Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Macy's target market

26/10/2020 Client: arwaabdullah Deadline: 10 Days

History of the Company

Name of Company:

How long have they been in business?

Since October 28, 1858.

Background information:

· Macy’s Store started as a small dry goods store in New York City in the year 1858. It was founded by Rowland Hussey Macy.

How has their business changed over the years?

· Over the years, the business at Macy’s Inc. has changed from just selling clothing to even acquiring a liquor license in the New York City. The Company has grown worldwide such that it allows for the shipment of goods to over 100 countries worldwide. This has also included online shopping for easy purchases to be made.

What is their mission statement?

· “Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers. "

Do they plan to expand, penetrate, diversify, or change their retail format in the near future?

· In the near future, Macy’s Inc. plans to expand, penetrate, and diversify their retail format to include more online shopping because the demands of their customers keep changing, and this can be easily addressed in an online marketing format.

Target Market

1. Who is their target market:

Macy’s stores sell consumer discretionary products such as apparel, accessories, cosmetics, and home furnishings. So, their target market are males and females all age from children under 1 years old to seniors. Macy’s target middle class adults incomes of between $30,000 and $100,000.

2. Define their customer according to demographics (age, gender, income level, education etc.).

Age, in this scenario Macy’s company will be targeting all customers for each and every age in the clothing category

Gender, in this scenario Macy’s company will be targeting male and female.

Income level, Macy’s company will be targeting mostly the middle-class income.

Education level, Macy company will be targeting customers who have an education level of at least able to have internet access.

3. Trade area – Primary, secondary, tertiary (refer to chapter. 8) From the book chapter 8 note.

Additional Notes:

It is a natural instinct for business a business to target many people. However, the company should know that promotional strategy will not be directed to one group. By doing this it will allow a highly focused campaign that will meet the needs.

Merchandise Assortment:

1.What are the major brands they carry?

The major brands are like Adidas, Lauren Ralph Lauren

and Calvin Klein and Tommy Hilfiger.

2.Do they have private brands?

Yes, they have private brands, according to the CEO Jeff Gennete Macy’s aims to grow its private –label and Private brands.

3.Where does this retailer’s merchandise fit on the category life cycle?

This retailer’s merchandise fit on the product category of life cycle. Here new trendy product can gain the highest price.

4.Why do you think they chose this stage of the life cycle? Does this retailer carry convenience goods, shopping goods or specialty goods?

They choose this stage of the cycle because the retailer is convenient in specialty goods.

5.Additional Notes: The retail market today has become more of a ‘sea of sameness’ therefore making Macy’s aims to grow its own brands, it is also planning to have an inventory to the chain and it should be different from what has been there already.

Store Location:

1. Where is this retail store located?

Macy’s located at Easton Town Center in located in Ohio Columbus.

2. Why do you think they chose this location?

Macy’s is located in a very strategic area according to esri.com the median income in the area and around is between $35,000 - $79,187 which is higher than state median income. Also, Macy’s located in a mixed area between youth and family which serves the two segments.

3. Is this accessible for the customer?

Yes.

4. What type of lease do they have?

Macy’s own their stores.

Pricing

What is this stores pricing policy? (Everyday Low Pricing. High/Low Pricing etc.)

The company has High/Low pricing

What other practices do they use to compete with price? (Coupons, Rebates, Price Bundling)

The company is able to compete with others through the following; coupons, Rebates and price Bundling. This is able to attract customers who are able to purchase its product compared to other companies

Does this retailer use the cost-oriented method of pricing or demand-oriented pricing?

From the policies of the company, it encourages its retailer to use cost-oriented method of pricing. This allow the retailers to purchase as many goods and give room for easy supplies to the customers.

Is there frequent shopper program?

The company uses program to facilitate online purchase to its customers.

Communication Mix

What type of paid advertisements does this business use?

The y uses paid advertisement such as Television, and social media to sensations its customers.

What type of unpaid communication does this business use? (Publicity)

The use social media for instance Facebook, Twitter among others.

Does this retailer use cooperative advertising? With whom?

It uses cooperative advertisement to facilitate its promotion for instance with other companies such as goggle which help the company to facilitate online selling.

What type of sales promotions does this retailer use? (Sales, Sampling, Demos, Contests etc.)

The company uses sales and sampling in facilitating its sale promotion among the customers.

Store Layout

What type of design layout des this store use? (Grid, Racetrack, Free Form etc.)

Provide graphics and photos for this one.

Image result for Store Layout of macy's

Is it effective for customer flow?

Yes, the layout of the company provides smooth for customer’s flow in and out of the premises

What type of fixtures do they use?

What type of lighting are they using?

They use A gondola lightening

In music constantly playing? What type?

Not really constant but at times music plays

What type of scent is in the store? Does it detract or attract?

The company has attractive smell for its customers

Customer Service

What type of services does this store offer? (Alterations, gift wrapping etc.)

The company provides alteration and gift wrapping services to its customers. This is to enable customer and attract more customers.

How does this store handle customer complaints?

They hear from customer any complain which they forward to the management and refund to the customers in a case where the product was not genuine delivered to the customer.

Does this store have – mystery shoppers to check level of service?

Yes, the store has mystery the check the level of the services.

Is the salesperson – empowered to make decisions or is it up to management?

The salesperson has no power to make decision but the store opens for any recommendation and suggestion from the salesperson but the decision is made by the management of the store.

Retail strategy:

competitive advantage:

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Buy Coursework Help
Top Essay Tutor
Quality Homework Helper
Essay Writing Help
Top Writing Guru
Online Assignment Help
Writer Writer Name Offer Chat
Buy Coursework Help

ONLINE

Buy Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$62 Chat With Writer
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$65 Chat With Writer
Quality Homework Helper

ONLINE

Quality Homework Helper

Hi dear, I am ready to do your homework in a reasonable price.

$62 Chat With Writer
Essay Writing Help

ONLINE

Essay Writing Help

I am a qualified and experienced Writer, Researcher, Tutor, analyst and Consultant. I hold MBA (Strategic Management) (Finance and Marketing) & CPA.K (Accounting and Finance.)

$62 Chat With Writer
Top Writing Guru

ONLINE

Top Writing Guru

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$60 Chat With Writer
Online Assignment Help

ONLINE

Online Assignment Help

Hi dear, I am ready to do your homework in a reasonable price.

$55 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Microarrays are a very useful tool in genomics because they - Beef cattle quiz questions - Clement hall texas tech - Professional accountability in clinical expertise - Free pragmatic language activities - Arb canopy spare parts - Off peak electricity times momentum - Mha/520 - Amp simple super abn - I am in this earthly world where to do harm - What is the company's total contribution margin under variable costing - Define planning and organizing - Si njay njay njay lyrics - Reading head start reviews - International economics theory and policy 9th edition solution manual pdf - Dying out west guitar tab - Biorad sds page manual - Edible cell model project - Need research paper - TM - Discussion 3 - Hnc electrical engineering graded unit - Concepts and theories in nursing - Internal emergency colour code - Dulux texture paint colours - Who are you lesson - Https www youtube com watch v ymyofrec5jk - Chelsea cookbook rodney spoke - World Civilization before 1650. wk 4 - Oscar mayer deli creations discontinued - The right thing to do james rachels pdf - How is durable medical equipment dme reimbursed in the hhpps - Wembley stadium project life cycle - Example of reflective report using gibbs - Thank you letter assignment - Individual therapy - Upper body pnf stretching examples - What is the 'business case' for this change? - Joint mobilization grades 1 5 - How to make a tv commercial script - 5x 7y 17 7x 5y 19 - Titration of vinegar lab answers - Citations Worksheet for "Sustainability & Eco-Innovatn" class - Paper with an introductory paragraph. - Teresa granger is the manager of chicago cheese - Nist sp 800 34 pdf - Describe the test for carbon dioxide - Hot work permit template - Properties of rigid motion - Literary devices in romeo and juliet act 3 scene 1 - Soap note examples for nurse practitioners uti - A2 level english vocabulary list - Is richard blanco married - Ctrip scientifically managing travel services - Write a short essay - 2003 chemistry hsc answers - TESLA - Citrix profile management admx - MGT312T Week. 2 Apply Self-Assessment Reflection - Smart notebook 11.4 product key - Broadcast tools wvrc 8 - The crucible 1996 characters - Fitts and posner stages of learning - Db cooper prison break - How many diagonals does a parallelogram have - When did mcdonald's open in italy - 20th century fashion pdf - Which of the following calculations multiplies 23 by 0.01 - Argumentative Essay Length: no less than 1,300 words, double-spaced, Times New Roman, 12 pt font size - Walden university mission statement - Alphabet of lines worksheet - Smartie cookies on sticks - Select an organization that has leveraged Cloud Computing technologies in an attempt to improve profitability or to give them a competitive advantage. - Homework - Medium textured plants nz - Australian human rights commission aglc - Annotated Bibliography - Biblical response to euthanasia - Novel Exploratory Essay Topics - Spinach tlc chromatography - Office 365 sign in ucl - Affidavit evidence in chief - The lake placid town council has decided - The understatement of the beginning inventory balance causes - Is everyone really equal second edition - Below standard tirade is outrageous - What are the primary components of panera bread's value chain - Ethics in Criminal Justice Research - Brandon white god of war - ECO 4223 Money and Banking Week 2 Money Talk Discussion - Melton library opening hours - Methodology (Machine Learning model) for predictive policing - What does portia say about neapolitan prince - Tenses rules with examples - Bsbrsk501 manage risk assessment - Wk 2, HSC 335: DQ - Organise and complete daily work activities resources - Embarrassing bodies sti checker - Exercise 30 blood vessel identification answers - Yeast cells are frequently used as hosts for cloning because - Technology Trends in Global Marketing