Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Marketers and senior managers like to see graphical

16/10/2021 Client: muhammad11 Deadline: 2 Day

Question 1

Potential strategic fit is a function of all of the following EXCEPT:

[removed]

A.

firm’s strengths

[removed]

B.

firm’s resources

[removed]

C.

brand personalities

[removed]

D.

product prices

Question 2

What are two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting?

[removed]

A.

profitability and marketability

[removed]

B.

profitability and strategic fit

[removed]

C.

marketability and strategic fit

[removed]

D.

marketability and positioning

Question 3

A company tries to serve the segments whose needs match their _______, and in doing so hope to make very happy and loyal customers who will be very profitable.

[removed]

A.

abilities to deliver/delight

[removed]

B.

Opportunities

[removed]

C.

financial resources

[removed]

D.

Targets

Question 4

Fiat Chrysler is developing a marketing strategy for a new hybrid car and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor’s product would be a (n) _____.

[removed]

A.

Strength

[removed]

B.

Weakness

[removed]

C.

Opportunity

[removed]

D.

Threat

Question 5

A form of comparative analysis where customers show their opinions of another firm’s strengths vis-à-vis their competitors is a ______.

[removed]

A.

perceptual map

[removed]

B.

SWOT analysis

[removed]

C.

conjoint analysis

[removed]

D.

target comparison

Question 6

Which branding approach provides stronger financial outcomes to the company?

[removed]

A.

umbrella approach

[removed]

B.

house of brands

[removed]

C.

community branding

[removed]

D.

marketing approach

Question 7

Companies build associations to their brands through _____.

[removed]

A.

classical conditioning

[removed]

B.

operant conditioning

[removed]

C.

Learning

[removed]

D.

behavioral studies

Question 8

A brand name whose image is waning is less of a liability in which approach?

[removed]

A.

umbrella approach

[removed]

B.

community approach

[removed]

C.

house of brands

[removed]

D.

marketing approach

Question 9

Which is an example of co-branding?

[removed]

A.

Krispy Kreme gets a new donut flavor

[removed]

B.

Nike offers golf balls as part of its golf line

[removed]

C.

QuickBooks has its basic software, a version for Macs, another for small business needs, and premier packets for professionals, nonprofits, retailers

[removed]

D.

Brembo brakes are in Aston Martins

Question 10

One way marketers get customers to relate to brands is by creating a brand _______, such as Apple’s classification as “exciting” or how Gillette is action oriented.

[removed]

A.

Spokesperson

[removed]

B.

Image

[removed]

C.

Personality

[removed]

D.

Awareness

Question 11

A __________ is the general term used to describe both goods and services.

[removed]

A.

Price

[removed]

B.

Product

[removed]

C.

Promotion

[removed]

D.

Place

Question 12

Marianne is shopping for a new Apple Watch. Which of the 4Ps is most central to her purchase?

[removed]

A.

Price

[removed]

B.

Promotion

[removed]

C.

Place

[removed]

D.

Product

Question 13

_______ attributes are those that require some trial or consumption before evaluation.

[removed]

A.

Search

[removed]

B.

Product

[removed]

C.

Credence

[removed]

D.

Experience

Question 14

A _____ is comprised of several product lines that can vary in breadth and depth.

[removed]

A.

product mix

[removed]

B.

marketing mix

[removed]

C.

Company

[removed]

D.

Service

Question 15

What does good variability consists of?

[removed]

A.

Errors in the system, logistics, human resources and marketers want to reduce this variability.

[removed]

B.

The customization and tailoring of the service delivery for the customer’s unique needs.

[removed]

C.

A service provider representing the company.

[removed]

D.

Advancing in many industries wherein a customer interacts with technology, banking, airport check-in, etc.

Question 16

Hannah and Ellen rely on consistent messages received via word of mouth, and are older and more conservative than other customers of Product X. Hannah and Ellen most likely fall into which of the following categories?

[removed]

A.

late majority

[removed]

B.

early majority

[removed]

C.

laggards

[removed]

D.

innovators

Question 17

In which phase of the Product Life Cycle is customer awareness getting stronger, and there may be some buzz in the marketplace?

[removed]

A.

market introduction

[removed]

B.

Decline

[removed]

C.

market growth

[removed]

D.

Maturity

Question 18

What term refers to the group of people who are the most risk averse, skeptical of new products, and stereotypically lower in income?

[removed]

A.

early adopters

[removed]

B.

early majority

[removed]

C.

innovators

[removed]

D.

laggards

Question 19

If a company wants to be innovative, which strategy are they most likely to use?

[removed]

A.

market penetration

[removed]

B.

product development

[removed]

C.

market development

[removed]

D.

diversification

Question 20

At which stage in the new product development process does the company have a number of ideas that it thinks might work, and gets customers’ feedback as to which ideas sound most promising?

[removed]

A.

test marketing

[removed]

B.

concept testing

[removed]

C.

product development

[removed]

D.

product testing

Question 21

The different types of purchases are different because ______.

[removed]

A.

of the product itself

[removed]

B.

of differences in the mind of the customer

[removed]

C.

of customer attitudes

[removed]

D.

the price varies

Question 22

Which phase of the vehicle purchase process generates word of mouth?

[removed]

A.

customer evaluation

[removed]

B.

pre-purchase

[removed]

C.

Purchase

[removed]

D.

post-purchase

Question 23

A ____ item is something that is purchased without much thought before the purchase.

[removed]

A.

Quick

[removed]

B.

Specialty

[removed]

C.

Convenience

[removed]

D.

Shopping

Question 24

If a company wants a customer to have a higher motivation to learn more about their products, they should do what?

[removed]

A.

create customer involvement

[removed]

B.

advertise more

[removed]

C.

lower prices

[removed]

D.

increase brand awareness

Question 25

Customer involvement is ____ on a B2C specialty purchase.

[removed]

A.

Very low

[removed]

B.

Low

[removed]

C.

Medium

[removed]

D.

High

Question 26

Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out ______.

[removed]

A.

what will appeal to high end customers

[removed]

B.

which customers might like their product, and how to get the product into their hands

[removed]

C.

which customers are price sensitive

[removed]

D.

which customers have brand loyalty and seek a brand image similar to other brands they like

Question 27

__________ means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person’s idiosyncratic desires.

[removed]

A.

Geographic marketing

[removed]

B.

One-to-one marketing

[removed]

C.

Mass marketing

[removed]

D.

Psychological marketing

Question 28

Newlyweds are most likely to spend money on which of the following?

[removed]

A.

charitable giving

[removed]

B.

Furniture

[removed]

C.

Music

[removed]

D.

health care

Question 29

As segments increase in size, it becomes _______ to satisfy them with the same product.

[removed]

A.

more difficult

[removed]

B.

Easier

[removed]

C.

Cheaper

[removed]

D.

more fun

Question 30

_______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.

[removed]

A.

One-to-one marketing

[removed]

B.

Gender marketing

[removed]

C.

Group marketing

[removed]

D.

Mass marketing

Question 31

The 4Ps include all of the following EXCEPT:

[removed]

A.

Positioning

[removed]

B.

Price

[removed]

C.

Product

[removed]

D.

Place

Question 32

Most firms advertising's goal is to enhance _____.

[removed]

A.

Brand Image

[removed]

B.

Profit

[removed]

C.

Marketing

[removed]

D.

Purchases

Question 33

Fundamentally, the best marketers at any company put themselves in the place of their _____.

[removed]

A.

Company

[removed]

B.

Customers

[removed]

C.

Competitors

[removed]

D.

Friends

Question 34

Due to marketing’s success in business, what do management gurus think about marketing’s role in a company?

[removed]

A.

they think its role is to direct sales

[removed]

B.

it takes no special skill to be a good marketer anymore

[removed]

C.

that it’s not just a function anymore

[removed]

D.

it’s the most important aspect

Question 35

_____ and _____ are the central players in the marketing exchange.

[removed]

A.

Context, customer

[removed]

B.

Collaborator, competitor

[removed]

C.

Context, company

[removed]

D.

Customer, company

Question 36

Product leadership refers to companies that ______.

[removed]

A.

are good at production and delivery, and price and convenience

[removed]

B.

are expensive but is expected to pay off in long-term loyalty and enhanced customer lifetime value

[removed]

C.

pride themselves on quality and innovation

[removed]

D.

are willing to tailor their products to particular customer needs

Question 37

A firm’s positioning statement should address their target segment. Anything else they’ll say in the positioning statement will have _______ meaning to customers who are not in that segment.

[removed]

A.

a lot of

[removed]

B.

No

[removed]

C.

very significant

[removed]

D.

Confusing

Question 38

The positioning statement can serve as an internal memorandum keeping all managers aligned as a basic guiding principle in all their collective decisions, so as to enhance the likelihood of ______ in the results of those decisions.

[removed]

A.

Innovation

[removed]

B.

Consistencies

[removed]

C.

Boredom

[removed]

D.

Excitement

Question 39

Marketers and senior managers like to see graphical depictions of where their brands are, and where their competitors are in the minds of their customers. What are these called?

[removed]

A.

Histograms

[removed]

B.

perceptual maps

[removed]

C.

Genograms

[removed]

D.

opinion charts

Question 40

Operational excellence refers to companies that ________.

[removed]

A.

are good at production, delivery, price, and convenience

[removed]

B.

pride themselves on quality and innovation

[removed]

C.

are willing to tailor their products to particular customer needs

[removed]

D.

are expensive but is expected to pay off in long-term loyalty and enhanced customer lifetime value

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Professor Smith
24/7 Assignment Help
Academic Master
Innovative Writer
Homework Tutor
Homework Master
Writer Writer Name Offer Chat
Professor Smith

ONLINE

Professor Smith

I can assist you in plagiarism free writing as I have already done several related projects of writing. I have a master qualification with 5 years’ experience in; Essay Writing, Case Study Writing, Report Writing.

$47 Chat With Writer
24/7 Assignment Help

ONLINE

24/7 Assignment Help

I will provide you with the well organized and well research papers from different primary and secondary sources will write the content that will support your points.

$32 Chat With Writer
Academic Master

ONLINE

Academic Master

I am a professional and experienced writer and I have written research reports, proposals, essays, thesis and dissertations on a variety of topics.

$39 Chat With Writer
Innovative Writer

ONLINE

Innovative Writer

I have assisted scholars, business persons, startups, entrepreneurs, marketers, managers etc in their, pitches, presentations, market research, business plans etc.

$38 Chat With Writer
Homework Tutor

ONLINE

Homework Tutor

After reading your project details, I feel myself as the best option for you to fulfill this project with 100 percent perfection.

$50 Chat With Writer
Homework Master

ONLINE

Homework Master

As an experienced writer, I have extensive experience in business writing, report writing, business profile writing, writing business reports and business plans for my clients.

$17 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Amp capital shopping centres pty limited - Mary palm's checking account had a starting balance - Anth journal - Father of intel pentium chip - A golf club exerts an average force of - Bd order of draw - Concepts of territoriality privacy and personal space - 3par service console download - Module 3-NUR506 - Air enters an evaporative cooler at atm - Somebody wanted but so then finally - Anatomy and physiology - Module 6 drug and alcohol test answers - DIVERSE MANAGEMENT - Stoke goldington christmas trees - Discussion Week 3.2 - Rhetorical analysis of a public document - Legal and ethical framework within the community service - Globalization challenges and opportunities a flattened world - Accounting II exam - Math 140 final exam - Clock Divider and Sequencer - Dunkin donuts distribution channels - Cook chill food service - There their or they're worksheet - Alice in wonderland cat name dinah - Billy blue web design - Bar graph rubric pdf - What does unicellular mean - Wk 3, HCS 341: Recruitment Matrix Worksheet - High jump recording sheet - A pitfall to avoid in pursuing a differentiation strategy is - Civilization - Northern heights dahisar east sample flat - Get help with chemistry homework - Organizational communication a critical approach pdf - Human resource - Grade 7 reading list - MBA - Main - Activity 6 - Business-Level and Corporate-Level Strategies - R pod 176 specs - Hoyt smoke carbonite compound bow - Depression - Very rough order of magnitude - Position paper - The hollywood film industry reading answers - Lab Report #11 - Team Management Assignment -1 - Utrecht centre for water oceans and sustainability law - Summarize the three most important items for importance of having a role model and mentor and developing relationships, encouraging diversity, and providing effective feedback - Central Tendancy - Change management courses brisbane - Setting of ready player one - Simon st josephs ferntree gully - Dice game program in java - Business Intelligence - Writing from the inside out - How to write like the 1920s - Discussion: Reflecting on Hardships & Overcoming Challenge - Open ended questions in nursing - Ethics 101 what every leader needs to know pdf - Structural equation modeling spss youtube - Toothpick fish lab answer key - The dark child chapter 1 summary - Juniper ssg 140 replacement - Catholic college wodonga fees - Leccion 5 contextos activities - Hemophilia pedigree with genotypes - Fight club schizophrenia scene - Kathmandu annual report 2020 - Hmework questions - What is southern gothic - How to calculate standard deviation on casio fx-82au plus ii - Pop evil university of michigan song - Pure water conduct electricity - Philosphy - Toms mission and vision statement - Week 4 career and company research - How is pleasantville a dystopia - Week 2 Discussion - Math Questions - Newman projection to chair conformation - 10-1 Discussion: Going Forward - Joy luck club questions - Week 6 Journal Article Analysis - Financial ratio analysis fin 571 - Chalk and wire saint leo university - Dog training brisbane southside - Forever living joining fee - Click and learn virus explorer answers - An example of a work stereotype is that _____ - Journal impact factor 2015 - Jones & bartlett learning llc - 14608 rudolph dadey dr charlotte nc 28277 - America as Superpower - Aviation law - Grtep answers - Week 10 - Marketing - Crawford corporation incurred the following transactions. - Correctional leadership competencies for the 21st century