Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Kankhajura station phone number

24/04/2021 Client: muhammad11 Deadline: 2 Day

W15323 HINDUSTAN UNILEVER LIMITED: MOBILE MARKETING IN RURAL INDIA – KAN KHAJURA TESAN (B)1 Rakhi Thakur wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2015, Richard Ivey School of Business Foundation Version: 2015-07-22 There is a lot of demand for content or entertainment in media dark villages and mobiles become [companies’] only route to that world. So, we [decided to] institutionalize missed calls into an entertainment channel.2 — Hemant Bakshi, executive director, Hindustan Unilever Limited Kan Khajura Tesan (KKT), which could be translated as “the ear worm radio channel,”3 recorded good penetration in North and Central India. Hindustan Unilever Limited (HUL) had created the channel with the aim of offering mobile-based, free entertainment while advertising HUL brands. Since its launch in Bihar in October 2013, KKT had more 11 million subscribers by June 2014.4 HUL had stopped its radio advertising in Bihar as KKT had greater reach than any other radio station in the area5 and it hoped to reach 50 million consumers by June 2015.6 However, KKT’s initial success and future plans raised several questions. Beyond the initial excitement, how should HUL create repeated visits and a viral effect? How should the company handle the issue of multilingualism? Outside KKT’s sphere of influence in Hindi-speaking states, what regional aspects should be adopted while scaling up across India? INTRODUCING: KAN KHAJURA TESAN Campaign Design, Rollout Making a missed call to receive free entertainment was an attractive proposition for customers in “media dark” areas of India who were already using the missed call mechanism to communicate with others as part of their daily lives. To make its radio channel relevant for customers, HUL researched the lives and routines of target customers for culturally relevant content. The company launched its KKT campaign through radio and outdoor print media, inviting local audiences to dial a toll-free number and make a missed call.7 The promotional tagline, “Give us a missed call and get free entertainment,” connected with the mobile usage behaviour and captured the essence of the campaign.8 Upon making a missed call to the KKT toll-free number, users would receive a call back from the channel containing 18 minutes of pre-programmed entertainment.9 This document is authorized for use only by Yingqiao Huang (yh1996@nyu.edu). Copying or posting is an infringement of copyright. Please contact customerservice@harvardbusiness.org or 800-988-0886 for additional copies. Page 2 9B15A038 KKT was first piloted in Bihar in October 2013. Within two months, it had acquired nearly 4 million users, each averaging more than 35 million minutes of usage (see Exhibit 1).10 The channel was gradually expanded to other parts of Central and North India. By April 2014, more than 8 million customers subscribed to KKT, making it the largest media channel in its target segment for HUL.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Assignments Hut
Instant Assignments
Buy Coursework Help
Engineering Exam Guru
Assignment Guru
Accounting & Finance Specialist
Writer Writer Name Offer Chat
Assignments Hut

ONLINE

Assignments Hut

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$45 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$48 Chat With Writer
Buy Coursework Help

ONLINE

Buy Coursework Help

I have read and understood all your initial requirements, and I am very professional in this task.

$47 Chat With Writer
Engineering Exam Guru

ONLINE

Engineering Exam Guru

I have read your project details. I can do this within your deadline.

$17 Chat With Writer
Assignment Guru

ONLINE

Assignment Guru

I have read and understood all your initial requirements, and I am very professional in this task.

$50 Chat With Writer
Accounting & Finance Specialist

ONLINE

Accounting & Finance Specialist

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$37 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Dr.Michelle_Prof2 - Night journey as either classical ballet or modern dance - Loss minimization in insurance - Betasustainability etf units - Aussie disposals ski pants - Electronic configuration of ba - Characteristics of a faithful disciple - Burning off cardinia shire - Crocs revolutionizing an industry's supply chain answers - In what way is zaroff portrayed as rainsford's foil - Properties and reactions of acids and bases lab report - Ethical issues with milgram's experiment - Biology 3 lab manual answers - 250 mcg to mg - Cloud Computing - Discuss the extent to which the IASB conceptual framework satisfies the above definition of fairness in Leonard’s comment above. - What does environmental sustainability mean for early childhood services - How do you become a chegg tutor - How to share data telstra - How did jokubas szedvilas say he would help the family - Centripetal pump in purifier - When was the microscope developed - Wlv uni academic calendar - What are 4 indicators of a chemical reaction - Api rp 2sim pdf free download - Coca cola mission statement and vision - Scott dafoe tattoo norwood ny - Discussion: American citizenship test and reflection - Geography - Difference between claim of fact value and policy - The intimacies of four continents - Zappos case study questions and answers - MBA 599 - DISCUSSION #6 - Box plot questions worksheet - Richard rodriguez hunger of memory pdf - Ann tayler children's centre - Netiq identity manager tutorial - Surface area to volume ratio formula - Palo alto ha1 down - Normalization works through a series of stages called normal forms - Anglo saxon place names - Activity analysis assignment - How to curate wikis on amino - How to transfer google slides to google docs - West midlands autistic society - Before the music dies - Chemical engineering ethics case studies - Harmonie water case study - Kyenquier - Poole hospital mri department - I need 3000 words in In what ways is cultural criminology different from 'orthodox' criminology? - Controversy and Debate - Management science questions - Male and female communication styles in the workplace - Surface finish ra 3.2 - Writing Assignment 5 - Computer hardware diagram pdf - Professional writing vs academic writing - Cacl2 na2co3 net ionic equation - Expulsion type lightning arrester - Exploring creation with physical science module 3 study guide answers - Business - Power point - Kpmg nunwood customer experience excellence centre - Cat7/1 - Principles of beneficence in research - +91 9928097710 divoRcE pRoblEm solution Molvi ji in Mumbai - Pete murray so beautiful guitar tab - Church with tower map symbol - Directions to rice university - College Application Essay - Need monday - Complete file 1 , 1000 words, international marketing IN 5HOURS - Activity 7 - Lewis dot structure of butane - Proverbs 4 7 esv - Coraline chapter 4 summary - Descriptive statistics and data visualization - Synonyms of social networking - What effect does creativity have on society and culture - What will cause the ppc to shift out - Computer misuse act 2008 - Robin hood case study pdf - Dublin west education centre - Lm 3680 dog clippers - Why is the social technographics ladder useful - Nursing Leadership - Ahpra nursing student registration - Is predation a biotic factor - BI - Case Study reflection - Force displacement graph area - Eu project proposal template - Classification of canine relationship - Fast co2 dragster designs - Everyday use dee - Two sample z test minitab - Strayer center city - Leadership and the one minute manager cliff notes - Where is the coriolis effect the largest - Don t be a menace español latino mega