I have attached requirements for the assignment and also I have attached my work up until now. Below you can find a proposed structure
Background (tv showss social media following, twitter, youtube)
Target audience
Her effect on different target audience
Lifestyle and perfect life
Consumer segmentation (main bases of segmentation)
Demographics
Psychographics
Behavioral
Soft power, virals, selling power of products
Snapchat
Life as a business
Rise and shine
Lip filler
Kylie lip kit & Kylie cosmetics
(halo effect)
(brand element choice criteria)
(create culminate model)
(brand personality and brand identity)
(the brand system)
(perimeters of brand extensions)
(consumer behavior find on slides)
Marketing
Buzz
Scarcity
collaborations
Kylie skin (line extension)
Effectiveness of her branding
Valuation
Actually purchased for 600M
Brand equity