JC Penny as a Case Study

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JC Penny as a Case Study

Using JC Penny as a case study, answer the following questions
1. Provide an abstract Abstract or Executive Summary of the case by summarizing your report
2. With respect to JC Penny, Identify the statement of immediate problems including the root cause of the immediate problem and the secondary problem that may or may not be solved if and when the immediate problem is solved.
3. Conduct/Describe the company’s Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) by explaining at least three items for each element
4. what two marco factors and two micro factors had an effect on the JC Penny
5. What action plan can be put forward to avoid future occurrence including what must be done by whom, why it should be done and how it should be done. Should problems arise, what contingency plan should be put in place
Include references used

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