Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Lms aapoly net au

27/03/2021 Client: saad24vbs Deadline: 2 Day

Task 3C Marketing Plan (3000words)

The student is required to use a Tourism or Hospitality enterprise that has just

started or one you start as the basis for this assessment. You will develop a Digital

marketing plan for the next three years for your Hospitality/Tourism company.

Your Digital Marketing Plan should include:

Executive Summary

Opportunity

· Digital contribution review using analytics customized to the business – What

is digital marketing contributing now?

· Current digital marketing capabilities – How will we improve our governance

of digital marketing?

· Digital or Multichannel SWOT – What are the key issues we need to manage?

· Defined SMART Goals, Objectives and KPIs – What will digital marketing

contribute in the next planning period.

Strategy

· Vision for digital channels – What will digital marketing contribute in the

long-term.

· Segmentation and Targeting – What existing and new targeting approaches

will we use to boost acquisition and retention?

· Value Proposition – How can we improve value delivered by our brand(s)?

· Budget for investment – What budget is needed to implement strategic digital

initiatives?

Action

· Digital governance - The Digital Transformation plan to improve People,

Process, Tools and Metrics.

· Measurement and testing – What optimizations are planned to improve

efficiency and effectiveness?

Content:

· Introduction

· Situational Analysis

· Internal Environment (Resources & Capabilities)

· External Environment/Micro Analysis- (Suppliers, Customers, Competitors &

Intermediaries/Re-sellers)

· External Environment/Micro Analysis- (PEST)

· SWOT Analysis

· Digital Marketing Strategies

· Target Market Strategy

· Position Strategy

· ​Social Media Strategy

· ​Digital marketing Mix​ (7P’s)

● Digital Metrics Evaluation (​E-servqual​/Webservqual)

Conclusion & Recommendations

· Summarise the main findings of the Digital Marketing Plan and identifies any

implications or recommendations arising from the discussion;

· Any relevant ​Appendices​ (e.g. charts, graphs, maps).

The report analysis should be based on research evidence rather than personal

opinion. You should use relevant material from the weekly topics as well as other

resources including a minimum of eight (8) academic journal articles, texts and

company/business sources to support your ideas.

Criteria used to grade this task

The criteria for the assessment task are:

· The quality and completeness of the response to the report requirements.

· Evidence of appropriate research and reading.

· Clarity of expression and quality of overall presentation.

· Understanding of digital marketing theory and processes

· Develop suitable digital marketing plan

· Research skills to find information needed

· Analysis of external and internal information

· Discussion and range of tools and theories used

· Referencing, spelling, grammar

Estimated Student Workload: ​18-20 hours

https://studentlms.aapoly.edu.net.au/mod/url/view.php?id=105146
https://studentlms.aapoly.edu.net.au/mod/url/view.php?id=105147
https://studentlms.aapoly.edu.net.au/mod/url/view.php?id=105730

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Finance Homework Help
Financial Analyst
Essay Writing Help
Helping Engineer
Top Academic Guru
Instant Assignments
Writer Writer Name Offer Chat
Finance Homework Help

ONLINE

Finance Homework Help

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$44 Chat With Writer
Financial Analyst

ONLINE

Financial Analyst

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$18 Chat With Writer
Essay Writing Help

ONLINE

Essay Writing Help

I will cover all the points which you have mentioned in your project details.

$57 Chat With Writer
Helping Engineer

ONLINE

Helping Engineer

I will cover all the points which you have mentioned in your project details.

$18 Chat With Writer
Top Academic Guru

ONLINE

Top Academic Guru

Give me a chance, i will do this with my best efforts

$49 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

I will cover all the points which you have mentioned in your project details.

$53 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Responses - Metonymy examples in hamlet - If i do prove her haggard - Peng robinson equation of state excel - Determination of the copper content in a brass sample - Purdue owl mla 8 - Bsbmgt616 develop and implement strategic plans assessment 1 - Duty of care licensed premises - E - Accounting Paper - Fit out guidelines dubai - Week 1 Assignment BUsiness AIII - 4 4 practice graphing a function rule - Star wars clone wars planetary forces game - Rj45 stranded vs solid - Ross and rachel kiss - Ptr baler and compactor - Freud museum london jobs - Nipp risk management framework - Biot savart law in terms of current density - Writing an analytical commentary - Essbase report script level 0 - Chord me and my broken heart - Unguaranteed residual value lease - I shou university tuition fee - What is a samadhi - Any Cap/Hat Digitizer Here? - Classified biology past papers igcse - Which word is the predicate nominative in this sentence - Community Nursing DQ 1 week 4 Lisney Caraballo - Two bit mathews quotes from the book - Area of oblique triangle worksheet - Contra-actions that could occur during or after the treatment - Speech for school captain - Explore science working scientifically - Ammu the god of small things - Blood typing lab quiz - Precis writing and comprehension - Assignment 1 the circulatory system blood vessels - Common source amplifier using pmos and nmos - Rosemount 1151 dp transmitter - 100 million cash spectacular - Preparation of bromobenzene from phenol - Exploring slope high ratio mountain activity 11 answers - Bushbuckridge local municipality logo - City of tamarack negotiation - Victaulic groove dimension chart - Kabihasnang minoan at mycenaean - This tv channel on directv - Discussion Post - 1 peter 3 15 nkjv - 10 plagues egyptian gods chart - Name three meals of the day - Little assignment - Types of leadership cafs - Joint commission standards for history and physicals - Family Medicine 20 - Asa standards of practice - How to print double sided on word - Nursing discipline vs profession - How has hester's appearance changed - Blacklists and yellow dog contracts were - Fluke 5502a multi product calibrator - Woolworths car insurance number - Avl tree time complexity - Cube root of zero - Cisco content security management appliance user guide - Aircraft design a conceptual approach aiaa education series - What is cause and effect persuasive technique - Newtown an american tragedy pdf - Va form 22 1990 - Blind date by Lydia Davis - Gcf funding proposal template - Please help - Diode iv characteristics equation - Environment SLP 4 (hearing protection and back injuries) - Reynolds v united states 1879 - What is a fixed term contract in teaching - Athlean x free workouts - Strategic plan part 3 balanced scorecard and communication plan - DQ - International conference on harmonization guidelines - How many inches is a paper clip - Discussion - Unlike consumer focused salespeople business focused salespeople - 4d peanut gallery texarkana ar - Which of these sentences describes one of ezra pound's rules - Qnt 351 week 1 statistics in business - Rural and remote health journal abbreviation - Emotional development of early adulthood - World War 2 - Seven mysteries of the kingdom of heaven - Operations management chapter 12 answers - Module 03 Lab 01 - Mineral Composition - 665 wandong road wandong - Caterpillar tunneling revitalizing user adoption of business intelligence - Weetabix for weight loss - Susan buffett scholarship requirements - Help with paper - Multi finger test plug