Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Kirin usa case solution

01/04/2021 Client: muhammad11 Deadline: 2 Day

Need help with my Marketing question - I’m studying for my class.

The Kirin case data analysis can be done using Enginius and answer the following nine questions:

KIRIN CASE BACKGROUND: The case describes the strategic situation facing Kirin brewery in Japan. You are challenged to come up with a product design (beer!) that will deliver the desired incremental volume, net of cannibalization of the current product. Also, because Kirin is a niche product, it probably does not appeal to everyone. Therefore, your analysis should also include consideration of segmentation and targeting issues. The case involves multiple data sets and ME tools: segmentation, targeting and positioning as well as product design/conjoint. A complete analysis of the case will use cluster analysis, discriminant analysis, perceptual mapping and conjoint analysis.

Note: the Kirin case in Enginius provides 9 different data blocs.

FORMAT: Answers should be submitted in a WORD or PDF file that simply states answers to all parts of the questions as asked. I do NOT want to receive Enginius output files, but it may be helpful to insert selected key parts from the output into your written answers, such as a perceptual map, dendrogram, or other parts of the conjoint analysis or segmentation analysis that show how you developed your answers. If you do the correct analysis and answer the questions directly, a complete set of answers should be about 3 pages (single space).

Questions:

1. Briefly describe the strategic situation facing Kirin in Japan and the U.S. market at the time of the case. Why is it important for Kirin to increase its sales and market share in the U.S.? How large of an increase does Kirin need to achieve in order to be successful? Explain.

2. What types of data did Kirin collect to analyze this situation? Who did they collect data from? What decision do they need to make?

3. Conduct a traditional needs-based segmentation analysis (including discriminant analysis) to determine if the U.S. import beer market can be segmented in a useful way. How many segments are there in the market? (Enginius identifies a default of 3 segments, but you should also compare a 2-segment and 4-segment solution to a 3-segment solution – you can easily run these analyses by manually forcing Enginius to identify either 2, 3, or 4 segments). Are there any distinct and targetable segments that emerge from this analysis? Briefly describe the size and characteristics of each segment you found in the 2, 3, and 4 segment solutions. What is similar or different in these three solutions? Which should Kirin use?

4. Create a perceptual map of the import beer market. How many dimensions should you use, and why this number? Describe where Kirin is located on the map. Who are its closest competitors? How does Kirin’s positioning compare to Sapporo?

5. Run a conjoint analysis to identify a product design that will enable Kirin to increase its existing market share in the U.S. and sell enough additional cases of beer to achieve its strategic goals. Which choice rule makes the most sense to use in this analysis, and why? What market share can Kirin achieve with the new product it is planning (Kirin’s “New product profile” compared to Kirin’s “Existing product profile”)? Can Kirin do even better, i.e., achieve an even higher market share, with a more “optimal” product design? Explain.

6. Use the conjoint preference partworths to conduct another segmentation analysis to explore if there are distinct segments (as opposed to the overall market) that would prefer the new Kirin product you designed. [Note: In Enginius, you need to first run the Segmentation tool on the Preference partworths, then send the output to an Excel spreadsheet, then copy the Preference partworths to the “Segment” tab in the Excel file, then sort the table by segment number, then carefully copy/paste the partworths from each segment separately back into Enginius to run a conjoin analysis on each separate segment to identify the best possible product for Kirin to introduce to each segment ]. Should you standardize the data when running this segmentation analysis? [why or why not]. How many segments do you find when you segment the Preference partworths? Which segment do you think would be most promising for Kirin, and what market share could Kirin achieve in this segment? Is it worthwhile for Kirin to design a brand specifically for this segment? Explain.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Accounting & Finance Specialist
High Quality Assignments
Essay Writing Help
Quick N Quality
Accounting Homework Help
Peter O.
Writer Writer Name Offer Chat
Accounting & Finance Specialist

ONLINE

Accounting & Finance Specialist

I have read your project details. I can do this within your deadline.

$22 Chat With Writer
High Quality Assignments

ONLINE

High Quality Assignments

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$49 Chat With Writer
Essay Writing Help

ONLINE

Essay Writing Help

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$22 Chat With Writer
Quick N Quality

ONLINE

Quick N Quality

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$47 Chat With Writer
Accounting Homework Help

ONLINE

Accounting Homework Help

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$48 Chat With Writer
Peter O.

ONLINE

Peter O.

I have read your project details. I can do this within your deadline.

$15 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Discussion, APA 6, 2 References, Similarities Less 5% - The law of diminishing marginal utility explains why - What is a romantic poem called - A mh inductor carries a current - How much is centrelink crisis payment - An independent measures t hypothesis test is appropriate when ____ - Rubenstein bros clothing is expecting to pay - Vhdl code for 3 to 8 decoder - Psychological Factors - King arthur movie 2004 summary - Sine and cosine graph word problems - Oil red o stain protocol - MHA5020 WEEK 1 PROJECT/Setting the Stage for a Purpose - Earth moon sun scale model - 3 paragraphs Dialogic Theory of Public Speaking? Explain what you understand about it. In your own words share what you have learned about this theory. Why do you think this theory could be considered the cornerstone to our approach to public speakin - A5 dimensions in inches - 8.2 relative frequency homework answers - Www householdresponse com telfordwrekin - Discussion Response (AG) - Malware - WK8 - Delineate or portray crossword clue - Geringer v wildhorn ranch inc case brief - The arp entry deletion failed the requested operation requires elevation - Warman international ltd v dwyer summary - Essential cell biology 2010 - Discussion - Preble company manufactures one product - How far is the closest black hole - REPLY 1 - How many cubic inches in one us gallon - Lección 7 estructura 7.1 reflexive verbs answers - Johnson and johnson inventory turnover - Acara scope and sequence maths - Derivative of arcsin x - Visual basic exercises with solutions - Geometry eoc practice test 2 answer key - Eudemonistic model of health - Ju - Hw - How much would you weigh on mercury - The grass is always greener on the other side essay - Homework and Quiz - Food Essay - Resume and cover letter - Plagiarism checker usf - Systematic error and human error - Which of the following is the purpose of the problem section of an argumentative essay? - Module 5 - Bibliography - Size 4 us baby shoes age - Socw 6456 assignment - Pedagogy of the oppressed questions - What is absolute change - HR_GLOB_FIN (U1_RPL) - Scottish amateur football league - Inside intel inside harvard case study - Substitute for nichrome wire - Probability for grade 5 - HR Discussion post - Dept of transport wa transfer papers - Theory in practice the case of stan dvd download - Demand supply elasticity of coca cola - Finance manager personal statement - Generative questions for boards - Usgs fossil and mountain chain evidence worksheet answer key - 3 day goat stew taiwan - The field of finance primarily studies - Boroughmuir high school catchment - How much is an racv pre purchase inspection - King's house school junior department - Hairy bear big book activities - COMPUTER SECURITY_Week8 - Searching Databases - I'll pour this pestilence in his ear - Read the textbook chapters dealing with data collection and analysis - Choosing a mixed methods design creswell - Refer to the lincolnville school district bus data - Qrb 501 final exam answers - Strategic management of information systems pearlson pdf - Which of the following best approximates a pure monopoly - Discussion 4 - Discussion 2- CET - Risk Assessment Exercise - A guide to strata titles - Community Advocacy - Cite give me liberty eric foner - Ascending tracts in the spinal cord - Penélope muestra sus fotos a mí. - Boy overboard comprehension activities - What is a cheque butt - The airline project tutorial - Plate tectonics simulation answer key - Alberti bass in 3/4 - Mutually exclusive collectively exhaustive - Bell rock loop track - Cauchy euler differential equation problems - Https www youtube com watch v gf81d0ys58e - Henri fayol management theory - Newspaper articles with descriptive statistics - What are the three sources of a unique and valuable strategic position?