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CASE STUDY - How JCPenney Sailed into a Red Ocean
Refere to attcahed book ( page # 489 (pdf pg # 515)
Requirements: APA format, At least 4 page excluding cover page, and reference.
ASSIGNMENT REQUIRMENTS:
Summarize the case study on your own words.
And answer on below questions.
DISCUSSION QUESTIONS (PG # 491) (pdf pg # 517)
1. While all brick-and-mortar retailers face the threat of Amazon and online shopping in general, why did JCPenney perform so poorly while other retailers such as Walmart, Best Buy, or Target fared better?
2. Ron Johnson was hailed as a star executive at Apple, where he led the company’s highly successful retail arm. As CEO of JCPenney he applied the “Apple playbook,” for example, moving JCPenney toward the higher end of the market or going with hunches (“we didn’t test at Apple”), rather than applying more traditional decision making. Why did his attempt to change JCPenney’s strategic position from cost-leadership to a blue ocean strategy fail so spectacularly? What are some of the lessons?
3. You are part of the McKinsey strategy consulting team that the new CEO, Jill Soltau, retained to help in turning around JCPenney. What recommendations would you give her? In particular, what type of business strategy would you want JCPenney to pursue, and how would you make the changes necessary? Be specific.
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