Human Communication 6e Judy C. Pearson Paul e. nelson sCott titsworth angela M. hosek
listening
CritiCal
thinking
sPeaking
PerCePtion
soCial
Media
Human Communication
SIXTH EDITION
Judy C. Pearson North Dakota State University, emeritus
Paul E. Nelson North Dakota State University, emeritus
Scott Titsworth Ohio University
Angela M. Hosek Ohio University
HUMAN COMMUNICATION, SIXTH EDITION Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2017 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2013, 2011, and 2008. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.
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iv Part Two Fundamentals of Communication Studies
Your life is punctuated with critical moments in which communication plays an important role. Whether you are talking to a potential employer
during a job interview, a loved one about an important issue facing your family, or an instructor about an assignment, what you say and how you say it can dramatically shape the outcome of an interac- tion. Our goal in writing Human Communication is to help you feel confident in any situation. We want you to have the knowledge, skills, and attitudes necessary to be a successful communicator.
We want you to be ready to • Communicate effectively in novel and uncertain situations
• Assess who you are talking to and establish common ground • Listen effectively and respond appropriately • Practice the skills appropriate to a variety of relationships and
cultures • Adapt your communication using technologies that enhance,
express, and transmit your messages • Speak with confidence and clarity on important topics
Human Communication draws on the best available research to help you develop the knowledge you need to communicate effec- tively in a variety of situations. The research-based theories we present in this text, coupled with the street savvy you have devel- oped over the course of your life, will equip you with a strong
foundation for reading situations, acting appropriately, and adapting your communication behaviors. As instructors in the field of communication, we believe that
personal improvement in communication begins with a clear under- standing of your own attitudes and of the relationships you build with others. Human Communication will help you develop the skills you need to tell the story of your life and serve as a foundation for lifelong success.
— Judy C. Pearson — Paul E. Nelson — Scott Titsworth
— Angela M. Hosek
From the Authors
iv
Brief Contents v
Part 1 Fundamentals of Communication Studies
Chapter 1 Introduction to Human Communication 2
Chapter 2 Perception, Self, and Communication 26
Chapter 3 Language and Meaning 48
Chapter 4 Nonverbal Communication 66
Chapter 5 Listening and Critical Thinking 90
Part 2 Communication Contexts
Chapter 6 Interpersonal Communication 114
Chapter 7 Intercultural Communication 144
Chapter 8 Small-Group Communication 162
Chapter 9 Workplace Communication 192
Part 3 Fundamentals of Public Speaking
Chapter 10 Topic Selection and Audience Analysis 222
Chapter 11 Being Credible and Using Evidence 242
Chapter 12 Organizing Your Presentation 270
Chapter 13 Delivery and Visual Resources 300
Chapter 14 Informative Presentations 322
Chapter 15 Persuasive Presentations 346
Glossary 366
Index 374
brief contents
vi Contents
contents
From the Authors iv Preface xvii Acknowledgments xxvii
Part 1 Fundamentals of Communication Studies
Chapter 1 Introduction to Human Communication 2 The Study of Communication Is Essential 3 Defining Communication 8 Components of Communication 9
People 10 The Message 10 The Channel 10 Feedback 10 Code 11 Encoding and Decoding 11 Noise 11 Situation 11
Communication Principles 12 Communication Begins with the Self 12 Communication Involves Others 13 Communication Has Both a Content and a Relational Dimension 14 Communication Involves Choices 14 Communication Quantity Does Not Increase Communication Quality 14 Communication Is Pervasive 15 Communication Cannot Be Reversed 15
Communication Contexts 15 Intrapersonal Communication 15 Interpersonal Communication 16 Public Communication 16 Mass Communication 16 Digitally Mediated Communication 18
Goals of Communication Study 18 Understanding Communication Competence 18 Understanding Ethical Communication 19 Understanding Communication Theory and Research 20 Communication Skills and Your Career 20
Chapter Review & Study Guide 22 Summary 22 Key Terms 22
“With SmartBook, I remember more of what I read.”
Contents vii
Study Questions 23 Critical Thinking 23 Sizing Things Up Scoring and Interpretation 24 References 24
Chapter 2 Perception, Self, and Communication 26 Defining Perception 27 Differences in Perception 28
Identity Factors 28 Temporal Conditions 29 Past Experiences and Roles 29 Present Feelings and Circumstances 29
The Perceptual Process 30 Selection 30 Organization 31 Interpretation 34
Errors in Our Perceptions 35 Stereotyping 36 First Impressions 37
Who Are You? 39 How You Became Who You Are 39 Learning More About Yourself 41
How You Present Yourself 42
Chapter Review & Study Guide 44 Summary 44 Key Terms 44 Study Questions 44 Critical Thinking 46 Sizing Things Up Scoring and Interpretation 46 References 46
“I like applying what I’ve read by answering
the questions in SmartBook.”
Chapter 3 Language and Meaning 48 Defining Language 49
Language Has Rules 49 Language and Culture Are Intertwined 50 Language Organizes and Classifies Reality 51 Language Is Arbitrary 52 Language Is Abstract 53
Language to Avoid When Speaking 53 Grammatical Errors 53
Slang 54 Clichés 54 Euphemisms 55 Profanity 55 Jargon 56 Regionalisms 56 Gender-Biased, Racist, Heterosexist, and Ageist Language 57
Improving Language Skills 58 Use Descriptiveness 58 Use Concrete Language 60 Differentiate Between Observations and Inferences 61
Chapter Review & Study Guide 63 Summary 63 Key Terms 63 Study Questions 63 Critical Thinking 64 Sizing Things Up Scoring and Interpretation 64 References 65
viii Contents
“SmartBook helps me identify what we are
going to be covering in class.”
Chapter 4 Nonverbal Communication 66 Defining Nonverbal Communication 67 How Verbal and Nonverbal Communication Are Related 68 The Ambiguity of Nonverbal Codes 69
One Code Communicates a Variety of Meanings 69 A Variety of Codes Communicate the Same Meaning 69
Nonverbal Codes 70 Bodily Movement and Facial Expression 70 Physical Attraction 72 Space 73 Time 75 Touching 76 Vocal Cues 78 Clothing and Artifacts 80
Ways to Improve Nonverbal Communication 81
Chapter Review & Study Guide 84 Summary 84 Key Terms 85 Study Questions 85 Critical Thinking 86 Sizing Things Up Scoring and Interpretation 86 References 87
Chapter 5 Listening and Critical Thinking 90 The Importance of Listening in Our Lives 91 Defining Listening 92 The Process of Listening 94
Attention 94 Working Memory 95 Short-Term Memory 95 Long-Term Memory 96
Barriers to Listening 97 Ways to Become a Better Listener 98
Recognize Differences in Listening 99 Listen and Think Critically 100 Use Nonverbal Communication Effectively 101 Use Verbal Communication Effectively 103 Check Your Understanding 104
Effective Listening in Different Situations 105 Listening in the Workplace 105 Listening in the Classroom 106 Listening to Media 107 Listening in a Second Language 108
Ways to Be an Ethical Listener 109
Chapter Review & Study Guide 110 Summary 110 Key Terms 110 Study Questions 111 Critical Thinking 111 Sizing Things Up Scoring and Interpretation 112 References 112
Contents ix
“SmartBook lets me know I am retaining the information.”
Part 2 Communication Contexts
Chapter 6 Interpersonal Communication 114 The Nature of Communication in Interpersonal Relationships 116
Defining Interpersonal Communication 116 Defining Interpersonal Relationships 117 The Importance of Interpersonal Relationships 118 The Dark Side of Interpersonal Relationships 120 Self-Disclosure in the Development of Interpersonal Relationships 120
Friendship 123 The Value of Friendships 123 Friendships and New Technology 124 Cross-Cultural Relationships 125
The Stages in Interpersonal Relationships 126 Developing Relationships 126 Maintaining Relationships 126 When Relationships Deteriorate 128
Motivations for Initiating, Maintaining, and Terminating Relationships 129 Motivations for Initiating Relationships 129 Motivations for Maintaining Relationships 130 Motivations for Terminating Relationships 131
Essential Interpersonal Communication Behaviors 133 Using Affectionate and Supportive Communication 133 Influencing Others 134 Developing a Unique Relationship 134
The Possibilities for Improvement 135 Bargaining 135 Maintaining Behavioral Flexibility 136
Chapter Review & Study Guide 138 Summary 138 Key Terms 138 Study Questions 138 Critical Thinking 139 Sizing Things Up Scoring and Interpretation 139 References 140
x Contents
Chapter 7 Intercultural Communication 144 The Importance of Studying Intercultural Communication 146 Defining Cultures 147
The Goals of Non-Dominant Cultural Communication 148 Intercultural Communication Problems 149
Ethnocentrism 150 Stereotyping 150 Prejudice 151
Characteristics of Different Cultures 152 Individualistic Versus Collectivist Cultures 152 Uncertainty-Accepting Versus Uncertainty-Rejecting Cultures 154 On-Time Versus Sometime Cultures 154
Strategies for Improving Intercultural Communication 155
“SmartBook helps me feel more prepared for class.”
Chapter Review & Study Guide 158 Summary 158 Key Terms 158 Study Questions 158 Critical Thinking 159 Sizing Things Up Scoring and Interpretation 159 References 160
Contents xi
Chapter 8 Small-Group Communication 162 The Importance of Learning About Small Groups 164 Defining Small-Group Communication 166 The Types and Functions of Small Groups 167 Establishing Culture in Small Groups 168
The Development of Group Norms 168 The Development of Roles for Group Members 170 Group Cohesiveness 172 The Effect of Diversity on Group Culture 174
The Role of Leadership in Small Groups 176 Defining Leadership 176 Ways of Enacting Leadership 177
Problem Solving and Decision Making 179 Effective Group Problem Solving 180 Other Work to Accomplish in Groups 182
Technology and Group Communication Processes 183 How to Communicate in Small Groups 185 Being an Ethical Group Member 186
Chapter Review & Study Guide 188 Summary 188 Key Terms 188 Study Questions 189 Critical Thinking 189 Sizing Things Up Scoring and Interpretation 190 References 190
Chapter 9 Workplace Communication 192 Defining Workplace Communication 193
Types of Organizations 194 Communication Networks 195
“I am a big fan of how SmartBook
emphasizes the topics I struggle with.”
Preparing for the Job Market 196 Conducting a Self-Inventory 196 Creating a Personal Network 197 Searching for a Job 198 Preparing Cover Letters 199 Preparing Résumés and Other Credentials 199
Preparing for the Interview 203 Gather Information 204 General Interviewing Strategies 204 Answering Questions Effectively and Ethically 206 Asking Questions Effectively and Ethically 207 Preparing for Illegal Questions 207 The Postinterview Stage 208
Communication Skills Needed on the Job 209 Workplace Communication Competence 209 Specific Workplace Communication Skills 210
Ethical Dimensions in the Workplace 215 Aggressive Communication 215 Honesty 215 Sexual Harassment 216
Chapter Review & Study Guide 217 Summary 217 Key Terms 218 Study Questions 218 Critical Thinking 219 Sizing Things Up Scoring and Interpretation 219 References 219
xii Contents
Part 3 Fundamentals of Public Speaking
Chapter 10 Topic Selection and Audience Analysis 222
How to Select a Topic Appropriate for You and Your Audience 223 Use Brainstorming 224 Survey Your Interests 224 Assess Your Knowledge of the Topic 224 Evaluate Your Commitment to the Topic 225 Consider the Age of the Topic and of the Audience 225 Determine Your Topic’s Importance to Your Audience 226 Topic Selection for English Language Learners 226
Practice Narrowing Your Topic 227
“Reviewing with SmartBook about once
a week is a good way to refresh my memory.”
Analyze Your Audience 229 Observation 229 Inference 230 Research on Your Audience 230 The Questionnaire 231
Adapt to the Audience 235 Adapting Yourself 235 Adapting Your Language 236 Adapting Your Topic 236 Adapting Your Purpose and Goal 236
Chapter Review & Study Guide 239 Summary 239 Key Terms 239 Study Questions 239 Critical Thinking 240 Sizing Things Up Scoring and Interpretation 240 References 241
Contents xiii
Chapter 11 Being Credible and Using Evidence 242 Source Credibility and Its Importance 243 Dimensions of Credibility 245
Competence 245 Trustworthiness 245 Dynamism 246 Common Ground 246 Strategies for Improving Credibility 247
How to Be Strategic in Finding Information 248 Principles for Effective Research 248 Locating Information for Your Presentation 250
Types of Supporting Material 257 Examples 257 Narratives 258 Surveys 258 Testimony 259 Numbers and Statistics 259 Analogies 260 Explanations 260
Definitions 261 Think About the Mix 261
“I feel the homework activities in SmartBook are
most helpful because I need that extra push when learning.”
How to Cite Sources of Information 262 Ethical Principles to Follow for Credibility and Research 263
Ethics and Source Credibility 263 Ethics and Supporting Material 264
Chapter Review & Study Guide 266 Summary 266 Key Terms 266 Study Questions 267 Critical Thinking 268 Sizing Things Up Scoring and Interpretation 268 References 268
xiv Contents
Chapter 12 Organizing Your Presentation 270 The Introduction 271
Gaining and Maintaining Audience Attention 271 Arousing Audience Interest 273 Stating the Purpose or Thesis 274 Establishing Your Credibility 275 Forecasting Development and Organization 276
The Body 276 The Principles of Outlining 277 The Rough Draft 279 The Sentence Outline 280 The Key-Word Outline 281 Organizational Patterns 284 Transitions and Signposts 291
The Conclusion 292 The References 294
Chapter Review & Study Guide 297 Summary 297 Key Terms 297 Study Questions 298 Critical Thinking 298 Sizing Things Up Scoring and Interpretation 299 References 299
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they keep me on track.”
Chapter 13 Delivery and Visual Resources 300 Defining Delivery 301
The Extemporaneous Method 302 The Impromptu Method 302 The Manuscript Method 303 The Memorized Method 303
Behaviors that Influence Delivery 304 The Vocal Aspects of Delivery 304 Nonverbal Aspects of Presentation 307 Delivery Tips for Non-Native Speakers 310
Ways to Reduce Your Fear of Presenting 311 When to Use Visual Resources 313 Design Principles to Follow When Using Visual Resources 315
Chapter Review & Study Guide 319 Summary 319 Key Terms 319 Study Questions 320 Critical Thinking 320 Sizing Things Up Scoring and Interpretation 321 References 321
Contents xv
Chapter 14 Informative Presentations 322 Preparing an Informative Presentation 323
Identifying Your Goal 323 Identifying Your Purpose 326
Presenting Information Effectively 327 Creating Information Hunger 327 Demonstrating Information Relevance 327 Revealing Extrinsic Motivation 328 Designing Informative Content 328 Avoiding Information Overload 329 Organizing Content 330
Skills for Informative Speaking 330 Defining 331 Describing 331 Explaining 332 Narrating 332 Demonstrating 333
Three Examples of Informative Presentations 333
Chapter Review & Study Guide 342 Summary 342 Key Terms 343 Study Questions 343 Critical Thinking 344 Sizing Things Up Scoring and Interpretation 344 References 345
xvi Contents
Chapter 15 Persuasive Presentations 346 Preparing for a Persuasive Presentation 347
Identifying Your Immediate Purpose 348 Identifying Your Long-Range Goal 348
Persuading Effectively 348 Revealing the Purpose of the Presentation 348 Identifying Your Reason for Persuading 349 Advantages of the Classroom Setting 349
Methods of Persuasion 350 Using Argument to Persuade: Fact, Policy, and Value 350 The Difference Between Evidence and Proof 350 How to Test Evidence 351
Forms of Proof 353 Logos, or Logical Proof 353 Ethos, or Source Credibility 354 Pathos, or Emotional Proof 354 Persuasion Through Visualization 355
Organizing Your Persuasive Message: The Monroe Motivated Sequence 356
Ethical Considerations 357 An Outline of a Persuasive Presentation 359 How to Resist Persuasion 361
Chapter Review & Study Guide 363 Summary 363 Key Terms 363 Study Questions 364 Critical Thinking 364 Sizing Things Up Scoring and Interpretation 365 References 365
Glossary 366 Index 374
xvii Preface xvii
McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the communication course. Connect’s deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school- specific grade books, if required.
The following tools and services are available as part of Connect for the communication course.
preface
SmartBook
Connect Insight for Instructors
Connect Insight for Students
• SmartBook is an engaging and interactive reading experience for mastering fundamental communication content.
• The metacognitive component confirms learners’ understanding of the material.
• Instructors can actively connect SmartBook assignments and results to higher-order classroom work and one-on- one student conferences.
• Learners can track their own understanding and mastery of course concepts and identify gaps in their knowledge.
• Connect Insight for Instructors is an analytics resource that produces quick feedback related to learner performance and learner engagement.
• It is designed as a dashboard for both quick check-ins and detailed performance and engagement views.
• Connect Insight for Students is a powerful data analytics tool that provides at-a-glance visualizations to help learners understand their performance on Connect assignments.
• SmartBook is an adaptive reading experience designed to change the way learners read and learn. It creates a personalized reading experience by highlighting the most impactful concepts a student needs to learn at that moment in time.
• SmartBook creates personalized learning plans based on student responses to content question probes and confidence scales, identifying the topics learners are struggling with and providing learning resources to create personalized learning moments.
• SmartBook includes a variety of learning resources tied directly to key content areas to provide students with additional instruction and context. This includes video and media clips, interactive slide content, mini- lectures, and image analyses.
• SmartBook Reports provide instructors with data to quantify success and identify problem areas that require addressing in and out of the classroom.
• Learners can access their own progress and concept mastery reports.
• Connect Insight for Instructors offers a series of visual data displays that provide analysis on five key insights:
• How are my students doing?
• How is this one student doing?
• How is my section doing?
• How is this assignment doing?
• How are my assignments doing?
• Connect Insight for Students offers details on each Connect assignment to learners. When possible, it offers suggestions for the learners on how they can improve scores. These data can help guide learners to behaviors that will lead to better scores in the future.
Tool Instructional Context Description
xviii Preface
Tool Instructional Context Description
• The Speech Capture tool allows instructors to easily and efficiently set up speech assignments for their course that can easily be shared and repurposed, as needed, throughout their use of Connect.
• Customizable rubrics and settings can be saved and shared, saving time and streamlining the speech assignment process from creation to assessment.
• Speech Capture allows users, both students and instructors, to view videos during the assessment process. Feedback can be left within a customized rubric or as time-stamped comments within the video- playback itself.
• Speech Capture provides instructors with a comprehensive and efficient way of managing in-class and online speech assignments, including student self- reviews, peer reviews, and instructor grading.
Speech Capture
Instructor Reports • Instructor Reports provide data that may be useful for assessing programs or courses as part of the accreditation process.
• Connect generates a number of powerful reports and charts that allow instructors to quickly review the performance of a given learner or an entire section.
• Instructors can run reports that span multiple sections and instructors, making it an ideal solution for individual professors, course coordinators, and department chairs.
Pre- and Post-Tests • Instructors can generate their own pre- and posts-tests from the Test Bank.
• Pre- and post-tests demonstrate what learners already know before class begins and what they have learned by the end.
• Instructors have access to two sets of pre- and post- tests (at two levels). Instructors can use these tests to create a diagnostic and post-diagnostic exam via Connect.
Simple LMS Integration • Connect seamlessly integrates with every learning management system.
• Learners have automatic single sign-on.
• Connect assignment results sync to the LMS’s gradebook.
Speech Preparation Tools • Speech Preparation Tools provide learners with additional support and include Topic Helper, Outline Tool, and access to third-party Internet sites like EasyBib (for formatting citations) and Survey Monkey (to create audience- analysis questionnaires and surveys).
• Speech Preparation Tools provide learners with additional resources to help with the preparation and outlining of speeches, as well as with audience- analysis surveys.
• Instructors have the ability to make tools either available or unavailable to learners.
Student Reports • Student Reports allow learners to review their performance for specific assignments or for the course.
• Learners can keep track of their performance and identify areas with which they struggle.
Tegrity • Tegrity allows instructors to capture course material or lectures on video.
• Students can watch videos recorded by their instructor and learn course material at their own pace.
• Instructors can keep track of which learners have watched the videos they post.
• Learners can watch and review lectures by their instructor.
• Learners can search each lecture for specific bites of information.
Preface xix
Instructor’s Guide to Connect for Human Communication When you assign Connect you can be confident—and have data to demonstrate—that the learners in your course, however diverse, are acquiring the skills, principles, and critical processes that constitute effective communication. This leaves you to focus on your highest course expectations.
TAILORED TO YOU. Connect offers on-demand, single sign-on access to learners—wherever they are and whenever they have time. With a single, one-time registration, learners receive access to McGraw-Hill’s trusted content. Learners also have a courtesy trial period during registration.
EASY TO USE. Connect seamlessly supports all major learning management systems with content, assignments, performance data, and LearnSmart, the leading adaptive learning system. With these tools you can quickly make assignments, produce reports, focus discussions, intervene on problem topics, and help at-risk learners—as you need to and when you need to.
Human Communication SmartBook A Personalized and Adaptive Learning Experience with Smartbook. Boost learner suc- cess with McGraw-Hill’s adaptive reading and study experience. The Human Communication SmartBook highlights the most impactful communication concepts the student needs to learn at that moment in time. The learning path continuously adapts and, based on what the individual learner knows and does not know, provides focused help through targeted question probes and learning resources.
Enhanced for the New Edition! With a suite of new learning resources and question probes, as well as highlights of key chapter concepts, SmartBook’s intuitive technology optimizes learner study time by creating a personalized learning path for improved course performance and overall learner success.
xx Preface
Hundreds of Interactive Learning Resources. Presented in a range of interactive styles, Human Communication Learning Resources support learners who may be struggling to master, or simply wish to review, the most important communication concepts. Designed to reinforce the most important chapter concepts—from nonverbal communication cues and critical thinking skills to workplace interviewing techniques and organizing presenta- tions—every Learning Resource is presented at the precise moment of need. Whether video, audio clip, or interactive mini-lesson, each of the 200-plus Learning Resources is new to the new edition and was designed to give learners a lifelong foundation in strong communication skills.
SmartBook highlights the key concepts of every chapter, offering the learner a high-impact learning experience (left). Here, highlighted text and an illustration together explain the listening process. Highlights change color (right) when a student has demonstrated his or her understanding of the concept.
Preface xxi
More than 1,000 Targeted Question Probes. Class-tested at colleges and universities nationwide, a treasury of engaging question probes—new and revised, more than 1,000 in all—gives learners the information on communication they need to know, at every stage of the learning process, in order to thrive in the course. Designed to gauge learners’ comprehension of the most important Human Communication chapter concepts, and pre- sented in a variety of interactive styles to facilitate student engagement, targeted question probes give learners immediate feedback on their understanding of the material. Each question probe identifies a learner’s familiarity with the instruction and points to areas where additional remediation is needed.
Informed by the Latest Research. The best insights from today’s leading communications scholars infuse every lesson and are integrated throughout Human Communication.
Fresh Examples Anchored in the Real World. Every chapter of Human Communication opens with a vignette exploring communication challenges in our everyday lives. Dozens of additional examples appear throughout the new edition, each demonstrating an essen- tial element of the communication process.