizona State by the Alpha Lambda chapter of this leadership


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http://www.businessweek.com

fraternity. His class sizes at Virginia Tech filled rooms with up to 1,000 students. He received numerous teaching awards during his tenure at Virginia Tech, including the 2002 Wine Award for Teaching Excellence. Also, Dr. Neck was the 10-time winner (1996, 1998, 2000, 2002, 2004, 2005, 2006, 2007, 2008, and 2009) of the Students’ Choice Teacher of The Year Award (voted by the students for the best teacher of the year within the entire university). Some of the organizations that have participated in Dr. Neck’s management development training include GE/Toshiba, Busch Gardens, Clark Construction, the US Army, Crestar, American Family Insurance, Sales and Marketing Executives International, American Airlines, American Electric Power, W. L. Gore & Associates, Dillard’s Department Stores, and Prudential Life Insurance. Dr. Neck is also an avid runner. He has completed 12 marathons, including the Boston Marathon, New York City Marathon, and the San Diego Marathon. In fact, his personal record for a single long distance run is a 40-mile run.


Jeffery D. Houghton, PhD Dr. Jeffery D. Houghton completed his PhD in management at Virginia Polytechnic Institute and State University (Virginia Tech) and is currently an associate professor of management at West Virginia University (WVU). Dr. Houghton has taught college-level business courses at Virginia Tech, Abilene Christian University (Texas), Lipscomb University (Tennessee), The International University (Vienna, Austria), and for the US Justice Department-Federal Bureau of Prisons. Prior to pursuing a full-time career in academics, he worked in the banking industry as a loan officer and branch manager. A member of the Honor Society of Phi Kappa Phi, Dr. Houghton’s research specialties include human behavior, motivation, personality, leadership, and self- leadership. He has published more than 40 peer-reviewed journal articles and book chapters, and his work has been cited more than 1,600 times in academic journals. He currently teaches undergraduate-, master’s-, and doctoral-level courses in management, organizational behavior, and leadership. Dr. Houghton was named the 2013 Beta Gamma Sigma Professor of the Year for the WVU College of Business and Economics, awarded annually to one faculty member within the college as selected by a vote of the student members of Beta Gamma Sigma; and he received the 2008 Outstanding Teaching Award for the WVU College of Business and Economics, awarded annually to one faculty member for outstanding teaching. In addition to his research and teaching activities, Dr. Houghton has consulted and conducted training seminars for companies including the Federal Bureau of Investigations, Pfizer Pharmaceuticals, and the Bruce Hardwood Floors Company. In his spare time, Dr. Houghton enjoys traveling, classic mystery novels, racquetball, and snow skiing. Finally, Dr. Houghton has trained for and completed two marathons, the Marine Corps Marathon in Washington, DC, and the Dallas White Rock Marathon in Dallas, Texas.


Emma L. Murray, BA, Hdip, DBS IT


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Emma Murray completed a bachelor of arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland. This was followed by a Higher Diploma (Hdip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, Emma spent nearly a decade in investment banking before becoming a full-time writer and author. As a writer, she has worked on numerous texts, including business and economics, self-help, and psychology. Within the field of higher education, she has assisted in creating and writing business course modules for students in the United States and the United Kingdom. She worked with Dr. Christopher P. Neck and Dr. Jeffery D. Houghton on Management: A Balanced Approach to the 21st Century (Wiley 2013); and is the coauthor of Management: A Balanced Approach to the 21st Century, second edition (Wiley 2016). She is the author of The Unauthorized Guide to Doing Business the Alan Sugar Way (Wiley-Capstone, 2010) and coauthor of How to Succeed as a Freelancer in Publishing (How To Books, 2010). She lives in London.


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Part 1 Introduction


Chapter 1 Why Organizational Behavior Matters


© iStockphoto.com/Rawpixel Ltd


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1 Why Organizational Behavior Matters


© iStockphoto.com/Rawpixel Ltd


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Learning Objectives By the end of this chapter, you will be able to:


1.1 Explain the basic concept of organizational behavior (OB) and its value in organizations 1.2 Describe the key role of managing human capital in creating a sustainable competitive advantage for organizations 1.3 Identify the major behavioral science disciplines that contribute to OB 1.4 Demonstrate the value of critical thinking in the context of OB 1.5 Identify the major challenges and opportunities in the field of OB 1.6 Describe the importance of ethical behavior in global organizations 1.7 Differentiate the three basic levels of analysis at which OB may be examined 1.8 Outline the benefits of positive OB and high-involvement management


The success of your organization doesn’t depend on your understanding of economics, or organizational development, or marketing. It depends, quite simply, on your understanding of human psychology: how each individual employee connects with your company and how each individual employee connects with your customers.


——Curt Coffman and Gabriela Gonzalez-Molina, authors of Follow This Path: How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential


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What Is Organizational Behavior and Why Is It Important?


1.1 Explain the basic concept of organizational behavior (OB) and its value in organizations


Today’s continually changing economic world needs managers who can understand, anticipate, and direct people in a fast-paced competitive market. In the past, organizations focused on numbers and how to achieve those numbers without paying too much attention to motivating and understanding their staff. However, fast-paced organizations need the right people with the right skills to achieve success. This is why organizational behavior has taken on a new level of importance; people with organizational behavior skills are now regarded as a valuable and essential commodity. In an environment in which competition is fiercer than ever, people will differentiate your business from anyone else’s. No matter what area of business you work in, people are the cornerstone of success.


We define organizational behavior (OB) as a field of study focused on understanding, explaining, and improving attitudes of individuals and groups in organizations.1 An organization is a structured arrangement of people working together to accomplish specific goals. In short, OB focuses on figuring out how and why individual employees and groups of employees behave the way they do within an organizational setting. Researchers carry out studies in OB, and managers or consultants establish whether this research can be applied in a real-world organization.


How will studying organizational behavior benefit you in the workplace? Understanding the ways people act and interact within organizations provides three key advantages:


1. You can explain behavior. You can explain why your boss, coworkers, or subordinates are doing what they are doing.


2. You can predict behavior. You can anticipate what your boss, coworkers, or subordinates will do in certain circumstances and situations.


3. You can influence behavior. You can shape the actions of your subordinates, as well as your boss and coworkers in order to help them accomplish their goals and achieve organizational objectives.


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Studying organizational behavior can help you to understand how and why individuals and groups interact.


Ciaran Griffin/Photodisc/Thinkstock


Although explaining and predicting behavior are undoubtedly useful skills, influencing behavior is probably of the greatest interest to a practicing manager. Once you are equipped with knowledge about your employees’ work behaviors, you can use it to optimize performance by providing effective direction and guidance. This explains why managing organizational behavior (i.e. focusing on the behavior and actions of employees and how they apply their knowledge and skills to achieve organizational objectives) is so important in today’s organizations.


Let’s remind ourselves what a manager actually does in the workplace. Typically, managers carry out four main functions: planning, organizing, leading, and controlling.2 (See Figure 1.1.)


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In planning, a manager evaluates an organization’s current position and where it wants to be in the future, and sets goals, designs strategies, and identifies actions and resources needed to achieve success. Organizing means arranging resources such as people and functions to implement the strategy made during the planning stage. Managers ensure goals are achieved by leading teams and individuals effectively, which means motivating and communicating with people to achieve goals. The controlling function allows managers to monitor employee performance, ensure milestones are being reached, and take corrective or preventative action where necessary.


Managers need to be equipped with specific skills to carry out their roles effectively.3 First, they must have technical skills. A technical skill is an aptitude for performing and applying specialized tasks.4 Today’s managers need to be proficient in using the latest technologies, including databases, spreadsheets, email, and social networking tools.


Figure 1.1 The Four Functions of Managers


SOURCE: http://2012books.lardbucket.org/books/management-principles-v1.1/s19- the-essentials-of-control.html.


Although technical skills are important, they can be learned on the job; to be really


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effective, managers need to possess human skills or the ability to relate to other people.5


People with effective human skills take the feelings of others into account and are adept at dealing with conflict. A key facet of human skills is emotional intelligence (EI), which is an awareness of how your actions and emotions affect those around you and the ability to understand and empathize with the feelings of others.6


What Do We Teach in OB?


Managers need to be technically proficient and know how to get along with people, but what about dealing with the complexities of the organization itself? Managers also need conceptual skills in order to see the organization as a whole, visualize how it fits into its overall environment, and understand how each part relates to the others.7 Conceptual skills help managers solve problems, identify opportunities and challenges, and think creatively when making decisions.


Managers who embrace organizational behavior principles understand that the success of an organization lies with its people, and without people, there would be no companies, businesses, or industries. You may have a business that produces the highest-quality, most competitively priced product in the market or that prides itself on excellent customer service. However, if you don’t have the right people in place to manufacture, market, and sell your product and take care of your customers, the business will suffer. Similarly, if some of your coworkers lose motivation and provide lower levels of customer service, the company will lose business, and perhaps even its reputation. Either of these problems can bring about a decrease in profits, reduced employee wages and bonuses, staff layoffs, and in extreme cases, bankruptcy.


How do managers achieve the best outcomes for their organizations? A strategic OB approach is based on the idea that people are the key to productivity, competitive edge, and financial success. This means that managers must place a high value on human capital, which is the sum of people’s skills, knowledge, experience, and general attributes.8 Let’s take a closer look at where human capital fits into organizations, and how it is managed.


Master the content.


edge.sagepub.com/neckob


Technical skill: The aptitude to perform and apply specialized tasks


Organizational behavior: A field of study focused on understanding, explaining, and improving attitudes of individuals and groups in organizations


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http://edge.sagepub.com/neckob

Organization: A structured arrangement of people working together to accomplish specific goals


Human skills: The ability to relate to other people


Emotional intelligence: The ability to understand emotions in oneself and others in order to effectively manage one’s own behaviors and relationships with others


Conceptual skill: The capacity to see the organization as a whole and understand how each part relates to each other and how it fits into its overall environment


Strategic OB approach: The idea that people are the key to productivity, competitive edge, and financial success


Human capital: People’s skills, knowledge, experience, and general attributes


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Thinking Critically


1. OB helps managers explain, predict, and influence behavior in the workplace. Identify the types of behavior you are most interested in explaining, understanding, and predicting in the workplace.


2. Of the four main functions managers fulfill (planning, organizing, leading, and controlling), which do you think is most likely to be enhanced by an understanding of organizational behavior? Why?


3. Managers need technical, human, and conceptual skills in order to succeed. Which of these skills are least likely to be learned on the job? Explain your position.


4. Compare the book’s argument that the success of an organization lies with its people with the argument that every employee is replaceable and expendable. Which argument do you consider more compelling? Why?


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Managing Human Capital


1.2 Describe the key role of managing human capital in creating a sustainable competitive advantage for organizations


Organizations have two kinds of resources: tangible and intangible. Physical assets such as equipment, property, and inventory are examples of tangible resources. Intangible resources include an organization’s reputation and culture, its relationships with customers, and the trust between managers and coworkers. Although it is difficult to measure intangible resources because of their subtle nature, they remain crucial for organizations competing in a global economy.


Human Capital and Change


Human capital falls into the category of critical intangible resources. Today’s managers focus on enriching their human capital by nurturing and enhancing their employees’ knowledge and skills. The possibilities of building on human capital are endless— empowered, satisfied, knowledgeable employees can achieve so much for the organization and its customers. Human capital is essential for gaining competitive advantage, the edge that gives organizations a more beneficial position than their competitors and allows them to generate more profits and retain more customers.9 (See Figure 1.2.) Three main aspects of human capital enhance true competitive advantage: value, rareness, and inimitability.10


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Value


Employees can add value in many different ways, but there is a difference between merely fulfilling the requirements of your job and working with an eye on company strategy. Human capital value accumulates when employees work toward the strategic goals of an organization to achieve competitive advantage. Although it is essential that employees have the skills and the abilities to execute a company strategy, they must also have a genuine willingness to contribute to the performance and success of an organization. Therefore, it is critical that managers make every effort to continuously nurture their high-performing employees, because regardless of labor market conditions, outstanding employees are always in short supply.


Figure 1.2 How Human Capital Enhances Competitive Advantage


Managing Human Capital


Competitive advantage: The edge that gives organizations a more beneficial position than their competitors and allows them to generate more profits and retain more customers


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Rareness


Not everyone has the right skillset to further the progress of an organization. Human capital rareness is the level of exceptional skills and talents employees possess in an industry. For example, you may be an excellent computer programmer with an outstanding eye for detail, or you could have a gift for dealing with customer complaints and creating resolutions to resolve dilemmas. These are rare skills that employees may bring with them into an organization, but they can also be learned given the right training and encouragement.


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Inimitability


Employees may be able to add real value and possess rare and important skills, but these attributes must be inimitable (i.e., unique and difficult to copy or replicate) for an organization to achieve success. Human capital inimitability is the degree to which the skills and talents of employees can be emulated by other organizations. The higher the level of inimitability, the more competitive an organization will be. For example, what’s to prevent an excellent computer programmer from going to a competitor that offers the same services and opportunities? Successful organizations ensure that their talented employees possess skills and talents that are difficult to imitate. This means employees have a degree of tacit knowledge: they have a feel or an instinct for a method or a process but can’t easily articulate it; they just know it is right. An organization’s culture or values are also difficult to imitate and often determine why employees choose to work for one company over another that offers similar produces and services. Usually, this comes down to the organization’s shared values, attitudes, and type of culture.


Take a look at how former Human Resources (HR) Director Meredith Soleau managed human capital at Ed Schmidt Auto, a car dealership in Ohio, to address high turnover within the company, in the OB in the Real World feature.


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Thinking Critically


1. Compare the relative importance of tangible and intangible resources. Can an organization succeed without adequate resourcing in both areas? Why or why not? [Apply]


2. Explain in your own words how value, rareness, and inimitability in human capital contribute to an organization’s competitive advantage. [Understand]


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Behavioral Science Disciplines that Contribute to OB


1.3 Identify the major behavioral science disciplines that contribute to OB


In the early days of management theory, studies focused on how workers could perform manual labor more efficiently (on a factory assembly line, for example), and how physical working conditions could be improved for better employee performance. There was little focus on the human element (i.e. how individual characteristics, communication, and interpersonal relationships effect organizations.). Over the past one hundred years, however, researchers have carried out a host of studies on the practice and application of OB, taking full advantage of its strong links to five main behavioral science disciplines: psychology, sociology, social psychology, political science, and anthropology (see Figure 1.3).


FIGURE 1.3 Disciplines Contributing to the Field of Organizational Behavior


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Psychology


Differences Among Social Science Disciplines


Psychology is the scientific study of the human mind that seeks to measure and explain behavioral characteristics. Early organizational psychological research and theory focused on the factors affecting work performance and efficiency, such as lethargy and boredom. More recently, psychologists have focused on the mental health and well-being of employees in relationship to their work performance and created methods to help employees deal with challenges such as job stress. Psychologists have also helped design performance appraisals, decision-making processes, recruitment techniques, and training programs.


Human capital value: The way employees work toward the strategic goals of an organization to achieve competitive advantage


Human capital rareness: The skills and talents of an organization’s people that are unique in the industry


Human capital inimitability: The degree to which the skills and talents of employees can be emulated by other organizations


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OB in the Real World


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Meredith Soleau, Former human resources director, Ed Schmidt Auto


© Meredith Soleau/Eric Schmidt


In volume and growth, Ed Schmidt Auto is one of the leading car dealerships in northwest Ohio. It has been in business since 1937 and currently has nearly 200 employees. When Meredith started working in the human resources (HR) department in 2006, her biggest concern was the high employee turnover, which had reached a rate of 66 percent annually.


Not only was high turnover costing the company a lot of money in recruiting and training, but it was affecting the experience their customers were having. “In order to keep customers happy we needed to have the best employees working for us and we needed to treat them well. We weren’t hiring the best people. That was our first mistake.”


Meredith quickly changed the company’s recruiting practices. Many car dealerships hire a high percentage of employees who don’t have a college education, but CEO Ed Schmidt started recruiting from community colleges and local universities. This change increased the caliber of employees coming in the door and resulted in a high number of employees who viewed their time at the company as a career rather than just another job. This change in employee attitude allowed managers to focus more of their time on helping outstanding employees move up the ladder and contributed to the development of a strong company culture. Leadership has taken full advantage of this opportunity by continuously soliciting feedback from employees, managers, and customers about ways they can make their organization even stronger.


“It’s important for leaders to know when someone is struggling and, more importantly, why they are struggling. It’s equally important to know when someone is happy and why they are happy. This information helps drive positive changes within an organization.”


At Ed Schmidt Auto, management works hard to engage employees from all over the company in projects that employees are passionate about. “We realized that we have a lot of employees who love to write, so we started a blog and let any interested employee contribute to it. There is an employee who loves Pinterest so


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we’ve made her our Pinterest employee.”


A few years ago the company discovered that one of its service technicians “souped-up” Volkswagens in his spare time. Leadership, including HR, called him into the office for a meeting.


He thought he was going to get in trouble for doing side-work and was shocked when we asked him if he wanted to help us create a completely new performance division within Ed Schmidt Auto. We knew that if we offered our customers the ability to have their cars “souped up” we’d be able to increase sales of our specialty car parts. Since Joe loved doing this kind of work, the new division just made sense. Today, sales of our specialty car parts and accessories are booming, Joe is happy, and our customers can’t stop talking about their fast and furious cars.


When you know what makes your employees tick, you can find all kinds of projects for them to work on within your business. People love working here because they know that when they have an idea they can tell their manager, and their manager will say, “Cool, we can do this together.”


Today, the turnover rate at Ed Schmidt Auto has dropped from 66 percent to 8 percent. Meredith has attributed the decline to the company’s strong new focus on the type of people hired, the way managers interact with their employees, and the CEO’s dedication to understanding the needs of everyone on the team.


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Critical-Thinking Questions 1. What aspect(s) of human capital did Ed Schmidt Auto capitalize on to reduce turnover? 2. What else could Ed Schmidt have done to influence employee turnover behavior?


SOURCE: Interview with Meredith Soleau, May 15, 2013.


Meredith is currently founder and CEO of online digital marketing and recruitment agency, 424 Degrees.


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Sociology


While psychology focuses on the individual, sociology looks at the way groups behave and they communicate and exchange information in a social setting. Sociologists have made valuable contributions to OB within areas such as group dynamics, communication, power, organizational culture, and conflict.


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Social Psychology


Social psychology mixes concepts from sociology and psychology and focuses on the way people influence each other in a social setting. Social psychologists look at behaviors, feelings, actions, beliefs, and intentions and how they are constructed and influenced by others. They have made significant contributions to reducing the level of prejudice, discrimination, and stereotyping by designing processes to change attitudes, build communication, and improve the way groups work together.


Psychology: The scientific study of the human mind that seeks to measure and explain behavioral characteristics


Sociology: The study of the behavior of groups and how they relate to each other in a social setting


Social psychology: The social science that blends concepts from sociology and psychology and focuses on how people influence each other in a social setting


Political science: The study of the behavior of individuals and groups within a political environment


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Political Science


Political science studies the behavior of individuals and groups within a political environment. Political scientists focus particularly on how conflict is managed and structured, how power is distributed, and how power is abused or manipulated for the purposes of self-interest. Their studies have helped improve our understanding of how different interests, motivations, and preferences can lead to conflict and power struggles between individuals and groups.


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Anthropology


Anthropology is the study of people and their activities in relation to societal, environmental, and cultural influences. In a global organizational environment, anthropological research has become even more significant because it increases our understanding of other cultures and the types of values and attitudes held by others from other countries and organizations.


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Thinking Critically


1. What factors are likely to have played a role in early management theory’s emphasis on physical tasks and working conditions? [Understand]


2. Of the five behavioral science disciplines listed, which one do you consider to be the most relevant to the field of management today? Explain your answer. [Analyze]


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A Critical-Thinking Approach to OB


1.4 Demonstrate the value of critical thinking in the context of OB


In the section “What Is Organizational Behavior and Why Is It Important?” we outlined the four main functions of management (planning, organizing, leading, and controlling) and the skills (technical, human, and conceptual) managers need to be effective in an organization. However, another skill is becoming increasingly important for managers in the workplace: critical thinking. Critical thinking is the use of your intelligence, knowledge, and skills to question and carefully explore situations and arrive at thoughtful conclusions based on evidence and reason.11 Increasingly used in business as a problem- solving tool, the critical-thinking approach is a powerful analytical method that helps managers consider intended and unintended consequences of individual behaviors on their teams and within their organizations and communities. Organizations need managers who think independently without judgment and bias, predict patterns of behaviors and processes, and ask the right questions—“How?” and “Why?” and not just “What?”—in order to make effective and thoughtful decisions.


Critical Thinking


At the moment, there is a skilled labor shortage in the United States, yet unemployment is still on the rise.12 How can this be? Surely, if there are enough people available for work, then companies should be able to fill their vacancies. However, as the business environment changes, so do the types of skills expected from employees. New and recent graduates may find that their educational backgrounds do not fulfill the requirements of organizations and may be forced to change, adapt, or learn new skillsets to secure a job. Furthermore, many organizations are becoming more selective; for some positions a degree is not enough.


Your ability to think critically will differentiate you from other job applicants. In an interview situation, critical thinkers take the time to think carefully about the questions they are asked, base their responses on facts or experience rather than emotion or bias, consider different viewpoints or perspectives equally, and compare their responses with similar examples that have occurred in the past. Once hired, critical thinkers are more likely to succeed. After all, most companies do not employ graduates to simply go through the motions or to be a mere cog in the wheel. They expect their employees to play a pivotal role in helping the company achieve its organizational goals. And when a company does well, everyone benefits. You don’t need to be an expert in critical thinking to get a job. Many of these skills can be learned in the workplace. However, employers look for candidates who have a questioning mind, a willingness to embrace change, and a keen desire to learn.

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