Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates, in the United States and other coun- tries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.
Credits
Executive Editor
Carol Long
Project Editor
Kelly Talbot Production Manager
Kathleen Wisor Copy Editor
Karen Gill Manager of Content Development
and Assembly
Mary Beth Wakefield Marketing Director
David Mayhew
Marketing Manager
Carrie Sherrill
Professional Technology and Strategy Director
Barry Pruett
Business Manager
Amy Knies Associate Publisher
Jim Minatel Project Coordinator, Cover
Patrick Redmond Proofreader
Nancy Carrasco Indexer
Johnna Van Hoose Dinse Cover Designer
Mallesh Gurram
About the Key Contributors
David Dietrich heads the data science education team within EMC Education Services, where he leads the
curriculum, strategy and course development related to Big Data Analytics and Data Science. He co-au- thored the first course in EMC's Data Science curriculum, two additional EMC courses focused on teaching leaders and executives about Big Data and data science, and is a contributing author and editor of this
book. He has filed 14 patents in the areas of data science, data privacy, and cloud computing. David has been an advisor to severa l universities looking to develop academic programs related to data
analytics, and has been a frequent speaker at conferences and industry events. He also has been a a guest lecturer at universi- ties in the Boston area. His work has been featured in major publications including Forbes, Harvard Business Review, and the 2014 Massachusetts Big Data Report, commissioned by Governor Deval Patrick.
Involved with analytics and technology for nearly 20 years, David has worked with many Fortune 500 companies over his career, holding multiple roles involving analytics, including managing analytics and operations teams, delivering analytic con-
sulting engagements, managing a line of analytical software products for regulating the US banking industry, and developing Sohware-as-a-Service and BI-as-a-Service offerings. Additionally, David collaborated with the U.S. Federal Reserve in develop-
ing predictive models for monitoring mortgage portfolios. Barry Heller is an advisory technical education consultant at EMC Education Services. Barry is a course developer and cur-
riculum advisor in the emerging technology areas of Big Data and data science. Prior to his current role, Barry was a consul- tant research scientist leading numerous analytical initiatives within EMC's Total Customer Experience organization. Early in his EMC career, he managed the statistical engineering group as well as led the
data warehousing efforts in an Enterprise Resource Planning (ERP) implementation. Prior to joining EMC,
Barry held managerial and analytical roles in reliability engineering functions at medical diagnostic and technology companies. During his career, he has applied his quantitative skill set to a myriad of business applications in the Customer Service, Engineering, Manufacturing, Sales/Marketing, Finance, and Legal
arenas. Underscoring the importance of strong executive stakeholder engagement, many of his successes
have resulted from not only focusing on the technical details of an analysis, but on the decisions that will be resulting from the analysis. Barry earned a B.S. in Computational Mathematics from the Rochester Institute ofTechnology and an M.A. in
Mathematics from the State University of New York (SUNY) New Paltz. Beibei Yang is a Technical Education Consultant of EMC Education Services, responsible for developing severa l open courses