Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Inside intel inside harvard case study

28/03/2021 Client: saad24vbs Deadline: 2 Day

Marketing Excellence Nike

Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder Philip Knight believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nike’s commitment to designing innovative footwear for serious athletes helped build a cult following among U.S. consumers.

Nike believed in a “pyramid of influence” where the preferences of a small percentage of top athletes influenced the product and brand choices of others. Nike’s marketing campaigns have always featured accomplished athletes. For example, runner Steve Prefontaine, the company’s first spokesperson, had an irreverent attitude that matched Nike’s spirit.

In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off—the Air Jordan line of basketball shoes flew off the shelves and revenues hit more than $100 million in the first year alone. As one reporter stated, “Few marketers have so reliably been able to identify and sign athletes who transcend their sports to such great effect.”

In 1988, Nike aired the first ads in its $20 million “Just Do It” ad campaign. The campaign, which ultimately featured 12 TV spots in all, subtly challenged a generation of athletic enthusiasts to chase their goals. It was a natural manifestation of Nike’s attitude of self-empowerment through sports.

As Nike began expanding overseas, the company learned that its U.S.-style ads were seen as too aggressive in Europe, Asia, and South America. Nike realized it had to “authenticate” its brand in other countries, so it focused on soccer (called football outside the United States) and became active as a sponsor of youth leagues, local clubs, and national teams. However, for Nike to build authenticity among the soccer audience, consumers had to see professional athletes using its product, especially athletes who won.

Nike’s big break came in 1994 when the Brazilian team (the only national team for which Nike had any real sponsorship) won the World Cup. That victory transformed Nike’s international image from a sneaker company into a brand that represented emotion, allegiance, and identification. Nike’s new alliance with soccer helped propel the brand’s growth internationally. In 2003, overseas revenues surpassed U.S. revenues for the first time, and in 2007, Nike acquired Umbro, a British maker of soccer-related footwear, apparel, and equipment. The acquisition made Nike the sole supplier to more than 100 professional soccer teams around the world and boosted Nike’s international presence and authenticity in soccer. The company sold Umbro in 2012 for $225 million.

In recent years, Nike’s international efforts have been focused on emerging markets. During the 2008 Summer Olympics in Beijing, Nike honed in on China and developed an aggressive marketing strategy that countered Adidas’s sponsorship of the Olympic Games. Nike received special permission from the International Olympic Committee to run Nike ads featuring Olympic athletes during the games. In addition, Nike sponsored several teams and athletes, including most of the Chinese teams. This aggressive sponsorship strategy helped ignite sales in the Asian region by 15 percent.

In addition to expanding overseas, Nike has successfully expanded its brand into many sports and athletic categories, including footwear, apparel, and equipment. Nike continues to partner with high-profile and influential athletes, coaches, teams, and leagues to build credibility in these categories. For example, Nike aligned with tennis stars Maria Sharapova, Roger Federer, and Rafael Nadal to push its line of tennis clothing and gear. Some called the famous 2008 Wimbledon match between Roger Federer and Rafael Nadal—both dressed in swooshes from head to toe—a five-hour Nike commercial valued at $10.6 million.

To promote its line of basketball shoes and apparel, Nike has partnered with basketball superstars such as Kobe Bryant and LeBron James. In golf, Nike’s swoosh appears on many golfers but most famously on Tiger Woods. In the years since Nike first partnered with Woods, Nike Golf has grown into a $523 million business and literally changed the way golfers dress and play today. Tiger’s powerful influence on the game and his Nike-emblazoned style has turned the greens at the majors into “golf’s fashion runway.”

Nike is the biggest sponsor of athletes in the world and plans to spend more than $3 billion in athletic endorsements between 2012 and 2017. The company also has a history of standing by its athletes, such as Tiger Woods and Kobe Bryant, even as they struggle with personal problems. It severed its relationship with Lance Armstrong in 2012, however, after strong evidence showed that the cyclist doped during his time as an athlete and while competing during all Tour de Frances. Nike released a statement explaining, “Nike does not condone the use of illegal performance enhancing drugs in any manner.” Prior to the scandal, the company had helped develop Armstrong’s LIVESTRONG campaign to raise funds for cancer. It designed, manufactured, and sold more than 80 million yellow LIVESTRONG bracelets, netting $500 million for the Lance Armstrong Foundation

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Top Rated Expert
24/7 Assignment Help
Phd Writer
Financial Hub
Financial Analyst
Maths Master
Writer Writer Name Offer Chat
Top Rated Expert

ONLINE

Top Rated Expert

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$19 Chat With Writer
24/7 Assignment Help

ONLINE

24/7 Assignment Help

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$17 Chat With Writer
Phd Writer

ONLINE

Phd Writer

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$69 Chat With Writer
Financial Hub

ONLINE

Financial Hub

I have read your project details. I can do this within your deadline.

$65 Chat With Writer
Financial Analyst

ONLINE

Financial Analyst

I have read and understood all your initial requirements, and I am very professional in this task.

$29 Chat With Writer
Maths Master

ONLINE

Maths Master

Give me a chance, i will do this with my best efforts

$64 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

What is the key to the recognition of codominance - Short reaction essay (2 pages double-spaced, 12 point font) - Infographic Discussion on Rape Culture DUE SEPT. 13TH - Explain tows matrix and portfolio matrix - Poem on my country for class 1 - Soap Note - Route of north south interconnector - When is my baby due - What are faults in geography - ENG 1252 MOD 5 Portfolio - Systems understanding aid 9th edition transaction list b - Morrisons sicilian lemon curd - Distance speed x time - Discuss at least two backup strategies - Qvc rodan and fields redefine - Steiner tunnel test classifications - Mulga bill's bicycle poem - What is another name that statisticians talk about dependent tests - Payroll(casestudy) - Transcultural Nursing - Abandoned quarries in indiana - Calculate crash cost per day - Second Rough Draft - 12 angry men movie questions - Factoring polynomials word problems worksheet - Human Resources Management - Houses to rent in melton mowbray that accept housing benefit - Skill based assessment packet tracer - Institutionalized organizations formal structure as myth and ceremony - Advantages and disadvantages of full wave rectifier - Unite union ecs test - Socioeconomic model of social responsibility places primary emphasis on - The most visible and accessible level of culture is - Noredink answers key active and passive - A(n) ____ is a promise to reward and compensate a customer if a service upset occurs. - Planning and the marketing mix simulation - Quadratic regression calculator excel - Accumulated depreciation and depreciation expense are classified, respectively, as - Pol 201 final paper - Analyzing Reasoning on Both Sides - What is erikson's fifth stage of psychosocial development - Potential employer - Journey to the west word count - The body shop laboratories - Anode cathode photoelectric effect - Multicultural guidelines - Pullingers leisure vehicles ltd - What are the conditions for work to be done - Response Required Discussion cloud - Assignment - Weight watchers groups in gosport - Where we stand class matters analysis - Open market operations occur when the reserve bank of australia - History Assignment - Why wouldn t a linear model work for a savings account - Ben madigan school belfast - Master your money ron blue pdf - Comment 1 - 10 branches of science and their definitions - Customer satisfaction index of singapore 2018 - Mcdonalds french fries contain beef - Need Help To Write Executive Summary And Conclusion - Teds dumpster rental kansas city - 1st class sheet metal worker definition - Calculator texas ti 30xb multiview - Capstone exercise excel 2016 chapter 1 - Wn bull funerals chatswood - Cyberstore tpg com au your account - Corporate IT Security Audit Compliance - Flinders reef moreton bay - Rally robin kagan structure - Suppose you ve just inherited $10 000 from a relative - Town square dardenne movie times - Swot analysis of an accounting firm - 10th term of geometric sequence - Should school be year round readworks - Drifting continents understanding main iing mas - Application of middle range nursing theories to practice - BUSN601 - Hymenosporum flavum 'gold nugget not flowering - Trophy fish company supplies flies and fishing gear - Bunny uriarte - How many different gamete combinations can be produced - Case approach to counseling and psychotherapy 8th edition pdf - All 4 biz telstra - Natural twinning and artificial twinning - Rmit daily health declaration - ChatGPT Deutsch Kostenlos – Ähnelt dem Social-Media-Marketing - Statistics for Business - Learning experience plan for toddlers - Did you get it level 2 pp 66 67 answers - Larry page leadership style pdf - Clinical Decision Making - How to become a vass engineer - Macquarie university withdraw from units - Electronic Navigation Systems - MATLAB- Module 4 - Errors and Geometry - Statement of need - Unit 1 essay - Www statesuper nsw gov au - Centripetal acceleration lab report