Macville coffee assessment

BSBMGT616 Develop and implement strategic plans

BSBMGT616 Marking Guide 3 Version 1.0 Page 1 of 6

Marking Guide 3 (Write strategic plan)

Students Name

Student ID

Group

Assessor’s Name

Assessment Date/s

Notes to Assessor:  Students are required to achieve Satisfactory for all points listed below to be deemed as

Satisfactory for this assessment task.  In line with the Institute’s Student Assessment, Reassessment and Repeating Units of

Competency Guidelines policy, if a student is unable to achieve Satisfactory on their first attempt, you must record this accordingly below, provide feedback to the student and allow the student two more attempts before the student is deemed as Not Yet Satisfactory in this task.

 If providing students with further attempts, make sure to record the date and what the student did to have the result changed.

Outcomes

Satisfactory

Did the candidate: Yes No

Provide a completed draft strategic plan, with organisational objectives, and strategies for enacting and achieving the objectives?

Provide summary notes from their meeting with the organisation’s CEO?

Provide a briefing and information materials about the revised strategic plan for staff and responsible parties?

Send out a cover letter with strategic plan?

BSBMGT616 Develop and implement strategic plans

BSBMGT616 Marking Guide 3 Version 1.0 Page 2 of 6

Submit all materials in the timeframes agreed?

Performance indicators

Satisfactory

Did the candidate: Yes No

Provide strategic objectives stated as (or similar): 1. To sell and service MacVille espresso coffee machines in

every state of Australia in the next 5 years.

2. To increase profit margins by 5% in the next 5 years.

3. To establish the MacVille brand recognition in our key markets in the next 5 years.

4. To reduce our waste and energy use by 10% within the next five years?

Provide strategies stated as (or similar): 1. Strategy 1

a. Sign, action and establish the strategic alliance agreement with Java Estate.

b. Establish a Melbourne MacVille warehouse

c. Set up agents in other states and outsource maintenance contract.

2. Strategy 2 a. Instigate bulk-buying negotiations to reduce supplier

price.

b. Operate all departments at optimum capacity and productivity.

3. Strategy 3 a. Establish social, internet and networking marketing.

b. Join with Java Estate in co-branding cups and cafe banners.

4. Strategy 4 a. Set up innovation and reward programs for reducing

waste use.

BSBMGT616 Develop and implement strategic plans

BSBMGT616 Marking Guide 3 Version 1.0 Page 3 of 6

Satisfactory

Did the candidate: Yes No

b. Develop and implement energy use awareness campaign?

Provide, for the stated strategies, information similar to the following?

● Strategy 1a

○ Priority – 1

○ Timetable – 18 months

○ KPI – 200 machines installed p.a.

○ Person responsible – Chair of the Board

○ Risk management – Alliance managed by the Chair of the Board.

● Strategy 1b

○ Priority – 8

○ Timetable – 6 months

○ KPI – MacVille opens in Melbourne within 2 years after Sydney opens for business

○ Person responsible – CEO

○ Risk management – Secure necessary funding now.

● Strategy 1c

○ Priority – 5

○ Timetable – 3 months

○ KPI – Agent agreements and outsource maintenance contracts for South Australia, Western Australia, Northern Territory, Tasmania, ACT