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Short Paper: Market Potential Indicator
Visit the Market Potential Index for Emerging Markets page at GlobalEdge. Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:
What are the indicators used in developing this index?
Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
Using the MPI, which countries would be ideal for this company to enter? Why?
For additional details, please refer to the Short Paper/Case Study Rubric document in the Assignment Guidelines and Rubrics section of the course.
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