Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

International hrm case study brunt hotels answers

08/10/2021 Client: muhammad11 Deadline: 2 Day

7 Pg- HR Case Study Analysis

Case Study Analysis Project


With this project you will conduct an in-depth analysis of an international HRM case study.

Study the case and complete the following activities presented in the case document.

Activity A: Based on the information you have to date, what do you think the key priorities should be? (1/2 page)

Activity B: Who should be hired and why: PCNs, HCNs or a combination? (1 page)

Activity C: Write a recruitment advertisement for the new positions. (1/2 page)

Activity D: Design a compensation package for the hotel management position. Explain your rationale and include non-financial benefits. (1 page)

Activity E: Design a selection process for the candidates. (1 page)

Activity F: Design a training program for one of the managers. (1 page)

Activity G: Present expatriate services available in France. (1/2 page)

Include an introduction and a conclusion with this assignment and organize it with headings using the activities listed above.

ternational HRM Case Study

By Fiona L. Robson

STRATEGIC HR MANAGEMENT STUDENT WORKBOOK

Project team

Project leader: Fiona L. Robson

Project contributor: Bill Schaefer, SPHR Nancy A. Woolever, SPHR

External contributor: Sharon H. Leonard

Editor: Courtney J. Cornelius, copy editor

Design: Terry Biddle, graphic designer

© 2008 Society for Human Resource Management. Fiona L. Robson

Note to Hr faculty and instructors: SHRM cases and modules are intended for use in HR classrooms at universities. Teaching notes are included with each. While our current intent is to make the materials available without charge, we reserve the right to impose charges should we deem it necessary to support the program. However, currently, these resources are available free of charge to all. Please duplicate only the number of copies needed, one for each student in the class.

For more information, please contact: SHRM Academic Initiatives 1800 Duke Street, Alexandria, VA 22314, USA Phone: (800) 283-7476 Fax: (703) 535-6432 Web: www.shrm.org/hreducation

08-0753

© 2008 Society for Human Resource Management. Fiona L. Robson 1

International HRM Case Study

Purpose of the Case Study This case study is geared toward an undergraduate audience with a basic understanding of the issues involved in domestic recruitment and selection.

The case is based on a fi ctional organization in the United Kingdom’s hotel industry; however, the content covered is relevant internationally and among different industries. The material is presented in this manner to allow you to apply theory to a practical situation.

You will have an opportunity to think about the key decisions involved in international assignments. You will be able to transfer your knowledge of domestic HR issues to the international context and consider the roles and duties performed by expatriate workers.

Learning Outcomes for Students By the end of the case, you will:

Understand the main elements and issues related to international assignments. 

Demonstrate an awareness of when it is appropriate to use expatriate workers and  the key debates that are involved.

Appreciate the skills and knowledge needed by expatriate workers. 

Consider how organizations can prepare expatriate managers to succeed in an  international context.

Recommended Time Schedule For this case, you will be acting as independent management consultants and should be split into three groups. You will work within your groups for all of the activities provided in the case study document.

The instructor can decide whether any of the additional activities provided are appropriate for your group.

By Fiona L. Robson

Student Workbook

Strategic HR Management

2 © 2008 Society for Human Resource Management. Fiona L. Robson

recommeNDeD reSoUrceS

Book: Harzig, A.-W. and van Ruysseveldt, J. (2007). International Human Resource Management, 2nd edition. London: Sage.

A diverse selection of interesting journal articles exists on this topic: Brewster, C. (1997). International HRM: Beyond expatriation. Human Resource Management Journal, 7(3), 31.

Brewster, C., and Scullion, H. (1997). A review and agenda for expatriate HRM. Human Resource Management Journal, 7(3), 32-41.

Earley, P.C., and Peterson, R.S. (2004). The Elusive Cultural Chameleon: Cultural Intelligence as a New Approach to Intercultural Training for the Global Manager. Academy of Management Learning and Education, 3(1), 100-115.

Forster, N. (2000). Expatriates and the impact of cross-cultural training. Human Resource Management Journal, 10(3), 63–78.

Ingemar Torbiörn, I. (1997). Staffi ng for international operations. Human Resource Management Journal, 7(3), 42-51.

Matthews, V.E. (2000). Competition in the international hotel industry. International Journal of Contemporary Hospitality Management, 12(2), 114-118.

Morris, M., and Robie, C. (2001). Meta-analysis of the effects of cross-cultural training on expatriate performance and adjustment. International Journal of Training and Development, 5(2), 112-125.

© 2008 Society for Human Resource Management. Fiona L. Robson 3

Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget.

Brunt’s hotels are considered budget accommodations; they are functional, clean and reasonably priced. Additional information about UK hotel standards is available at http://www.qualityintourism.com/content/pdfs/Standards/Budget%20Hotels%20 Standard_INT.pdf .

Most guests stay for one to three nights and are a combination of business and leisure travellers. The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean that they will not be spending much time in their hotel rooms.

The organization has decided to use an ethnocentric approach and send some of their existing UK-based managers to France to lead the changeover of the new hotels and then manage them after they re-open. If this new overseas venture is successful, Brunt may decide to acquire other small hotel groups in other European countries. The organization would like to own 150 hotels in the next fi ve years. Their 10-year plan is to own 300 hotels across Europe. This is an ambitious target, so it is important that the organization fi nds an effective formula to operate successfully in other countries.

Background Information on the Organization

4 © 2008 Society for Human Resource Management. Fiona L. Robson

The organization has never owned hotels outside the UK before, and has hired a team of independent management consultants to advise them on how to proceed. They provided the consultants the following information during their initial meeting:

A majority of their existing managers said they would like a chance to work abroad. 

None of their existing managers speak French fl uently. 

They will allow four weeks to rebrand the hotels. The new hotels must be ready to  open after that time.

They expect to recruit a large number of staff for the new French hotels, because  more than 70 percent of the employees from the acquired organization left.

They will require their managers to be fl exible and move between countries if any  problems arise.

Activity A (5 minutes)

Based on the information you have to date, what do you think the key priorities should be?

Activity B (15-20 minutes, including presentation of ideas)

The hotel management asked you if they should look only at internal candidates who are parent country nationals (PCNs) or recruit host country nationals (HCNs). The class should be divided into three groups; each group should prepare a 3-minute argument based on the following:

Group 1 believes that only PCNs should be hired.

Group 2 believes that only HCNs should be hired.

Group 3 believes that a combination of PCNs and HCNs should be hired.

Present the advantages of the approach your group was allocated to the class.

Case Study—Part One

© 2008 Society for Human Resource Management. Fiona L. Robson 5

Brunt management decided that because this is their fi rst venture into a country outside the UK, they want to use PCNs to set up the new hotels and that only internal candidates should be considered. They think that this is important so they can incorporate the organization’s values. However, they believe that once the hotels are up and running, HCNs could be hired. The management vacancies must be fi lled as soon as possible.

In their company literature, the organization states that their core values are to:

Provide excellent levels of customer service to all guests. 

Provide a clean and comfortable environment for guests and staff. 

Recruit and retain excellent staff. 

Support and develop staff so they can reach their full potential. 

Continuously strive to improve all aspects of the business. 

Ensure that all hotel buildings, fi xtures and fi ttings are well-maintained in a  proactive manner.

It is important that the management consultants for this project take these core values into account when making their recommendations.

Activity C (15 minutes)

Write a recruitment advertisement for the new positions which can be sent to existing managers by e-mail. Your advertisement should include, at a minimum, the following information:

Main responsibilities of the new job. 

The skills you are looking for in the position. 

Case Study—Part Two

6 © 2008 Society for Human Resource Management. Fiona L. Robson

The management team liked your recruitment advertisement, but realized that they did not consider the salary for these new positions! Since the organization has never hired managers to work outside the UK before, they do not know how to start determining the compensation. They provide you with the following information that they found on the Internet:

Existing salary for managers is £30,000 (45,000 Euros) plus bonuses. 

Surveys show that the average salary for hotel managers in France is 60,000 Euros  with no opportunity to earn bonuses.

The directors want to have a consistent approach as to how they compensate expatriates because they expect their overseas business to expand in the future. They also want existing employees to be enticed into working abroad and want to have a good range of incentives.

Activity D (20 minutes)

Design a compensation package for the hotel management position. Explain the rationale for your design. You may also include non-fi nancial benefi ts.

Case Study—Part Three

© 2008 Society for Human Resource Management. Fiona L. Robson 7

The management eventually approves the advertisement and the compensation package and distributes both internally. Interested candidates are asked to write a letter to the CEO to explain why they think they are the best person for the job. Thirty managers apply for one of the new positions (there are 10 positions available), which means there will be 20 unsuccessful candidates still working for the organization.

The management team acknowledges that the application letters were not helpful with making decisions and that they need a more robust selection process. There must be a strong sense of fairness in the selection process because they do not want to de-motivate any of these existing employees. They want to select the right candidates because it is essential that the new hotels are successful and up and running quickly and effi ciently. The senior managers know all of the candidates quite well (personally and professionally). They would like you, as independent consultants, to design an appropriate selection methodology.

The management team advises you that they do not want to take into account the marital or family situation of the expatriate candidates; they are concerned that this may fall afoul of UK equal opportunities legislation.

Activity E (20-30 minutes)

Each management consultant group must design a selection process for the candidates.

There is no budget limit for the development of the process; the senior management team knows that it is important to get the right person for the job. However, because the new hotels must be up and running quickly, they ask you to design a selection process which will take a maximum of two days.

You are in competition with the other management consultant groups and have fi ve minutes to present your ideas. You must be able to justify why each method is appropriate.

Case Study—Part Four

8 © 2008 Society for Human Resource Management. Fiona L. Robson

The management hires six candidates to work overseas because they did not feel that the other candidates were qualifi ed. They feel confi dent that these six can successfully open the new hotels. The success of these managers is vital to the success of setting up the new business, so management wants to ensure they provide effective support for them in terms of training and development. They believe that the best option is to divide training into two parts: pre-departure training and on-the-job training in the new country. Since the organization has never sent employees abroad before, they are not sure about what should be included in these training programs. The only mandatory area that must be included is an introductory language section (including basic business French) so that the managers have a basic grasp of the French language by the time they open the new hotels. However, they hope that the managers will enjoy their introductory language course and will continue to attend more advanced language classes when the new hotels are open.

Activity F (20-30 minutes)

The organization knows that training is important; but despite looking at what other com- panies offer, they cannot decide what the key training areas should be.

They would like all three management consultant groups to design the content and structure of these training programs and allocate two managers to each of the groups (as indicated below). Because of the large investment they are making in the managers, they provide you with some details on each of them so that the training can be tailored to their needs.

Group 1 will design the training programs for Managers A and B.

Group 2 will design the training programs for Managers C and D.

Group 3 will design the training programs for Managers E and F.

Complete the table given to you by your instructor to show your proposals.

Case Study—Part Five

© 2008 Society for Human Resource Management. Fiona L. Robson 9

The management team decides to select only one of the three proposed training programs, confi dent that it will be useful and informative for the new expatriates. However, they would also like to provide external support for the new expatriates to make their transition to a new country as smooth as possible. They are aware of some of the services that can be offered to support employees on both a personal and professional level, but do not have a comprehensive overview.

Activity G (20-30 minutes)

The management team asks you to conduct Internet-based research to fi nd out what expatriate support services are available in France.

Each team should create a list of the services that are available and provide details of at least one organization which could provide the services. These services should then be listed in order of priority for the expatriates.

You will present your ideas to the other teams, so you should be prepared to justify your reasons for prioritizing the services.

Case Study—Part Six

SHrm members can download this case study and many others free of charge at www.shrm.org/hreducation/cases.asp. If you are not a SHrm member and would like to become one, please visit www.shrm.org/join.

1800 Duke Street Alexandria, VA 22314-3499

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Homework Master
Professional Accountant
Buy Coursework Help
Online Assignment Help
Financial Analyst
A Grade Exams
Writer Writer Name Offer Chat
Homework Master

ONLINE

Homework Master

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$40 Chat With Writer
Professional Accountant

ONLINE

Professional Accountant

I have read your project details. I can do this within your deadline.

$42 Chat With Writer
Buy Coursework Help

ONLINE

Buy Coursework Help

I have read your project details. I can do this within your deadline.

$28 Chat With Writer
Online Assignment Help

ONLINE

Online Assignment Help

I will cover all the points which you have mentioned in your project details.

$26 Chat With Writer
Financial Analyst

ONLINE

Financial Analyst

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$23 Chat With Writer
A Grade Exams

ONLINE

A Grade Exams

I will cover all the points which you have mentioned in your project details.

$36 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Relation to cloud computing - 112/73 blood pressure female - Problem cause solution speech outline - Project 4 - Individual therapy - Bsbrsk501 manage risk assessment - Discussion - Woman in the world magazyn - Genetic disorder brochure project - Proboards.thefinalphase - Assignment 1-1 - Apple consumer behaviour case study - Joseph banks aged care facility canning vale wa 6155 - Gettysburg.eduprinting - Crude mortality rate - Average speed of a turtle - Mandiant attack lifecycle - Political Science - 8 3 mystatlab final examination - Facebook ipo case study solution - What is a provider sponsored organization course hero - Chemistry study design 2020 - How to calculate trade discount and cash discount - Weather quotes in wuthering heights - United scientific holdings ltd v burnley borough council - Switch mode transformer gcse - Bivariate relationship linearity strength and direction - WK 5 SOCW 6443 Assignment: Considering Alternative Treatment Options for Anxiety Disorders - Pencil thin moustache chords - Why does proctor regard himself as a fraud - Anu introduction to actuarial science - Wife of bath shmoop - Sarin and o connor article - Google play music 3 months free - Assignment on e commerce pdf - Nursing Information management and technology Week 2 - Go bigpond com home index jsp - Unit 3 Assignment Due by 24 hours - ****+91-8529590991**** Love Vashikaran Specialist Molvi ji - Carver governance model powerpoint - 0.75 hp electric motor - Research Paper - Resource based view apple - Zimmer knee replacement mri protocol - Apple performance management system - RHETORICAL ANALYSIS - Bertrand russell thought philosophy was important because - Comparative analysis of financial statements project - As 2601 the demolition of structures - 150 word reflection after view a discussion board - Barometer used for measuring atmospheric pressure - Placatingly in a sentence - Monochronic vs polychronic test - Social Stratification Part I: Class - Pre lab questions answers biology - 300 words APA format - Phenol red color - P10 1a accounting answers - How many syllables in earth - Catering services business plan - 7 Principles of Healthcare - Beer's law lab report answers - A level history syllabus - Threaded 2 - Latex caption package download - Sea ray v drive - movie reflection - Understanding Islam - Syrian War And EU In A Vulnerable Situation - Why must a public speaker be audience centered - Pmp integration management questions and answers pdf - Difference between shang and zhou dynasty - Alesta powder coatings colors - Answer questions - All the songs the beatles gave away 1963 1990 - Quiz questions on drugs - Communication Plan - Competitive advantage of tim hortons - Inputs strategic plans target elements of change and outputs - Ainsworth and bowlby 1991 - Intro to American Politics Class: News Story Analysis - Port hedland local paper - Hounslow hurricanes swimming club - Acara's list of challenging words - Does mcdonalds use beef in fries - Statistics - Nursing - Rok week 8 Eco100 - Idea data analysis workbook - I am the messenger - Good to great chapter 7 summary - Window on humanity a concise introduction to anthropology pdf free - A small sacrifice yiyun li - Slade school of fine art entry requirements - Albert road recreation ground - Short story analysis assignment - Assignment - Sentence stems for writing - Legislation Comparison Grid and Testimony/Advocacy Statement - Little books inc recently reported