Internal environment analysis example

Coca cola’s Core Competencies

Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.

The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:

The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.

Quality: Coca-Cola consistently offers their customers with the products of high quality.

Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).

Availability Globally: All the Coca-Cola products are bottled and distributed globally.

Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.

Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.

The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.

Being among the major and popular global beverage companies with a lot of brands available in the stores and having more than 200 markets worldwide (Capon, 2004). Coca cola offers a range of products which ranges from water, juices among many other brands. The success of any business depends on both the internal and external environment of the firm. Internal environment are the composition of every elements within the organization. These elements may include the management, current employees, and the corporate culture which defines the behaviors of the staffs. Some elements may affect only the management while others may affect the entire organization. Some factors such as the leadership style adopted and the mission statements are also examples of the organizational internal environment.

This report, therefore, gives an analysis of the internal environment affecting Coca-Cola Company, a global enterprise comprising the SWOT analysis, and RBV, company’s chain value and a brief discussion of its financial position. The importance of this analysis helps a company to work on its weakness while improving on its strengths as well as understanding its inherent abilities (Moorhouse, 2000).

SWOT Analysis:

SWOT stand for the Strength, Weaknesses, Opportunities as well as Threats. The SWOT analysis will enable us in identifying the Coca cola’s strength and weaknesses, (S-W) and the broader opportunities and Threats (O-T) experienced by the firm during its operations. Developing a fuller awareness of this situation helps in both the decision making and strategic planning. SWOT is used for the analysis of the internal environment affecting the business. However, in most of the research performed, the class O-T is classified as part of the external environment affecting the firm.