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Company Analysis Report Apple Inc
COMPANY PROFILE
Apple Inc
REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: 29 Oct 2020 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED
A Progressive Digital Media business
Apple Inc TABLE OF CONTENTS
Apple Inc © MarketLine
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TABLE OF CONTENTS
Company Overview ........................................................................................................ 3 Key Facts ......................................................................................................................... 3 Business Description ..................................................................................................... 4 History ............................................................................................................................. 5 Key Employees ............................................................................................................. 84 Key Employee Biographies .........................................................................................86 Major Products & Services ..........................................................................................88 SWOT Analysis ............................................................................................................. 89 Top Competitors ........................................................................................................... 94 Company View .............................................................................................................. 95 Locations And Subsidiaries ........................................................................................99
Apple Inc Company Overview
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Company Overview
COMPANY OVERVIEW
Apple Inc (Apple) designs, manufactures, and markets mobile communication and media devices, personal computers (PCs), portable and wearable devices. The company also offers related software, services, accessories, networking solutions, and third-party digital content and applications. Apple’s product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, Apple TV. It offers various consumer and professional software applications such as iOS, macOS, iPadOS, and watchOS operating systems, iCloud, AppleCare, Apple Pay, and accessories. Apple sells and delivers digital content and applications through Apple Store, App Store, Mac App Store, TV App Store, Watch App Store and Apple Music. The company’s business operations span the US, Europe, the Middle East and Asia-Pacific. Apple is headquartered in Cupertino, California, the US.
The company reported revenues of (US Dollars) US$260,174 million for the fiscal year ended September 2019 (FY2019), a decrease of 2% over FY2018. In FY2019, the company’s operating margin was 24.6%, compared to an operating margin of 26.7% in FY2018. In FY2019, the company recorded a net margin of 21.2%, compared to a net margin of 22.4% in FY2018.
Key Facts
KEY FACTS
Head Office Apple Inc 1 Apple Park Way CUPERTINO California CUPERTINO California USA
Phone 1 408 9961010 Fax Web Address www.apple.com/ Revenue / turnover (USD Mn) 260,174.0 Financial Year End September Employees 137,000 NASDAQ Ticker AAPL
Apple Inc Business Description
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Business Description
BUSINESS DESCRIPTION
Apple Inc (Apple) designs, manufactures and markets mobile communication and media devices and personal computers. The company sells software, services, accessories, networking solutions and third- party digital content and applications.
The company classifies its products and services into five categories: iPhone, iPad, Mac, Services, and Wearable, Home and Accessories.
Apple Inc History
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History
HISTORY
Contracts/Agreements
Year: 2020
In January, the company and Imagination Technologies signed an agreement to renew intellectual property in exchange for license fees.
Plans/Strategy
Year: 2020
In January, the company announced its plans to open a store in central Rome.
Acquisitions/Mergers/Takeovers
Year: 2020
In January, the company acquired Xnor.ai, a US-based artificial intelligence software start-up.
Corporate Changes/Expansions
Year: 2020
In January, the company announced to open a new office in downtown Montreal, Quebec, Canada.
Plans/Strategy
Year: 2020
In January, the company announced its plans to launch new affordable iPhone SE.
Contracts/Agreements
Year: 2020
In January, the company signed multi-year supply contracts with Broadcom to provide wireless components and modules which Apple would utilize in its products.
Plans/Strategy
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Year: 2020
In February, the company announced its plans to open retail outlets in India in 2021.
New Products/Services
Year: 2020
In March, the company launched a new app and a website to help users do self-screening for COVID-19.
Plans/Strategy
Year: 2020
In March, the company announced its plans to acquire Plessey Semiconductors, which makes LED displays for reality devices.
Acquisitions/Mergers/Takeovers
Year: 2020
In March, the company acquired Dark Sky, a weather application.
New Products/Services
Year: 2020
In March, the company launched the new iPad Pro for 2020 with the A12Z Bionic chip and Magic Keyboard with trackpad.
Contracts/Agreements
Year: 2020
In April, the company and Centers for Disease Control and Prevention partnered to create Coronavirus screening app.
Acquisitions/Mergers/Takeovers
Year: 2020
In April, the company acquired Voysis Ltd, a developer of voice artificial intelligence platform.
New Products/Services
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Year: 2020
In April, the company introduced the new iPhone SE, a lower-cost model in to the market.
New Products/Services
Year: 2020
In April, the company introduced a new mobility trends tool to aid COVID-19 prevention.
Plans/Strategy
Year: 2020
In May, the company announced its plans to launch the new iPhone 12 this year.
New Products/Services
Year: 2020
In March, the company announced to introduce iPad Pro with breakthrough LiDAR Scanner.
Financing Agreements
Year: 2020
In May, the company announced to invest US$334 million in Taiwanese based factory to produce both LED and micro LED displays for future devices.
New Products/Services
Year: 2020
In May, the company announced its plans to produce millions of AirPods wireless earphones in Vietnam.
Acquisitions/Mergers/Takeovers
Year: 2020
In May, the company acquired NextVR, a provider of sports and other content for virtual-reality headsets.
Acquisitions/Mergers/Takeovers
Year: 2020
Apple Inc History
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In May, the company acquired Inductiv, which developed technology that uses artificial intelligence to correct data.
New Products/Services
Year: 2020
In June, the company launched an open-source project for password manager developers.
Acquisitions/Mergers/Takeovers
Year: 2020
In June, the company acquired Fleetsmith Inc, a software company.
Contracts/Agreements
Year: 2020
In July, Apple Pay entered into a partnership with ME & Heritage Bank for contactless payments.
Corporate Changes/Expansions
Year: 2020
In July, the company announced the opening of a new store in Sanlitun, Beijing, China.
Acquisitions/Mergers/Takeovers
Year: 2020
In August, the company acquired Mobeewave Inc, a provider of payment solutions.
New Products/Services
Year: 2020
In August, the company launched a single gift card for digital and physical purchases.
Corporate Changes/Expansions
Year: 2020
In August, the company opened its all-glass Apple Store in Bangkok.
Apple Inc History
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Corporate Changes/Expansions
Year: 2020
In August, the company announced to open new retail space in Bangkok, Thailand.
Contracts/Agreements
Year: 2020
In August, the company entered into a partnership with Historically Black Colleges and Universities to bring coding, creativity, and workforce development opportunities across the US.
Financing Agreements
Year: 2020
In August, the company’s Taiwanese manufacturer Wistron announced to invest INR2,900 crores in India for the local production of iPhone.
New Products/Services
Year: 2020
In August, the company launched two new radio stations on Apple Music namely, Apple Music Hits and Apple Music Country and also announced its flagship radio station, Beats 1, has been renamed to Apple Music 1.
Acquisitions/Mergers/Takeovers
Year: 2020
In August, the company acquired Camerai, an Israeli photography startup.
Acquisitions/Mergers/Takeovers
Year: 2020
In August, the company acquired Spaces., a startup which provides virtual reality technologies.
Corporate Changes/Expansions
Year: 2020
In September, the company announced to invest in the construction of two onshore wind turbines to
Apple Inc History
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expands wind energy footprint in Europe.
Corporate Changes/Expansions
Year: 2020
In September, the company opened a new store, Apple Marina Bay Sands, in Singapore.
Corporate Changes/Expansions
Year: 2020
In August, the company announced to launch Apple store online in India.
Acquisitions/Mergers/Takeovers
Year: 2020
In September, the company announced the acquisition of Subverse, a telecommunications company.
New Products/Services
Year: 2020
In October, the company introduced a new smart speaker, HomePod mini.
New Products/Services
Year: 2020
In October, the company announced the launch of the iPhone 12.
Acquisitions/Mergers/Takeovers
Year: 2020
In October, the company announced the acquisition of ViLynx, an artificial intelligence startup.
Patent Grant
Year: 2020
In November, the company received a patent for an under-display optical biometric fingerprint sensor for an electronic device by the US Patent and Trademark Office.
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Contracts/Agreements
Year: 2020
In November, Apple announced its plans to launch new MacBook Pro laptops.
New Products/Services
Year: 2019
In January, Apple launched a silver wing grey pair of Beats Solo3 wireless headphones in China.
New Products/Services
Year: 2019
In January, the company announced its plans to launch three new iPhones.
Corporate Changes/Expansions
Year: 2019
In January, the company announced its plans to build a data centre in Vietnam.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, the company announced its plans to acquire Sonos Inc.
Contracts/Agreements
Year: 2019
In February, the company partnered with Aetna to produce a new app that encourage users to lead healthier lives.
Others
Year: 2019
In February, Apple and Verily a subsidiary of Alphabet invested in two major health wearable projects to produce a new app that provides insights into a user’s health.
Patent Grant
Apple Inc History
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Year: 2019
In February, Apple patented a biometric key, a biometric driver verification, to access a car.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, the company acquired UK-based digital marketing firm DataTiger.
Acquisitions/Mergers/Takeovers
Year: 2019
In February, the company announced its plans to acquire voice app firm PullString.
New Products/Services
Year: 2019
In February, Apple partnered with Goldman Sachs to jointly introduce a credit card, which can be paired with iPhones.
Contracts/Agreements
Year: 2019
In February, the company entered into a partnership with Alipay to boost iPhone sales in China.
Corporate Changes/Expansions
Year: 2019
In March, Apple announced to launch its mobile payment service in Slovakia.
Acquisitions/Mergers/Takeovers
Year: 2019
In March, the company announced its plans to acquire patents from AI security camera maker Lighthouse.
Acquisitions/Mergers/Takeovers
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Year: 2019
In March, the company acquired Laserlike, a Silicon Valley-based machine learning startup.
Acquisitions/Mergers/Takeovers
Year: 2019
In March, the company acquired Stamplay, which offers an API-based back-end development platform.
New Products/Services
Year: 2019
In March, the company announced the launch of its TV app, streaming and gaming service.
Contracts/Agreements
Year: 2019
In April, the company and TNG Digital entered into a partnership to allow app store payments with Touch ‘n Go eWallet.
Corporate Changes/Expansions
Year: 2019
In March, the company announced to build its first data centre in north China.
Plans/Strategy
Year: 2019
In April, Apple announced its plans to acquire Intel’s 5G modem business.
Plans/Strategy
Year: 2019
In April, Apple announced its plans to launch a new Find My Phone app for non-iOS devices.
Contracts/Agreements
Year: 2019
Apple Inc History
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In May, the company and MasterCard collaborated to enable TriMet commuters to add a digital Hop Fastpass card to their Apple Watch or iPhone in Portland, Oregon and Vancouver, Washington.
Acquisitions/Mergers/Takeovers
Year: 2019
In May, the company acquired Tueo Health, a startup working on an app to monitor asthma symptoms in sleeping children.
Plans/Strategy
Year: 2019
In May, Apple announced its plans to open its second official store in Taiwan.
Acquisitions/Mergers/Takeovers
Year: 2019
In May, the company acquired Patent rights of a system that monitors and manages chronic medical conditions while sleeping.
Plans/Strategy
Year: 2019
In May, Apple announced its plans to launch Apple Watch Nike+ Series 4 smartwatch in Ukraine.
Acquisitions/Mergers/Takeovers
Year: 2019
In June, the company acquired Drive.ai, a self-driving startup.
Corporate Changes/Expansions
Year: 2019
In July, the company announced the opening of a new design and development accelerator in Shanghai, China.
Plans/Strategy
Year: 2019
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In July, the company announced its plans to introduce a new Apple credit card to its customers.
Contracts/Agreements
Year: 2019
In July, the company signed an agreement to acquire a smartphone modem business from Intel Corporation.
Corporate Changes/Expansions
Year: 2019
In August, the company opened its new largest franchisee store in Mumbai, Maharashtra, India.
Plans/Strategy
Year: 2019
In August, the company announced its plans to open a two new stores in Delhi, Bengaluru, India.
Others
Year: 2019
In August, the company's subsidiary, FileMaker announced its plans to change its name to Claris.
Contracts/Agreements
Year: 2019
In August, the company partnered with RESOLve to find out responsibly source gold for electronics manufacture in Alaska.
Corporate Changes/Expansions
Year: 2019
In August, the company announced the opening of its new store in Marunouchi, Tokyo, Japan.
Corporate Changes/Expansions
Year: 2019
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In August, the company announced the reopening of its Apple store in Altamonte, Florida, the US.
Corporate Changes/Expansions
Year: 2019
In August, the company announced its plans to invest US$10 billion to set up an online selling platform in India.
Plans/Strategy
Year: 2019
In August, the company announced its plans to open a both online and offline stores in India.
Corporate Changes/Expansions
Year: 2019
In August, the company opened its new Aventura store in Miami, Florida, the US.
New Products/Services
Year: 2019
In September, the company and Burberry entered into a partnership to create R Message chat app.
Corporate Changes/Expansions
Year: 2019
In August, the company's retail chain in Central India, iNSPiRE announced to open a new Apple store in Nagpur, Maharashtra, India.
Plans/Strategy
Year: 2019
In September, the company announced its plans to introduce an online portal for selling of IPhones in India.
Contracts/Agreements
Year: 2019
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In September, the company collaborated with Burberry to develop retail chat tool that will enable retailer’s to text customers directly.
New Products/Services
Year: 2019
In September, the company announced to introduce three new iPhone models with improved camera features.
Contracts/Agreements
Year: 2019
In September, the company along with the National Institutes of Health, and Harvard University entered into a research partnership for a major long-term study of women’s health.
New Products/Services
Year: 2019
In September, the company introduced a new research app for the Apple Watch to allow U.S. users to participate in health studies.
Plans/Strategy
Year: 2019
In September, the company announced its plans to open a flagship store in the Polanco, Mexico City.
Plans/Strategy
Year: 2019
In September, the company announced its plan to invest US$1 billion in India's Apple manufacturing facility.
Corporate Changes/Expansions
Year: 2019
In September, the company opened its new Apple Store in Tokyo.
New Products/Services
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Year: 2019
In September, the company introduced a new ultra wideband chip to render Bluetooth obsolete.
Corporate Changes/Expansions
Year: 2019
In September, the company announced the opening of a new store in Columbia, Maryland, the US.
Plans/Strategy
Year: 2019
In September, Apple announced its plans to manufacture its next generation of Mac Pro desktop computer in Austin, Texas.
Corporate Changes/Expansions
Year: 2019
In September, the company opened its new Apple Antara retail store in Mexico City.
Plans/Strategy
Year: 2019
In September, the company announced its plans to launch a new iPad and Macbook with Mini-LED display.
Plans/Strategy
Year: 2019
In October, the company announced its plans to open its first retail store in India.
New Products/Services
Year: 2019
In October, the company launched the new macOS Catalina.
Acquisitions/Mergers/Takeovers
Year: 2019
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In October, the company acquired IKinema Ltd, a real-time procedural animation and supporting technology provider.
New Products/Services
Year: 2019
In October, the company launched Scottish Apple Cider.
Plans/Strategy
Year: 2019
In November, the company announced its plans to launch a new laptop with a reworked keyboard mechanism in Mid-2020.
New Products/Services
Year: 2019
In November, 'Snoopy in Space' launched Peanuts Gang on NASA Adventures on Apple TV+.
Plans/Strategy
Year: 2019
In November, the company announced its plans to launch a new iPad Pro with 3D Sensor.
Plans/Strategy
Year: 2019
In November, the company announced its plans to open a new campus in Austin, Texas.
Plans/Strategy
Year: 2019
In November, the company to open a new store in Downtown Toronto, Ontario, Canada.
New Products/Services
Year: 2019
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In December, the company launched Apple TV+, a new video-streaming service.
New Products/Services
Year: 2019
In December, Otterbox, an iPhone case manufacturer, launched Exo Edge, a new series of cases for the Apple Watch.
Acquisitions/Mergers/Takeovers
Year: 2019
In December, the company acquired Spectral Edge Ltd., an image processing technology firm.
Corporate Changes/Expansions
Year: 2019
In December, the company announced to open its new stores in Japan.
Contracts/Agreements
Year: 2019
In December, the company collaborated with ABC News on coverage of the upcoming 2020 US presidential election in its Apple News app.
Plans/Strategy
Year: 2019
In December, the company announced its plans to open an office in Pittsburgh, Pennsylvania.
Plans/Strategy
Year: 2019
In December, the company announced its plans to expand the production of AirPods in Vietnam.
Contracts/Agreements
Year: 2019
In October, the company partnered with M1 Limited to enable eSIM feature in Apple Watch Series 5.
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Acquisitions/Mergers/Takeovers
Year: 2018
In January, the company acquired Doe Pics Hit (Buddybuild) to develop amazing developer tools for the entire iOS community.
Patent Grant
Year: 2018
In January, the company received a US patent for its full-color 3D printing system.
New Products/Services
Year: 2018
In January, Jackery Inc, introduces new portable wireless charger for iPhone users.
New Products/Services
Year: 2018
In January, Apple launched Swift Playgrounds 2.0 with new robots, a subscription feature.
New Products/Services
Year: 2018
In January, Apple introduced HomePod voice speaker, takes on Google, Amazon.
New Products/Services
Year: 2018
In February, Amfeltec Corporation announced the offering of Apple Mac Pro users expansion solution via internal M.2 PCIe SSD AngelShark Carrier Board.
New Products/Services
Year: 2018
In February, Cisco, Apple, Aon and Allianz announced a new cyber risk management solution for businesses.
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Corporate Changes/Expansions
Year: 2018
In February, Apple announced to open new retail store, Apple Karntner Strasse in Vienna, Austria.
Contracts/Agreements
Year: 2018
In February, Apple and Cisco partnered with insurance companies to offer discounts for cyber-crime insurance.
Patent Grant
Year: 2018
In February, the company filed patent for the Virtual Reality/ Augmented Reality headsets.
Contracts/Agreements
Year: 2018
In February, the company and Shopify partnered to develop an e-commerce platform with augmented reality, for SME businesses to manage online store.
Contracts/Agreements
Year: 2018
In February, the company and Ant Financial partnered for Chinese customers to buy products in-store and online using Alipay.
New Products/Services
Year: 2018
In March, Apple released its new bezel-less smartphone, the iPhone X with Face ID.
Acquisitions/Mergers/Takeovers
Year: 2018
In March, Apple agreed to acquire the digital magazine subscription service, Texture, from Next Issue
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Media LLC.
Contracts/Agreements
Year: 2018
In March, IBM and Apple signed an extended pact for business applications to iOS devices for mobile machine learning.
New Products/Services
Year: 2018
In March, Apple launched a 9.7-inch ipad with pencil support for its customers.
Corporate Changes/Expansions
Year: 2018
In April, Apple opened a new retail store in Shinjuku district, Tokyo.
Corporate Changes/Expansions
Year: 2018
In February, the company opened a retail store in Vienna, Austria.
Patent Grant
Year: 2018
In April, the company filed a patent for its virtual reality experiences in self-driving cars.
New Products/Services
Year: 2018
In April, Apple launched the new iPhone recycling robot, Daisy.
Plans/Strategy
Year: 2018
In April, Apple plans to expand its engineering center in downtown Seattle, the US, extending its presence.
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New Products/Services
Year: 2018
In April, the company launched a new (PRODUCT)RED iPhone X Leather Folio.
Others
Year: 2018
In May, the company, Alcoa, Rio Tinto, the Government of Canada, and the Government of Quebec agreed to invest C$188 million for carbon-free aluminium smelting process.
Plans/Strategy
Year: 2018
In May, the company planned to provide training for blind and deaf communities with accessible coding by partnering with leading educators.
Contracts/Agreements
Year: 2018
In May, the company entered into a partnership with Volkswagen, to build autonomous electric vans.
New Products/Services
Year: 2018
In June, the company introduced macOS Mojave, the latest version of advanced desktop operating system.
New Products/Services
Year: 2018
In June, the company introduced a new App store connect App for developers.
New Products/Services
Year: 2018
In June, the company opened Health Records API to developers and researchers to create an ecosystem
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of apps that utilize health record data to empower consumers for various healthcare opportunities.
New Products/Services
Year: 2018
In June, Apple introduced a new platform, ARKit 2, that supports developers to integrate shared experiences.
New Products/Services
Year: 2018
In June, Apple introduced a new platform, ARKit 2, that supports developers to integrate shared experiences.
Patent Grant
Year: 2018
In June, the company signed a patent for wearable BP monitor, with a bluetooth compatible, a sensor and touchscreen.
New Products/Services
Year: 2018
In June, the company announced to expand its supporting app for iOS devices to more than 20 new countries and regions.
Plans/Strategy
Year: 2018
In June, the company plans to launch its original TV programming at a lower price than Netflix.
New Products/Services
Year: 2018
In June, the company released the third betas for iOS 11.4.1 and tvOS 11.4.1 for testing.
Contracts/Agreements
Year: 2018
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In June, the company partnered with Intel to manufacture modems for Apple iPhone 2018.
Acquisitions/Mergers/Takeovers
Year: 2018
In June, the company awarded an order to Sesame Workshop for live action and animated series, and develop a puppet show.
New Products/Services
Year: 2018
In June, the company launched Apple Watch Series 3 in Mena region.
Plans/Strategy
Year: 2018
In June, the company announced its plans to introduce new high-end AirPods, a new HomePod, and new studio quality over-ear headphones.
Others
Year: 2018
In June, the company rolled out its keyboard repair program for faulty MacBooks.
Corporate Changes/Expansions
Year: 2018
In June, the company opened its new retail location in Seattle, an University Village of Washington.
Plans/Strategy
Year: 2018
In June, the company planned to introduce its wireless charge feature on its AirPods wireless earphones.
New Products/Services
Year: 2018
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In July, the company announced to introduce MacBook Pro with model number MacBookPro15,3 embedded with Intel Core i7-8559U processor.
Plans/Strategy
Year: 2018
In July, the company announced its plans to shut down the photo print products service.
Corporate Changes/Expansions
Year: 2018
In July, the company's secretive autonomous car program added 11 new test vehicles to its fleet in California, the US.
Corporate Changes/Expansions
Year: 2018
In July, the company opened a new retail store, Apple Piazza Liberty in Milan, Italy.
Plans/Strategy
Year: 2018
In July, the company announced its plans to launch iOS 12 that includes ARKit update.
Others
Year: 2018
In July, the company expanded the availability of carrier billing and lane guidance to TIM, Bite, U Mobile, Singtel and StarHub, Sunrise and O2.
New Products/Services
Year: 2018
In July, the Roads and Transport Authority (RTA) in Dubai introduced Apple Pay for safe payments environment via RTA Dubai app.
Plans/Strategy
Year: 2018
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In August, Apple announced its plans to launch dual-SIM with 6.1-inch LCD display iPhone model exclusively in China.
Contracts/Agreements
Year: 2018
In August, Apple, Etsy, Akamai and Swiss Re signed an agreement for the development of two new wind and solar energy farms in Illinois and Virginia, the US.
Contracts/Agreements
Year: 2018
In August, Upstate Medical University partnered with Apple to support the university's HealthRecords on iPhone.
Others
Year: 2018
In August, the company joined the smart home-dedicated group, the Thread Group.
Contracts/Agreements
Year: 2018
In August, Apple and Verizon signed a partnership to provide a musical perk for unlimited customers.
Contracts/Agreements
Year: 2018
In June, the company entered into a partnership with Adobe, on augmented reality tools for developers and designers.
Acquisitions/Mergers/Takeovers
Year: 2018
In August, Cool Holdings, in partnership with Apple, acquired seven OneClick retail stores in the Dominican Republic for a value at US$4.3 million.
Plans/Strategy
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Year: 2018
In August, Apple announced its plans to open five to six 5,000 sq.ft. independent outlets in India.
Plans/Strategy
Year: 2018
In August, the company planned to launch new generation iPads, iPhones, and Apple watches.
Plans/Strategy
Year: 2018
In August, the company announced its plans to launch iOS 12 and macOS 10.14.
Acquisitions/Mergers/Takeovers
Year: 2018
In August, the company acquired Akonia Holographics LLC.
Plans/Strategy
Year: 2018
In September, the company announced its plans to launch new iPhones, watches, an entry-level laptop, a pro-focused Mac mini desktop computer and other new accessories like AirPower wireless charger.
Plans/Strategy
Year: 2018
In September, Apple announced its plans to launch three new iPhones including Apple Watch 4 series, iPads and Homepods.
New Products/Services
Year: 2018
In September, the company launched iPhone XR smartphone with advanced feautures.
Plans/Strategy
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Year: 2018
In September, the company announced its plans to open a new store in Paris, France.
Plans/Strategy
Year: 2018
In September, the company announced its plans to launch the dual-SIM iPhones.
New Products/Services
Year: 2018
In September, the company launched a 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max with super retina displays and other features.
Contracts/Agreements
Year: 2018
In September, Apple collaborated with Salesforce for the redesigned Salesforce Mobile app, with customer relationship management apps for iOS.
Plans/Strategy
Year: 2018
In September, Apple announced its plans to open two retail stores at Deer Park and Lehigh Valley, the US.
Others
Year: 2018
In October, by utilizing the Apple's Motion Tracking Technology the Swedish Game Studio Bublar introduced Mobile Sports Game.
Corporate Changes/Expansions
Year: 2018
The company expanded its Business Chat feature to international markets, including, Hong Kong, Canada, Japan, France, Australia, Germany, Italy, Singapore, Switzerland, and the UK.
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Litigation
Year: 2018
Apple wins a reversal of US$234 million patent damages award in University of Wisconsin patent lawsuit.
Acquisitions/Mergers/Takeovers
Year: 2018
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