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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT CASE STUDY
Course Name: International Marketing & Export Management
Case Assignment: Read and answer the questions at the end of each case. All students must submit the case responses in MLA format. You may want to go outside of the case on these companies to see if there are new activities since the cases were published that may affect your answers.
(1) BP Page 152
(2) Avon Products, Inc. (A) Page 250
(3) Seven-Eleven Japan Page 312
(4) Ford Motor Company (LA) Page 377
This case must be analyzed in the following manner:
1. A short summary of the case
2. List most important facts in bullet point form
· Fact 1
· Fact 2
· Fact 3
· Etc.
3. Identify the key issues in the case
· Issue 1
· Issue 2
· Issue 3
· Etc.
4. Specify and evaluate any alternative courses of action
5. Recommend the best course of action
6. Then answer the questions at the end of the case in the text, if there are any
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