Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Jetblue core values

09/01/2021 Client: saad24vbs Deadline: 3 days

Final Project Milestone One: JetBlue Airlines


Joshua Knowlton


Strategic Management: MBA 700-X2929


Instructor: Dr. Worden


January 12, 2014



Strategy and the Strategic Management Process at JetBlue Airlines


1. Describe the industry in which the company operates


The following statistics are provided for the airline industry on a global level:


-2000 Airlines operating more than 23,000 aircrafts, providing service to over 3700 airports


-In 2006, there were 28 million scheduled flight departures, carrying over 2 billion passengers


-Growth of world air travel has averaged approximately 5% per year over the past 30 years


-Annual growth in air travel has been about twice the annual growth in GDP


-Expected to double over next 10 – 15 years


The following statistics are provided for the airline industry in the United States:


-100 certificated passenger airlines operate over 11 million flight departures per year


-Carry over one‐third of the world’s total air traffic


-745 million passengers in 2006 creating over $160 billion in total revenues


-545,000 employees and over 8,000 aircraft operating 31,000 flights per day


-Commercial aviation contributes 8 percent of the US Gross Domestic Product, according to recent estimates


2. What is the company’s stated strategy? Is it a winning strategy?


According to the corporate website, JetBlue’s mission is to bring humanity back to air travel. Part of the strategy implemented by the airline is to continuously strive to make every part of customers’ experiences as simple and as pleasant as possible. As a result of this mission and strategy, JetBlue created the Customer Bill of Rights (JetBlue Airways, 2014). This seems to be a winning strategy for the airline as it continues to experience phenomenal growth as it works to become “America’s favorite airline.”


3. How does the company’s mission statement compare to those of its competitors?


When it first began operations in 1999 the mission statement for JetBlue declared that the airline would become “the premier value-based carrier in the Americas.” However, according to Peterson (2012), it did not take corporate leadership long to realize that not a single customer, crewmember, or shareholder would ever know what was meant by the phrase “premier value-based carrier”. Luckily for JetBlue the company decided not to go after a mission statement full of buzzwords or lofty virtue. The mission statement that was ultimately crafted is a simple, straight forward concept, which is to bring humanity back to air travel (JetBlue, 2014).


This mission statement seems to be much better than that of competitors. For example, the mission of Southwest Airlines is “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company spirit” (Southwest Airlines, 2013). This seems to be one of those mission statements that contains lofty virtue which JetBlue wanted to avoid.


4. How do the mission, vision, and values support strategic objectives or performance targets of your company?


JetBlue’s mission to “bring humanity back to air travel was created in part due to the airlines goal of becoming “Americas’ Favorite Airline,” a rallying cry that has been the airline’s inspiration for delivering customer-friendly flying (Peterson, 2012). Despite having a phenomenal mission statement, it does not seem that JetBlue has a formal corporate vision statement. A quote from then CEO David Neeleman was featured in the company’s 2005 Annual Report which serves as a summary of the airline’s vision: “As JetBlue continues to grow, we know our commitment to friendly, helpful service, combined with amenities customers want, will continue to keep JetBlue #1 in the eyes of our customers” (“JetBlue Annual Report,” 2005).


JetBlue’s values of safety, caring, integrity, passion, and fun also support strategic objectives and help the airline achieve its mission (JetBlue Airways, 2014). A huge part of not only the mission statement but the overall strategic objective of JetBlue is the Customer Bill of Rights, which was inspired by the values of the organization. The JetBlue Customer Bill of Rights details the specific compensation that customers will receive if they are inconvenienced due to certain delays or cancellations that are within the airline’s control (JetBlue Airways, 2014).


. Other strategic objectives which are important to JetBlue include:


-High quality service and product


-Low operating costs


-Brand strength


-Strength of their people


(JetBlue Annual Report, 2010)


5. What do the mission, vision, and value statements say about the company and its leadership?


Originally JetBlue substituted a formal mission statement with five core values of safety, caring, fun, integrity, and passion (Judd, 2003). These five values were deemed so significant that they are printed on every paper paycheck JetBlue issues (Effectively Managing, 2004). However, after Dave Barger took over as President and CEO in 2007, the ultimate mission became bringing humanity back to air travel, though these values were never abandoned. The leadership of Barger and founder David Neeleman helped to establish the culture at the airline which help it achieve its mission. According to Ford (2004), JetBlue’s culture embodies what it considers the crucial “three Ps” that are introduced by high-level offers to each new employee on his or her first day of orientation: people, performance, and prosperity. Founder David Neeleman stated in 2004 that he believes it is vital that everyone understands and believes in the corporate philosophy about how people should be treated (Ford, 2004). Additionally, JetBlue teaches its staff that each of the three Ps has measurements associated with it that helps JetBlue translate the essential core values into quantifiable terms (Effectively Managing, 2004).


References:


1. Columbia University (n.d.). Airline Industry Overview. Retrieved on 12 January 2014 from http://www.columbia.edu/cu/consultingclub/Resources/Airlines_Eric_Henckels.pdf


2. Effectively Managing Performance Measurement Systems (2004). JetBlue Case Study, 79-87. Retrieved on 12 January 2014 from Business Source Complete.


3. JetBlue Airways (2014). Our Company. Retrieved on 12 January 2014 from http://www.jetblue.com/about/


4. JetBlue Annual Report (2005). The JetBlue Experience. Retrieved on 12 January 2014 from http://www.jetblue.com/about/ourcompany/annualreport/2005/jbexp2.html


5. JetBlue Annual Report (2010). Retrieved on 12 January 2014 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzg1MDQzfENoaWxkSUQ9Mzg2NzExfFR5cGU9MQ==&t=1


6. Judd, H. (2003). JetBlue Succeeds with Fun and Passion, Exec tells USU. Hard News Cafe Archive. Retrieved on 12 January 2014 from http://newscafe.ansci.usu.edu/archive/nov2003/1120_jetblue.html


7. Peterson, Joel (2012). Just What are You Trying to Say? Retrieved on 12 January 2014 from http://www.forbes.com/sites/joelpeterson/2012/11/13/just-what-are-you-trying-to-say/


8. Southwest Airlines (2013). Mission. Retrieved on 12 January 2014 from http://www.southwest.com/html/about-southwest/

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Homework Guru
Helping Hand
University Coursework Help
Top Essay Tutor
Writer Writer Name Offer Chat
Homework Guru

ONLINE

Homework Guru

Hi dear, I am ready to do your homework in a reasonable price and in a timely manner.

$77 Chat With Writer
Helping Hand

ONLINE

Helping Hand

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$75 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$77 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$80 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Communication matters 2nd edition pdf - Network troubleshooting questions and answers - Kal sangra houses for sale - Data profiling and cleansing - Research Paper and Works Cited Page Draft Instructions - Cross sectional case study - Confidentiality clause for consultants - Ceav graduate certificate in career development - (Rok) week 11 discussion eco100 - Party list system advantages and disadvantages - High low method equation - Week 8 signature assignment: microbial journal article review - Commitment a cautionary tale and provide an exampleRefer To Page 309. Commitment: A Cautionary Tale And Provide An Example Of This Issue Which Has Happened To You. This Assignment Will Be Graded Based On Depth And Clarity. - Victor g feros town planning consultants - Journal Entry - Another word for family - Nursing - Safety helmet expiry date hse - Biomes in north america - Harley davidson demographic customer - A series rlc circuit consists of a 50 ohm resistor - C4 Due in 24 hours - Lipids crossword puzzle answers - Jamie mcintyre net worth - Forms of Nursing Inquiry: Quality improvement (QI), Research, and Evidence-Based Practice (EBP) - Https www calculatorsoup com calculators time hours php - Cybertext building blocks of accounting a financial perspective - Annie's growing organically case analysis - Uti care plan goals - Www marriottintl my salesforce console - Traditional and contemporary psychodynamic theories - G101 multi purpose non caustic cleaner - +91-8306951337 vashikaran specialist near me IN Solapur - Maria the boy in the striped pajamas - Lionesse white pearl facial peeling instructions - Paypal in 2015 reshaping the financial services landscape - 9/2 - "Consumer Behavior Blog Post – The influences of social media on attitude-toward-the -object approach? " - A wt aqueous sulfuric acid solution - Microbiology case study paper - Argumentative Paper #5 - 10 minute speech ideas - M&m pizza case study solution - Define planning and organizing - Principle of business management , 3 questions, APA STYLE - Measuring tools in tle - Annotated bibliography university of phoenix - . I need 4000 words on Product Costs - N491 Discussion Mod 7 - Mylabs px pearsoned - Quotes about john proctor - Islamic environmental ethics hsc - How to write a ballad - Baroque period music dates - Human Nutrition - In the fog by milton geiger - What is business communication 2.0 - Intimate frontiers sparknotes - Discussion - Krumboltz theory of career choice - How to write a reflective cover letter - Redeeming love original version - Capm calculator excel - Lowes online error code 506 - Biological approach to abnormality - Informatics and nursing opportunities and challenges 6th edition pdf free - Pennsylvania system - Planned vs processual change - HW - Confessions of lady nijo summary - Types of cryptography ppt - Moscatelli veterinary clinic victoria tx - Heat of reaction lab report introduction - Revlon mission and vision statement - Illawarra fly treetop walk southern highlands - Peer Response - Cardiff university past exam papers - Master budget template excel - Please watch the following video and comment. - Hollywood homeless youth partnership - Discussion Responses - Manrose 1351 remote bathroom fan timer control - Taxi driver script breakdown - Chemistry 101 balancing equations worksheet answers - West midlands police narpo obituaries - Plural nouns spelling rules - Role performance model of health - Fr110 programmable room thermostat - Why did hoda kobeissi change her name - How to standardize an argument - Mary poppins short script for school play - 68 heath street east brisbane - Week 5 research literature design sampling and implementation assignment - Projected financial statement analysis - The art of negotiation chris voss - William wordsworth i wandered lonely as a cloud - X linked agammaglobulinemia case study - 1n4001 diode saturation current - Discussion responses - Intercultural communication presentation