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Boston Ballet Case Study Assignment (*case is attached)- the case is very short
Boston Ballet had a very successful ticket selling result with its production of the Nutcracker. But the challenge is how to transfer this outcome to the rest of its portfolio. Imagine you are the new marketing director of Boston Ballet and you need to develop a marketing strategy for “non-holiday” performances.
Based on what worked for The Nutcracker, please write a 2-3 page plan (double spaced) that includes recommendations and rationale in the following 3 areas:
- Target Audience
- Frame of Reference
- Points of Difference
All for the non-Nutcracker part of the repertoire.
You may use additional background information about the Boston Ballet if you wish.
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