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Marketing essentials assignment examples

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Marketing Essentials/Module Booklet/ME brief.pdf

pg. 1 Issue: Feb 2018 Copyright © - All rights reserved - UK College of Business and Computing


BTEC HND in Business


Assignment Brief


RQF Unit 35 Marketing Essentials


Unit level 4


Unit code R/508/0486


Guided learning hours 60


Term Start Date 26th February 2018


Hand out date w/c 26/02/2018


Submission Deadline 20th May 2018 11.59 pm


Lecturers & Formative Assessments 10 Weeks


Module Leader Khalid Karim


Copyright © - All rights reserved - UK College of Business and Computing


This document is the product and property of the UK College of Business and Computing and therefore may not


be: shared with any external third party; reproduced in full or in part; or used in any other related manner


whatsoever, without prior expressed written permission. This statement is for the attention of students, staff


and external parties. In the case of copyright infringement, legal action will be exercised.


pg. 2 Issue: Feb 2018 Copyright © - All rights reserved - UK College of Business and Computing


Assignment title Marketing Essentials


Word count Approximately 3000 words


Purpose of this assignment


This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing


plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories


and frameworks, they will also be able to relate these to real-world examples, including products/services that they


encounter in their own daily lives.


Evidences


The evidences towards this assignment should include;


 Memo


 Marketing strategy (7Ps marking mix)


 Marketing plan


pg. 3 Issue: Feb 2018 Copyright © - All rights reserved - UK College of Business and Computing


Part 1


LO1: Explain the role of marketing and how it interrelates with other functional units of an organisation


Scenario:


You are a newly appointed Marketing Manager of a relatively new transportation company ‘Your Destination’


specialised in providing transportation facilities nationwide. The company is growing fast and after 3 years of


successful operation within London and Essex, senior management has finally decided to become a nationwide


company with branches in Manchester, Newcastle, Glasgow and Aberdeen etc. One of the main objective is to be


able to compete with National Express who is the market leader.


The organisation is looking to recruit two Marketing Officers to cope with the expansion plan. As the Marketing


Manager you have been requested to prepare a memo for circulation before the next senior management meeting.


The content of the memo should


a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structure and


operations of the marketing department. (P1)


b) Explain how the roles and responsibilities will contribute to the wider organisational objectives. (P2)


Kindly use the marking guide to see how you can achieve pass, merit and distinction


Part 2


LO2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business


objectives


LO3: Develop and evaluate a basic marketing plan


The marketing strategy will be one of key items on the agenda for the next senior management meeting. Your line


manager who is the Chief Executive Officer has requested you to come up with a marketing plan for discussion in


the meeting.


a) Using the 7Ps compare Your Destination approach to applying the marking mix to that of National Express in


achieving the business objectives. (P3)


b) Produce a basic marketing plan for the nationwide expansion. (P4)


Kindly use the marking guide to see how you can achieve pass, merit and distinction


pg. 4 Issue: Feb 2018 Copyright © - All rights reserved - UK College of Business and Computing


Grading criteria


Pass Merit Distinction


LO1 Explain the role of marketing and how it interrelates with other


functional units of an organisation


D1 Critically analyse and evaluate


the key elements of the marketing


function and how they interrelate


with other functional units of an


organisation.


P1 Explain the key roles and


responsibilities of the marketing


function.


P2 Explain how roles and


responsibilities of marketing relate


to the wider organisational context.


M1 Analyse the roles and


responsibilities of marketing in the


context of the marketing


environment.


M2 Analyse the significance of


interrelationships between


marketing and other functional


units of an organisation.


LO2 Compare ways in which organisations use elements of the marketing


mix (7Ps) to achieve overall business objectives


LO2 & 3


D2 Design a strategic marketing


plan that tactically applies the use


of the 7Ps to achieve overall


marketing objectives.


P3 Compare the ways in which


different organisations apply the


marketing mix to the marketing


planning process to achieve


business objectives.


M3 Evaluate different tactics


applied by organisations to


demonstrate how business


objectives can be achieved.


LO3 Develop and evaluate a basic marketing plan


P4 Produce and evaluate a basic


marketing plan for an organisation.


M4 Produce a detailed, coherent


evidence-based marketing plan for


an organisation.


pg. 5 Issue: Feb 2018 Copyright © - All rights reserved - UK College of Business and Computing


Submitting your assignment


You will submit your assignment to the appropriate submission link on ulearn before midnight on 20th


May 2018. The assignment should be in a word document and preferably using Arial font size 12 and 1.5


spacing. Your assignment should be uploaded on the Turnitin Assignment submission section. It is


advisable to use the Turnitin Plagiarism checker before uploading the final piece of work.


Academic Misconduct’ Statement:


‘Academic Misconduct’ is a term used to describe a deliberate attempt by a student to take unfair


advantage over other students to undermine the quality, standards and credibility of the programmes


and qualifications offer by UKCBC. Academic Misconduct includes: plagiarism; collusion; falsification;


replication; cheating; bribery; and impersonation. A student suspected of Academic Misconduct will be


investigated by the College and appropriate action will be taken.


‘Contract Cheating’ Statement:


‘Contract Cheating’ is defined by the Quality Assurance Agency (QAA) as occurring when, “a third party


completes work for a student who then submits it to an education provider as their own, where such


input is not permitted.” Such third party companies have become known as ‘essay mills’, and it is the


responsibility of students to avoid contact and association with such third party companies throughout


their entire period of study. A student suspected of Contract Cheating will be investigated by the College


and appropriate action will be taken.


pg. 6 Issue: Feb 2018 Copyright © - All rights reserved - UK College of Business and Computing


Glossary of commonly used academic words used in this and other assignments


Account for Give reasons for: explain why something happens.


Analyse Examine something in very close detail and from a number of angles.


Identify the important points and chief features, and understand


their relationships.


Argue Present a case for and against a proposal or statement and present


your own opinion at the end.


Compare Show how two or more things are similar.


Contrast Look at two or more things and draw out differences. State whether


the differences are significant.


Critically evaluate Weigh arguments for and against something, assess the strength of


evidence on both sides.


Define Give the exact meaning of.


Describe Give a detailed account of the main features or characteristics


Discuss Write about the most important characteristics of something. Give


arguments for and against, look at it from a variety of perspectives.


Evaluate Assess the worth or usefulness of something. Use evidence to


support your opinion


Determine To establish appropriateness of a theory or an argument


Marketing Essentials/Module Booklet/ME Module Booklet.doc

image1.jpg


BTEC HND in Business Module Booklet

Unit 2


Marketing Essentials


Unit level


4


Unit code


R/508/0486


Unit type


Core


Lectures & Formative Assessments


10 Weeks


Guided learning hours


60


Module Leader


Khalid Karim

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