To get this class started review an interview conducted by a professional. This can be a talk show, news show, late night show, or sports show. I would find something online so that you can watch it over again if you need to.
Conditions: The interviewer should speak with at least two different guests and ask at least 5 questions.
Answer the following:
1. Cite to your interview: When did it air, who conducted the interview?
2. How did you interviewer build a connection with each guest? What was similar and what was different?
3. What research/knowledge did the interviewer know beforehand? Discuss how you could tell the interviewer was prepared.
4. List 5 questions the interviewer asked. Which did you believe to be the most effective and why? Which question did not work well and why?
5. What did you learn from watching this interview? Apply at least one concept from chapter 1 and chapter 2. Use boldface to high-light the concepts.
I N T E R V I E W I N G P r i n c i p l e s a n d P r a c t i c e s
F I F T E E N T H E D I T I O N
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I N T E R V I E W I N G P r i n c i p l e s a n d P r a c t i c e s
F I F T E E N T H E D I T I O N
Charles J. Stewart Purdue University
William B. Cash, Jr.
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mheducation.com/highered
INTERVIEWING: PRINCIPLES AND PRACTICES, FIFTEENTH EDITION
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2018 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2014, 2011, and 2008. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside the United States.
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ISBN 978-1-259-87053-8 MHID 1-259-87053-7
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Library of Congress Cataloging-in-Publication Data
Stewart, Charles J., author. | Cash, William B., author. Interviewing : principles and practices / Charles J. Stewart, Purdue University, William B. Cash, Jr. Fifteenth Edition. | Dubuque : McGraw-Hill Education, [2017] | Revised edition of the authors’ Interviewing, [2014] LCCN 2016042444 | ISBN 9781259870538 (alk. paper) LCSH: Interviewing—Textbooks. | Employment interviewing—Textbooks. | Counseling—Textbooks. LCC BF637.I5 S75 2017 | DDC 158.3/9—dc23 LC record available at https://lccn.loc.gov/2016042444
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the accuracy of the information presented at these sites.
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To the memory of William “Bill” Cash, Jr., student, co-author, and friend
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vii
A B O U T T H E A U T H O R S
Charles J. Stewart Charles J. “Charlie” Stewart is the former Margaret Church Distinguished Professor of Communication at Purdue University where he taught from 1961 to 2009. He taught undergraduate courses in interviewing and persuasion and graduate courses in such areas as persuasion and social protest, apologetic rhetoric, and extremist rhetoric on the Inter- net. He received the Charles B. Murphy Award for Outstanding Undergraduate Teaching from Purdue University and the Donald H. Ecroyd Award for Outstanding Teaching in Higher Education from the National Communication Association. He was a Founding Fellow of the Purdue University Teaching Academy. He has written articles, chapters, and books on interviewing, persuasion, and social movements.
Charlie Stewart has been a consultant with organizations such as the Internal Rev- enue Service, the American Electric Power Company, Libby Foods, the Indiana Univer- sity School of Dentistry, and the United Association of Plumbers and Pipefitters. He is currently a Court Appointed Special Advocate (CASA) for children.
William B. Cash, Jr. The late William “Bill” Cash began his work life in his father’s shoe and clothing store in northern Ohio. While still in high school, he began to work in broadcasting and adver- tising, and this led to bachelor’s and master’s degrees in broadcasting and speech com- munication at Kent State University. After completing his academic work at Kent State, he joined the speech communication faculty at Eastern Illinois University and began to consult with dozens of companies such as Blaw-Knox, IBM, and Hewitt Associates. Bill took a leave from Eastern Illinois and pursued a PhD in organizational communication under W. Charles Redding. He returned to the faculty at Eastern Illinois and created and taught a course in interviewing.
Bill Cash left college teaching and held positions with Ralston Purina, Detroit Edison, Baxter, and Curtis Mathis, often at the vice president level. After several years in industry, he returned to teaching and took a faculty position at National-Louis University in Chicago. He became the first chair of the College of Management and Business and developed courses in human resources, management, and marketing.
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ix
B R I E F C O N T E N T S
Preface xvii
1 An Introduction to Interviewing 1
2 An Interpersonal Communication Process 9
3 Questions and Their Uses 33
4 Structuring the Interview 49
5 The Informational Interview 71
6 The Survey Interview 99
7 The Recruiting Interview 129
8 The Employment Interview 155
9 The Performance Interview 193
10 The Persuasive Interview 215
11 The Counseling Interview 253
12 The Health Care Interview 275
Glossary 305
Author Index 319
Subject Index 323
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xi
C O N T E N T S
Preface xvii
1An Introduction to Interviewing 1 The Essential Characteristics of Interviews 1
Two Parties 1 Purpose and Structure 1 Interactional 2 Questions 2 Exercise #1—What Is and Is Not an Interview? 3
Traditional Forms of Interviewing 3 Information-Giving Interviews 3 Information-Gathering Interviews 3 Focus Group Interviews 4 Selection Interviews 4 Performance Review 4 Counseling 4 Persuasion 4 Technology and Interviewing 4 The Telephone Interview 5 Two-Way Video Technology 5 E-Mail 6 Webinars 6
Summary 7 Key TermS and ConCepTS 7 STudenT aCTiviTieS 8 noTeS 8 reSourCeS 8
2An Interpersonal Communication Process 9 Two Parties in the Interview 9
Relational Dimensions 10
Global Relationships 12 Gender in Relationships 12
Interchanging Roles during Interviews 13 Directive Approach 13 Nondirective Approach 14
Perceptions of Interviewer and Interviewee 14 Perceptions of Self 14 Perceptions of the Other Party 16
Communication Interactions 16 Levels of Interactions 17 Self-Disclosure 17 Verbal Interactions 18 Nonverbal Interactions 20 Verbal and Nonverbal Intertwined 20 Gender and Nonverbal Interactions 21 Culture and Nonverbal Interactions 21 Nonverbal Interactions in the Global Village 21
Feedback 22 Listening for Comprehension 23 Listening for Empathy 23 Listening for Evaluation 23 Listening for Resolution 24
The Interview Situation 24 Initiating the Interview 24 Perceptions 24 Timing 25 Location and Setting 26 Territoriality 26 Seating 27
Outside Forces 28
Summary 29
Key TermS and ConCepTS 30
STudenT aCTiviTieS 30
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xii Contents
noTeS 31
reSourCeS 32
3Questions and Their Uses 33 Open and Closed Questions 33
Open Questions 33 Closed Questions 34
Primary and Probing Questions 37 Types of Probing Questions 37 Skillful Interviewing with Probing Questions 40 Exercise #1—Supply the Probing Question 40
Neutral and Leading Questions 41 Exercise #2—Identification of Questions 42
Common Question Pitfalls 43 The Unintentional Bipolar Question 43 The Yes (No) Question 44 The Tell Me Everything Question 44 The Open-to-Closed Question 44 The Double-Barreled Question 44 The Unintentional Leading Question 45 The Guessing Question 45 The Curious Question 45 The Too High or Too Low Question 45 The Don’t Ask, Don’t Tell Question 45 Exercise #3—What Are the Pitfalls in These Questions? 46
Summary 47
Key TermS and ConCepTS 47
STudenT aCTiviTieS 47
noTeS 48
reSourCeS 48
4Structuring the Interview 49 The Body of the Interview 49
Interview Guide 49
Interview Schedules 51 Exercise #1—Interview Schedules 52 Question Sequences 53
Opening the Interview 56 The Two-Step Process 57 Nonverbal Communication in Openings 60 Exercise #2—Interview Openings 62
Closing the Interview 63 Guidelines for Closing Interviews 63 Closing Techniques 64 Exercise #3—Interview Closings 66
Summary 68
Key TermS and ConCepTS 68
STudenT aCTiviTieS 69
noTeS 69
reSourCeS 70
5The Informational Interview 71 Planning the Interview 71
Formulate Your Purpose 71 Research the Topic 72 Choose the Interviewee 73 Examine Your Relationship with the Interviewee 74 Study the Situation and Location 75 Structure Your Interview 76 The Interview Opening 77
Conducting the Interview 77 Motivating Interviewees 77 Asking Questions 78 Note Taking and Recording 80 Managing Unique Situations 82 Managing Difficult Interviewees 85
Closing the Interview 89
Preparing the Report or Story 89
The Interviewee in the Interview 90
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Do Your Homework 90 Understand the Relationship 90 Know the Situation 91 Anticipate Questions 91 Listen to Questions 91 Answer Strategically 92
Summary 93
Key TermS and ConCepTS 94
probing role-playing CaSeS 94
STudenT aCTiviTieS 95
noTeS 96
reSourCeS 97
6The Survey Interview 99 Purpose and Research 99
Structuring the Interview 100 Interview Guide and Schedule 100 The Opening 100 The Closing 102
Survey Questions 102 Phrasing Questions 103 Sample Question Development 104 Probing Questions 105 Question Strategies 105 Question Scales 108 Question Sequences 112
Selecting Interviewees 112 Defining the Population 112 Sampling Principles 112 Sampling Techniques 113
Selecting and Training Interviewers 115 Number Needed 115 Qualifications 115 Personal Characteristics 116 Training Interviewers 116
Conducting Survey Interviews 117
Pretesting the Interview 117 Interviewing Face-to-Face 118 Interviewing by Telephone 118 Interviewing through the Internet 120
Coding, Tabulation, and Analysis 121 Coding and Tabulation 121 Analysis 121
The Respondent in Survey Interviews 122 The Opening 122 The Question Phase 123
Summary 123
Key TermS and ConCepTS 124
Survey role-playing CaSeS 124
STudenT aCTiviTieS 125
noTeS 126
reSourCeS 127
7The Recruiting Interview 129 Where to Find Talented Applicants 129
Preparing the Recruiting Effort 131 Reviewing EEO Laws 131 Exercise #1—Testing Your Knowledge of EEO Laws 133 Developing an Applicant Profile 134 Assessing Today’s Applicants 135
Obtaining and Reviewing Information on Applicants 136
Application Forms 136 Cover Letters 136 Resumes 136 Letters of Recommendation and References 137 Standardized Tests 138 Social Media 139
Conducting the Interview 140 The Atmosphere and Setting 140 The Interview Parties 140
Contents xiii
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Opening the Interview 141 The Body of the Interview 142 Asking Questions 143 Giving Information 146 Closing the Interview 147
Evaluating the Interview 147 Summary 149 Key TermS and ConCepTS 149 reCruiTing role-playing CaSeS 149 STudenT aCTiviTieS 150 noTeS 151 reSourCeS 153
8The Employment Interview 155 Analyzing Yourself 155
Questions to Guide Your Self-Analysis 155
Doing Research 157 Research Your Field 157 Research the Position 158 Research the Organization 158 Research the Recruiter 159 Research Current Events 159 Research the Interview Process 159
Conducting the Search 160 Networking 160 Web Sites, Classified Ads, and Newsletters 161 Career Centers and Employment Agencies 162 The Career/Job Fair 162 Knocking on Doors 163
Presenting Yourself to the Employer 163 Branding 164 Résumés 164 The Portfolio 173 The Cover Letter 173
Creating a Favorable First Impression 175 Attitudes 175 Dress and Appearance 175
Nonverbal Communication 177 Interview Etiquette 178
Answering Questions 179 Preparing to Respond 179 Structuring Answers 180 Responding Successfully 180 Responding to Unlawful Questions 181 Exercise #1—Which Questions Are Unlawful and Why? 182
Asking Questions 184 Guidelines for Asking Questions 185 Question Pitfalls 185 Exercise #2—Applicant Pitfalls 185 Sample Applicant Questions 186
The Closing 187
Evaluation and Follow-Up 187
Handling Rejection 188
Summary 188
Key TermS and ConCepTS 189
employmenT role-playing CaSeS 189
STudenT aCTiviTieS 190
noTeS 191
reSourCeS 192
9The Performance Interview 193 Approaching the Interview as a Coaching Opportunity 194
Preparing for the Performance Interview 195 Reviewing Rules, Laws, and Regulations 195
Selecting Review Model 196 Behaviorally Anchored Rating Scales (BARS) Model 196 Management by Objectives (MBO) Model 197 Universal Performance Interviewing (UPI) Model 197 The 360-Degree Approach 200
The Performance Interview 202
xiv Contents
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Planning the Interview 202 Opening the Interview 202 Discussing Performance 203 Setting New Goals and a Plan of Action 204 Closing the Interview 204
The Employee in the Performance Review 204
The Performance Problem Interview 205 Determine Just Cause 206 Prepare for the Interview 206 Keep Self and the Situation under Control 208 Focus on the Problem 208 Avoid Conclusions during the Interview 209 Closing the Interview 209
Summary 209
Key TermS and ConCepTS 210
performanCe review role-playing CaSeS 210
STudenT aCTiviTieS 211
noTeS 212
reSourCeS 213
10The Persuasive Interview 215 The Ethics of Persuasion 215
What Is Ethical? 215 Fundamental Ethical Guidelines 216
Part 1: The Interviewer in the Persuasive Interview 217
Analyzing the Interviewee 218 Personal Characteristics 218 Educational, Social, and Economic Backgrounds 218 Culture 218 Values/Beliefs/Attitudes 219 Emotions 221
Analyzing the Situation 221 Atmosphere 221
Timing 222 Physical Setting 222 Outside Forces 222
Researching the Issue 223 Sources 223 Types of Evidence 223
Planning the Interview 223 Determine Your Purpose 223 Select Main Points 224 Develop Main Points 224 Select Strategies 226
Conducting the Interview 228 Opening 228 Need or Desire 229 Questions 230 Adapting to the Interviewee 231 The Solution 233 Considering the Solution 234 Handling Objections 234 Closing 236 Summary Outline 238
Part 2: The Interviewee in the Persuasive Interview 239
Be an Informed Participant 239 Psychological Strategies 239
Be a Critical Participant 240 Language Strategies 240 Logical Strategies 243 Evidence 245 The Opening 245 Need or Desire 246 Criteria 246 Solution 246 The Closing 247
Summary 247
Key TermS and ConCepTS 248
perSuaSion role-playing CaSeS 249
STudenT aCTiviTieS 250
Contents xv
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noTeS 251
reSourCeS 252
11The Counseling Interview 253 Ethics and the Counseling Interview 253
Establish and Maintain Trust 254 Act in the Interviewee’s Best Interests 254 Understand Your Limitations 254 Do Not Impose Your Values, Beliefs, and Attitudes 255 Respect Diversity 255 Maintain Relational Boundaries 256 Do No Harm 256
Prepare Thoroughly for the Counseling Interview 256
Select an Interviewing Approach 257 Select a Structure 258 Select the Setting 259
Conducting the Interview 260 The Opening 260 Encourage Self-Disclosure 261 Listen 262 Observe 262 Question 263 Respond 264 The Closing 268 Evaluate the Interview 268 The Telephone Interview 268
Summary 269
Key TermS and ConCepTS 269
CounSeling role-playing CaSeS 269
STudenT aCTiviTieS 271
noTeS 272
reSourCeS 273
12The Health Care Interview 275 Ethics and the Health Care Interview 275
Patient-Centered Care (PCC) 276 Sharing Control 278 Appreciating Diversity 278 Creating and Maintaining Trust 280
Opening the Interview 281 Enhancing the Climate 281 Establishing Rapport 282 Opening Questions 283
Getting Information 283 Barriers to Getting Information 284 Improving Information Getting 285 Addressing the Language Barrier 288
Giving Information 289 Causes for Loss and Distortion of Information 289 Giving Information More Effectively 291
Counseling and Persuading 292 Barriers to Effective Counseling and Persuading 293 Effective Counseling and Persuading 293
Closing the Interview 296
Summary 296
Key TermS and ConCepTS 297
HealTH Care role-playing CaSeS 297
STudenT aCTiviTieS 298
noTeS 298
reSourCeS 304
Glossary 305
Author Index 319
Subject Index 323
xvi Contents
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xvii
P R E F A C E
This fifteenth edition of Interviewing: Principles and Practices continues to focus on the fundamental principles applicable to all forms of interviewing and to seven specific types of interviewing while incorporating the latest in research, interpersonal communication theory, the uses of technology and social media, the role of ethics in interviewing, and EEO laws that affect employment and performance interviews. While we have included recent research findings and developments, the emphasis remains on building the interviewing skills of both interviewers and interviewees. Several chapters address the increasing diversity in the United States and our involvement in the global village as they impact the interviews in which we take part.
A major goal of this edition was to make it more user-friendly by sharpening the writing style, eliminating unnecessary materials and redundancies, making definitions and explanations more precise, and employing different print types to emphasize critical words, terms, concepts, and principles. We have restructured several chapters to provide clarity and logical progressions from point to point.
Changes in the Fifteenth Edition
• Chapter 1 includes a more focused development of the definition of interviewing to enable students to see the similarities and differences of interviewing from other types of interpersonal communication with an emphasis on collaboration between parties. There is a detailed discussion of how technology, beginning with the telephone, has impacted the nature of interviews, the growing use of two-way video technology to conduct interviews, and the serious implications this has for how we communicate interpersonally.
• Chapter 2 includes an expanded treatment of the nature and types of relation- ships in interviews and how these affect the essential collaborative process that ensues; the importance of trust, self-esteem, and self-worth in what parties are willing to disclose during interviews; the dangers of assuming that communica- tion is taking place; and how gender and cultural differences affect our use and interpretation of language.
• Chapter 3 includes sharper and clearer explanations and illustrations of question types, the uses of questions as the tools of the trade, and a refined treatment of common question pitfalls that make it more difficult to perform interview tasks efficiently and effectively.
• Chapter 4 includes clearer and expanded explanations of interview guides and schedules, question sequences, rapport and orientation in openings, types of openings and closings, and the importance of making openings and closings dia- logues rather than monologues.
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xviii Preface
• Chapter 5 includes expanded discussions of planning for and structuring infor- mational interviews, using criteria for selecting interviewees, conducting and taking part in videoconference interviews, and managing difficult interviewees.
• Chapter 6 includes refined discussions of qualitative and quantitative surveys, sampling techniques, incentives designed to increase participation, advantages and disadvantages of face-to-face interviews, and the telephone survey.
• Chapter 7 includes revised and expanded discussions of searching for new talent (internships, career and job fairs, kiosks, and Web sites), reviewing EEO laws, understanding and adapting to the unique characteristics of the millennial gen- eration, reviewing applicant materials prior to the interview, structuring inter- views, asking on-the-job questions, and closing the interview effectively.
• Chapter 9 includes emphases on conducting the performance review interview as a coaching opportunity, selecting an appropriate review model, employing a 360-degree approach, establishing a relaxed and supportive climate, orient- ing the employee, and avoiding a “gunnysacking” approach in the performance problem interview in which the interviewer stores up grievances and then dumps them on an employee all at once.
• Chapter 10 includes new and revised materials on ethics and persuasion, the cri- teria essential for successful persuasive interviews, how to establish substantial similarity with the interviewee, the use of questions in persuasive interviews, how to anticipate and respond to objections, and how to be an active and critical interviewee.
• Chapter 11 includes revised treatments of the nature of the counseling interview; the role of lay counselors who are similar to counselees and open, caring, and good listeners; a code of ethics for the counseling interview; trust as the corner- stone of the counseling relationship; respect for and understanding of the inter- viewee’s capabilities of making sound choices and decisions; the necessity to be culturally aware in today’s global village; and maintaining relational boundaries.
• Chapter 12 includes emphasis on the roles we all play in health care interviews, the critical importance of relationship between health care provider and patient, the sharing control during the interview, the influences of culture and gender in health care interactions, ways to lessen the negative impact of long waiting peri- ods, opening questions, reasons for patient resistance to disclosure during inter- views, ways to lessen the loss of information during and after interviews, how collaboration can promote self-persuasion, compliance with recommendations, and closing interviews.
Chapter Pedagogy
The role-playing cases at the ends of Chapters 5 through 12 provide students with opportunities to design and conduct practice interviews and to observe others’ efforts to employ the principles discussed. Student activities at the end of each chapter provide ideas for in- and out-of-class exercises, experiences, and information gathering. We have made many of these less complex and time-consuming. The up-to-date readings at the
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Preface xix
end of each chapter will help students and instructors who are interested in delving more deeply into specific topics, theories, and types of interviews. The glossary provides stu- dents with definitions of key words and concepts introduced throughout the text.
Intended Courses
This book is designed for courses in speech, communication, journalism, business, supervision, education, political science, nursing, criminology, and social work. It is also useful in workshops in various fields. We believe this book is of value to beginning students as well as to seasoned veterans because the principles, research, and techniques are changing rapidly in many fields. We have addressed theory and research findings where applicable, but our primary concern is with principles and techniques that can be translated into immediate practice in and out of the classroom.
Ancillary Materials
The 15th edition of Interviewing: Principles and Practices, is now available online with Connect, McGraw-Hill Education’s integrated assignment and assessment platform. Connect also offers SmartBook for the new edition, which is the first adaptive reading experience proven to improve grades and help students study more effectively. All of the title’s website and ancillary content is also available through Connect, including:
• A sample interview that illustrates the type of interview, situation, principles, practices, and mistakes parties make to challenge students to distinguish between effective and ineffective techniques, questions, and responses and know how to remedy them.
• An Instructor’s Manual, written by Charles Stewart, for each chapter. • A full Test Bank of multiple choice questions that test students on central con-
cepts and ideas in each chapter. • Lecture Slides for instructor use in class.