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First Assignment – Introduction to marketing
• Choose a Saudi business from the list and answer the questions: http://the-saudi.net/business-center/saudi-top-100.htm
1. Identify the business briefly
2. What is the business strategy?
3. Describe its products and/or services.
4. Identify its customer. (Segmentation, target market)
5. Why do you think that customers buy their product and/or service from this company?
6. Identify two competitors and describe how this business differentiates itself from them.
7. Does the business have a competitive advantage?
8. Apply the BGC matrix to analyze the current business portfolio
9. If this were your business, what would you do differently? Explain your response.
10. Analyse the company’s situation by using SWOT analysis
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