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Marketing

15/08/2020 Client: ahmad8858 Deadline: 2 Day

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. 



  • Situational Analysis:

  • Vision , Mission, Strategic objectives, Values

  • Strengths/Weaknesses

  • Competitor's Strengths/Weaknesses

  • Market Segments

  • Product, Place/Distribution, Promotion, and Price Strategies:

  • Creating a Brand Image

  • Maintaining Brand Image

  • Branding Concerns

  • Promotion/Integrated Marketing Communication

  • Advertising Strategy/Objectives

  • Push and Pull

  • Media Strategy

  • Advertising Execution

  • Public Relations/Strategies


Note: Charts/graphs/tables do not count toward the word count.


The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

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